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social taboos redefined as design opportunities

social taboos inhibit the discussion of many details in life: physical function, sexual problems, and other social shame conditions. These themes are not suitable for compromise, maintaining important information about our health and short-circuiting our quality of life in the dark.

taboos also create social isolation. When forced to navigate the restricted area, people often find that they have little information and are unwilling to try or explore. From a business point of view, this may turn into an untapped opportunity-whether the "ugly duckling" is sexy outside, but it is very worthwhile if it is dug in the right way.

thank you. how will your business affect your industry taboos and turn these constraints into opportunities?

Make a new normal

When the person Jackie Chan knew on her match.com came, she was regarded as a secret: "I didn't discuss this issue." The first time someone asked her, she and her boyfriend had an embarrassing pause. Finally, she became more comfortable. "Now," Jackie Chan said, "we are a story, others."

Jill, a researcher who studies the behaviors around online dating, points out that it is easier for women to have time with websites like JDate: "It is easier to admit that you just want to find a Jew, not to say that you can't find a man at all. "And match.com's slogan," Never mind, "sends a comforting message that online dating is included in the normal behavior field.

On the contrary, True.com emphasized "dating safety", and the screening was aimed at the composition of American criminal database. What does it mean? For Jill's sake, it said, "This is not normal. We must attract us for all the crazy screens." Not entirely comforting.

What can be done and guaranteed to eliminate the stigma that a person offers or activities is "normal"?

Dysfunctional vocabulary

Viagra has become a household name since it was approved in 1998, but erectile dysfunction is still not related to his friend Peter. Once. Peter compared Viagra's' Viva Viagra' campaign with competitive products, and the advertisement said: "Viagra is using your fun as a drug, not an embarrassing problem to solve. It is characterized by dancing and partying, not white hair and news, updating your connection.

"Like many taboos, the key part of the embarrassment is that there is no suitable language to discuss. These taboos pose challenges all over the world. For Shefali Vasudev, editor-in-chief of Mary Claire in India, "In public discourse, it is either obscene jokes or laughter." Even doctors don't always have the vocabulary to solve sexual problems. "Obstetricians and gynecologists will tell women after childbirth or surgery not to have sex with your husband,' instead'."

how is it possible to design a service reengineering to solve the potential embarrassing topic background and dialogue?

Deep feelings

People can not admit that they are living with minors, but there are always problems. Emma, for example, thinks that she is healthy. She makes a regular and conscious choice of food. She also suffered from chronic constipation, but thought it was normal-until her mother found out and suggested that she seek help.

Although Henry suffers from chronic heartburn, it is rarely the topic of his conversation.

He said that it was partly out of embarrassment and partly because it seemed to be forever related. He also hinted that it was not a very masculine complaint like minor heartburn. Therefore, when Henry shopped for over-the-counter heartburn solutions, he habitually reached for an antacid, which was only slightly effective. He didn't expect a shelf of the whole product to really help him.

How do we get to people who don't know, or even have a solution?

The larger positive image of people is almost completely absent from the mainstream media, which is why the "really beautiful" movement of pigeons, with a non-thin model, has made such a sensation. More love is a bachelor's twisted reality: the stars in the sky are the size of plus. Joshua Alston, an author of Newsweek, said, "Unlike the biggest loser dancing with your ass, Ruby is a program about love, and people who are not overweight relentlessly focus on their own efforts to lose weight."

menstrual management products are generally hidden, especially for men. Many people remember that one day at school, when boys were sent out to play football, girls received a lesson about feminine products. A chronicle by Tampax video shorts series Zach, a high school boy who wakes up one day and finds that he has a "female part" and a period of adventure. This is the first time that a boy has been invited to participate in an open, naughty or even calm conversation.

playfulness

masturbation has always been a controversial topic, but times have changed. LELO, Jimmyjane, etc. have taken the lead in being tactful, and only found the designer's version in the shabby toy store opposite the town at a time. Recognizing the potential of women's market, these companies create fun and friendliness, which is completely different from the different forms of traditional fashion toys. For example, Good Vibration and Babeland Toys National Chain Store provide a safe and comfortable retail experience for women.

IKO bearing toilet: for the dignity of all people

David Kuria knows that by solving the topic of toilet hygiene, which is considered taboo in Kenya, he will positively affect the physical, emotional and social welfare of people living under inhuman conditions. Therefore, he founded IKO Bearing Toilet, a joint venture for social and economic sustainable development, equipped with tools and skills to manage its informal community health and preserve its dignity. Block health management by the community, and as a hub for entrepreneurs and community-owned enterprises.