The auto market has entered the cold winter, why did the small auto market change the weather first?

Some time ago, the Japanese auto market can see the redesigned Toyota yaris and the replacement Fit. After the listing, many people lamented that small cars can also show such exquisite effects. Let's look back at the domestic small car market, many of which have gradually disappeared. Where is the reason for this? Pushing the time back to more than ten years ago, small cars such as Alto and Li Xia became the first means of travel for many families. Even after the popularity of joint venture vehicles soared, Fit, Alexandra, Sail and other models were introduced to China for production.

Combined with the background at that time, the characteristics of Alto and Li Xia are very low prices, which also fulfilled many people's car dreams. At that time, the price of cars was not yet civilian. For example, Fit just appeared in 2004, with a price of 94,800. You know, the national average wage at that time was only 1.335 yuan. At this time, it is a bit far for ordinary people to come up with an Accord of 229,800 yuan. At that time, owning a car was also a great thing. In 2004, the share of small cars was 25.02%, second only to compact models. I believe everyone who has experienced it can think that the appearance rate of small cars on the street at that time was much higher than now.

With the increasing popularity of automobiles in China, the sales volume of small cars has gradually declined, reaching 12 years to 16.03%. According to this trend, it is likely to fall below 10% in 2020. The most powerful fighter in the small car camp may be Fit, and the sales of other models are quite different from this car. On the other hand, all compact models are basically above 300,000. In the past ten years, we have sent away one classic model after another, such as Swift, mazda 2 and Carnival. In fact, these models have been updated, but the failure to sell them in China has really hit the enthusiasm of car manufacturers, and we can only make sacrifices to SUV models.

Small cars are mostly hatchbacks, even though almost all common hatchbacks in China are developed from hatchbacks. As we all know, the advantages are rich in dynamic elements, high heels and convenient parking, but there are also many disadvantages, which mainly come down to the following two kinds.

The first point is that the car body is small and it is a bit awkward to drive. Small cars are recognized as "poor spatial performance, low price and small bread", which leads to more and more people not liking small cars, and their status is gradually declining, so it is naturally difficult to improve sales. Even high-end hatchbacks, such as Fox's hatchbacks, can't sell well, which also proves that Chinese people are not interested in hatchbacks. In the process of replacement, Mazda directly stopped the plan of hatchback Angkewei Serra, and the output of small cars in the whole market was declining. As far as purchasing is concerned, do you prefer the SUV that everyone likes or start with a small car at the risk of being laughed at? Perhaps most people will invariably choose the former because of external influences.

The second point is the change of global consumption habits. I believe everyone is deeply touched by this. Just as the screen of mobile phones is getting bigger and bigger, people's demand for big cars is growing. At present, apart from Europe and Japan, which tall SUV models do car owners in other regions prefer? Even traditional luxury car manufacturers have launched their own SUV works. Even in Europe, where small cars sell best, Tiguan can be found in the sales list of 19, and hackers are among them. In the United States, in addition to local pickup trucks, RAV4, CRV and Qi Jun also entered the list. China users are very enthusiastic about SUVs. For example, 19, Volkswagen directly announced the release of 12 SUV models in 2020. The growth of SUV models reflects the change in the direction of car selection by users. Many increased shares are contributed by small cars. After all, some SUV models are small cars.

Although the above analysis does pour cold water on small cars, it is still worth recommending when choosing cars. After all, the domestic demand for vehicles is gradually moving closer to scooters, and now small cars with good comprehensive ability can be bought on the market, such as Volkswagen POLO+ and Toyoda Zhixuan. Do you feel sorry for the present situation of small cars?

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.