Many catering brands have become popular through online marketing. How to use social platforms to bring heat to restaurants?

If you want to use the internet to let customers spread your restaurant spontaneously, you must have characteristics and gimmicks. Some time ago, Tik Tok's hidden menu and answer tea in Shanghai Dilao attracted many young people to follow suit, and it cost very little. Just a few videos brought a lot of traffic to the brand. I read an article about Internet marketing in the spoon class before, so I can try it from these aspects:

1, young consumer groups like novelty-seeking, like early adopters, and can make special features on dishes, clever settings, fancy tableware and beautiful color matching of dishes, which can all be the reasons for customers to spread and share. The cooking techniques of some dishes are attractive enough, and the cooking process of delicious food is also very happy for everyone to share.

2, packaging their own clerk, maybe you can win online celebrities. Take Tik Tok as an example. The reason why many users brush Tik Tok is that they like to see their good-looking and playful little brothers and sisters, so that the clerk can release his nature and show his desire to perform, and become the "signboard" of the restaurant, which is easy to attract customers to take photos and videos.

3, engage in some unique marketing activities, these activities should be interactive, easy to imitate, novel and special enough. For example, the "smashing bowls of wine" in the previous fire attracted a large number of consumers to follow. Many Tik Tok users went to Xi 'an specially for this bowl of wine, and imitators appeared in other cities in this way.