FMCG sales words and techniques: How to deal with store owners? (1)

In a small supermarket, the customer is the female boss. With the mentality of chatting and visiting, I came to strike up a conversation:

"Hello, boss lady, I am the salesperson of Pepsi-Cola." I said.

"Yes" the landlady replied.

"I just walked around before coming in and looked at the product display. There are many varieties here and the sales volume should be pretty good. It seems that the boss lady is very good at choosing the location and doing business." I said with a smile.

"It's from Pepsi, right? Your sales are unreliable~" the landlady said impatiently with a bitter face.

"How should I put it? It seems like I'm meeting you for the first time? What's the problem?" I answered.

…….The boss lady then ignored me and didn’t even look at me.

I was wondering, what was going on? I didn’t offend her, nor did I provoke her. Is it because I’m a salesperson that gives people a strong sense of sales, or is it something bad? After thinking for a while, I started to do something: I went to the refrigerator to put some goods, and then I took a Pepsi to pay.

Seeing me working and shopping, the landlady’s attitude seemed to have changed.

I took advantage of the victory and smiled and chatted: "Sister, this is the first time I have met you. Did you have any unpleasant things with Pepsi before? Can you tell me?"

"You don't have a good salesperson at Pepsi. They are all deceitful guys. Your last salesperson said that he had signed with me for a lot of money, not to mention giving it. No one was there. There were also coupons for redemption, and suddenly one day I came over and told my son that I needed to collect the redemption coupons after they expired. He gave the redemption coupons to him without knowing it at that time. The redemption coupons there were worth hundreds of dollars, and then they disappeared. I really blindly believed your salesperson. La." the landlady said angrily.

"Sister, don't be angry. It's true that the last salesperson didn't do enough in this area. I'm really sorry about this~"

"Okay, this is all over. Anyway, you are selling The clerk’s words are not trustworthy, so forget it and leave.” The landlady’s attitude was still cold.

"It's okay. I'm here to understand the situation. After all, this old knot still needs to be solved. I also want to solve this knot. Otherwise, I will use the resources my company has given me and you can help me." I’ll display some of the products and I’ll give you a rebate, and then I’ll compensate you for some of your previous losses. Do you think that’s okay?”

“No need, pretty boy, you should find another store,” the landlady said with a smile. .

"Sister, I want to help you solve the problem. If the problems of the previous company continue to exist, I will not feel at ease. After all, I still have to work in this market. So, please think about it. , I'll go back and see if I can help you apply for some other compensation." I said calmly.

"Well, it's up to you."

"Okay, then I won't disturb you for now. I'll talk to you in detail next time." Answered in a deal-making mood.

Just before I left the store, the landlady suddenly called me: "Handsome, wait a minute."

"What's the matter, landlady?" I said with a smile.

"Seeing that you have a good attitude and are quite sincere, I will get some goods from you first this time, and you can just compensate me for the display costs you just mentioned."

"Okay, thank you boss lady for your support." I said happily.

Later, we closed the deal during the first chat with this store, and became my big customer in the future.

I have summarized three points from this chat and sales action:

1. When encountering rejection or neglect, you should take the initiative to think of doing something for the customer to reduce the customer’s sense of rejection. .

2. When you encounter a customer's problem, you should try every means to use your own advantages to help her solve the problem. Once the problem is solved, everything will be easy.

3. Keep a stable mentality, do not rush to close a deal, and put customer problems and needs first.