How to promote the newly opened online shop?

1, Taobao Want Want Group software. At present, many people use this software, which is mistaken for spam by many Taobao friends, but this method has a wide audience and strong pertinence. It has an effect of one in ten thousand. But I'm tired and need to stare for a long time. Without the spirit of hard work, it is impossible.

2.QQ group. You can search some QQ groups with strong themes such as shopping, fashion, military supplies, tourism supplies, outdoor supplies, specialties, food, nutrition and health care, health, handicrafts, antiques, etc. This kind of information will generally be cleared and may be kicked out, but the success rate is high and there will be five thousandths of the effect, so we should add more QQ group communication. Don't advertise too much when sending messages. It can be said that it is the feeling of guiding friends in the group to log on to the website after you buy products on the website.

3. Taobao Want Want Group. The biggest advantage of Taobao Want Want Group lies in its strong pertinence. Generally, friends who log on to Want Want Group are full members of Taobao, have Alipay, and often buy things online. In addition, you can set up your own Taobao Want Want group, bring in some friends, and carry out targeted publicity on your flagship products. Seductive propaganda such as "buying gifts". This method must be maintained and updated frequently, and you can send some jokes regularly to maintain the vitality of your own group.

4. Ali Want Want Group. Ali and Taobao are the same. Now the two softwares are compatible and can send each other, but their functions are not quite the same. But Ali's biggest advantage is that it can be wholesale for many businesses.

Second, the forum posts.

1, published in professional forums. Of course, the best forums are Taobao and Alibaba, which have strong pertinence and high credibility. Be careful not to write anything that is too advertising when posting. Generally, you should register an account to post, write your own purchase experience and views on the development of the website to attract customers.

2. Post in large forums. Tianya, Baidu knows, Yahoo and so on. The key is to pay attention to the wording when posting, and to have strong appeal and appeal to attract click-through rate, but the probability of transaction after posting may be relatively low.

3, Taobao station letter. Letters in Taobao stations are usually ordered by Taobao friends, because if Taobao friends don't order them, their voice prompts will annoy the recipients. But there will be a problem, that is, the sending of letters in the station is very limited. If it is not handled properly, the number will be blocked. In addition, hair itself will be more difficult, which depends on your patience.

4. reply. Grasp the favorable terrain, reply to meaningful, content and quality posts, and pay attention to some skills when replying to posts. First, seize the favorable position. Sofa, the first page of ordinary posts, the first two pages and the last page of essence posts are thrones. If accompanied by a good avatar and signature, the advertising effect should be quite good.

Third, store details promotion.

1, using signature file skillfully. Be sure to show some pictures of your products, which are more direct than some advertising words. This is a rule of thumb. My signature file was originally an advertisement, because I was engaged in activities at the beginning of opening the store, but I found that although I worked hard to post it, the number of views was very low. Later, I changed the toy pictures, and the number of views increased. And it's better to be animated, because I read a survey post two days ago, and the signature file that generally reflects animation is more attractive, and the animated file can show more content, so you must make full use of it, and maybe someone will be attracted to your store by your signature file.

2. Window recommendation. Use some treasures in the window to attract customers. The recommended window time should be reasonable. According to the long-term visit in the jar, the period of heavy traffic is generally 10: 00 to12: 00; 15:00~ 17:00; 20: 00 ~ 22: 00, so Taobao friends should try their best to choose the baby that is coming to an end during this period for recommendation (Taobao friends can also post the baby during this period), so that the recommended baby appears in front of Taobao's homepage.

3. Product cycle schedule. The release cycle is usually 7 days, so the cycle time is shorter, and it is easier for Taobao friends to find their own products.

4. Print business cards. Print a business card of your own, and when you mail the baby to the buyer, you might as well put some business cards in it. If it looks good, it will be collected by the other party and may be recommended to others. If you have a physical store. Then you might as well put some business cards in the physical store and let others take them at will. When they leave your store, they may continue to browse your store online.

5. Taobao Want Want always online. Many people do business well because they want always online. Because of this convenient tool, communication between the two sides is very convenient. When you leave the computer, please change the status to leave or something else, and remember to put an automatic reply. The advantage of this is that if the other party receives an automatic reply, it will know that you are not here and will not continue to send you messages for the time being. If you don't do this, the buyer may think that you don't care about people.

6. decorate the shop. First of all, have you seen the decoration of your shop? Store logo/classification/description/hanging/music/mouse. Don't look at these. You can have them. I can get by without it, but it's not like this. When customers enter your store, it is still the same, so it doesn't leave a deep impression on customers, and it is not easy for customers to remember your store name. Even if I want to take care of business next time, I can't find you. If you have a nice logo or something, customers will remember it. Moreover, if you are fixed in place, customers will think you are serious.

7. Improve the picture quality: Good pictures are often more attractive! ! !

8. Show more products in the product description template: open a baby link, in addition to the baby recommended by the bottom 6 stores, the store also links 8 pictures of 9 products. Plus the baby's enlarged picture, it should be very clear and neat. In this way, when you open a product, you can see other products above 15, which is definitely more attractive than just seeing one product!

9. Product classification: Taobao homepage has baby classification. Careful friends will find that each category has several popular keywords. Is it conspicuous?

10, how to make others notice the name of the product: describe the baby directly, give the baby a name and a good name! Including some keywords! Keywords are very important, buyers can search for your baby well!

Fourth, other promotion.

1. Family and friends. Does your family know that you have opened a shop in Taobao? Do your classmates and friends know? Be sure to tell them at the first time, because you have already told 100 people, and everyone will tell more people. Word spread from mouth to mouth, and in a short time, countless people will know that you have opened a shop. Leave a message in the alumni record so that students can share the joy of opening a shop with you.

2. Friendship link. After opening a shop for a period of time, you can contact others privately and exchange friendly contacts. At present, everyone can add 35 connections, so cherish it. By exchanging shop contacts, a small network can be formed to enhance each other's influence. Try to choose people who are not in your category. On the one hand, there is no competition; On the other hand, they can promote each other well. If the name of the other store is too long, which affects the overall beauty of your store, you can modify the display name of the other store appropriately.

3. Joint promotion. Simple friendship links are only placed on the front page of the store and have limited functions. And if several sellers cooperate, joint promotion can have different effects. Try to find complementary shops. For example, photo book monopoly and digital camera store cooperation. Hang the baby recommended by the other party on the baby page of the other party, and if possible, add attractive text introduction. For example, an activity in a store: ★★★★ Good news! You can also directly recommend other people's shops, single treasures or categories. Working with different types of sellers is good for each other's business. You can use pictures and words here, which is better.

Looking for buyers. Business waits for no man. Many times we can find buyers. Some buyers like to buy, so you can visit the shopping market more often to see if what they buy is the treasure you sell. Go to some related forums and learn about each other's hobbies through other people's articles. Find the right person, and you're halfway there. Fully understand what you are running, and then study who will need them. There is no need to blindly post advertisements (it is illegal in many forums).

5. Join a business alliance. A business alliance freely formed by sellers or certain types of sellers in a city. You need to apply to Taobao first, and then you can appear as a collective image. Joining a business alliance has many advantages. You can meet many sellers, and leaders will organize parties or training exchanges regularly, which is the fastest way for newcomers to grow up. Taobao's homepage also has a special page for Shang Meng, which can give you more exposure opportunities.

6. One-dollar auction: Take part in one-dollar auction. Of course, we have to take something better to shoot. Although you will probably lose money, you will win popularity. If someone else enters your store, maybe like other treasures, you will earn back what you lost and will cooperate with you in the future. This is the most important attractive way to open a new store.

7. hospitality: when buyers ask about your baby, it is always endless. At this time, you can't be bored. You must be patient and just chat with your friends. This is usually an important step in the success of a transaction. If you are impatient with a buyer, he will lose confidence in your baby! ! It is true that many buyers will be annoyed, and a question has been asked n times. But he is a guest after all. If you have no patience, what are you doing? Once a guest is offended, it is equivalent to offending 10 or even 50 guests.

8. snap up community advertising space: snap up community advertising space with silver coins! Buying advertising space also needs to grasp the exact time, after all, you need silver coins to buy it! Advertise when Taobao buyers have a lot of traffic. Every Thursday, Friday and Sunday, there are the most people. As for what position to grab, you have to operate according to your own silver coin strength and the goods you operate, and use this trick reasonably!

At present, three known advertising spaces need silver coins: a. Community home page picture recommendation space. 50 silver coins for each position, a total of 8. Purchase time: starting at 13: 00 pm; B. the text recommendation position on the left side of the forum. 20 silver coins for one position, and the quantity is 20. Purchase time: 65438+ 06: 00 pm. C. recommended position of the station letter. 30 silver coins for each position, the quantity is 10. Purchase time: 265438+ 0 pm. Taobao will give each seller a window recommendation. Don't leave these recommendations empty.

Taobao shop paid promotion

1, Taobao promotion. See Ali's mother for details.

2. Through train. See the through train for details.

3. To grab the advertising space of Taobao, you need to do a through train.

4. Enterprise users can consider joining Taobao Mall.

5. Taobao activity registration. You must be a through train user.

6. Consumer protection plan. Taobao's profit models include paying in advance, returning goods for three or seven days without reason, and lightning delivery of virtual goods. But after you join, you will trust customers in a "safe" way and improve your transaction rate.

7. Keywords of Baidu and Google. Needless to say, it will cost a lot of money. Business users are advised to do it.