Some people say that behind Lei Jun's killing, Xiaomi's sales are weak and the market value management is out of control. Is that really the case?

Lei Jun lost his cool, and the content "Look down on life and death, do it if you don't accept it" that would be deleted when he sent it to Aauto more quickly actually appeared on the PPT of the Redmi conference. And Lei Jun shouted to kill, ostensibly to help Lu get on the horse and give him a ride; The deeper reason is to kill two birds with one stone by doing topic marketing and venting for supporters in the context of weak sales and plummeting stock prices. If this slogan had been used at the press conference, the sales of hammers would have surpassed Xiaomi.

In the era of rice 1, the funds for the start-up millet were limited, and Lei Jun did not allocate funds. Li Wanqiang gritted his teeth and fought several classic marketing wars in Weibo, but Xiaomi's image was mixed. Brainwashed over-marketing and grandiose propaganda strategy are Xiaomi's first impression on onlookers. Later, the main board alchemy, sensational whole car, austenitic stainless steel and other farce are the results of this marketing idea. Investigate its reason, through exaggerated or even bizarre events, to achieve cost-effective communication, even if the final reputation is mixed, after all, stigma is also a name.

Xiaomi, on the other hand, benefited from this, indulging in it, and did not upgrade marketing and product positioning in time because it became bigger and stronger. Today, when products are still talking about cost performance, even if competing products are openly attacked in the marketing process, the essence is still driven by the controversy that leads to cost performance. Interestingly, Lei Jun was used when Mi 1 was released. Under the guidance of this idea, products and R&D will have a greater chain reaction.

Xiaomi lacks basic respect for the industry and appears as a destroyer rather than a builder. This kind of research and development and product ideas are also major hidden dangers for Xiaomi's development.