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Whose cake did Microsoft move when it bought Blizzard?
Sony is the most direct competitor with Microsoft, which is why it made the earliest and most violent response to Microsoft's acquisition of Activision Blizzard. Sony's PlayStation game console is the main competitor of Microsoft Xbox game console. The company has previously said that it believes that the deal with Activision is anti-competitive.
As the protagonist of the acquisition that was opposed by many parties, Microsoft had previously defended itself, saying that regulators were too concerned about Sony's concerns. Microsoft said that Sony's concerns were "selfish" and exaggerated the importance of Activision products.
The two giants in the game circle questioned Microsoft's acquisition of Activision;
In June+10 last year, Microsoft first announced that it had reached an acquisition agreement with Activision, hoping to add heavyweight games such as Call of Duty and World of Warcraft to Microsoft's business. Microsoft's business has included well-known games such as Xbox console, Halo series and My World.
But regulators have been worried that Microsoft may use this deal to raise the threshold for competitors to get activision games.
65438+ Last February, FTC filed a lawsuit to stop the transaction. FTC believes that the transaction will hinder competition in the video game industry. "By controlling the game license of Activision Blizzard, Microsoft may harm the interests of consumers by manipulating the pricing of Activision or not providing content to competitors at all."
The latest documents submitted by Google and NVIDIA to the FTC also support a key argument of the FTC that Microsoft may gain an unfair advantage in the cloud computing, subscription and mobile game markets through this transaction.
According to a person familiar with the matter, NVIDIA emphasized the necessity of fair and open access to the game in his statement to FTC, but did not directly oppose the acquisition.
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