The temptation of bread: not all the waiting and paying are worthwhile.

On the way home, 200 meters away from the subway station, there is a new French handmade baking shop. Every night after work, I can always see a long queue at the door of the store to buy bread. No matter how late it is, the queue has to circle several times when there are many people. A few times, other times that deliberately avoided the peak of the crowd passed, and the result was no different.

I can't help wondering, how good can handwork be? My favorite? "Singapore mom baked buns" is not so popular. What kind of food can afford such a scene? If it's just an ordinary taste, the people in the queue just want to be fresh, and they won't join in the fun again in a few days. I think I'll buy another one to try.

More than half a month has passed and the store door is still hot. Every time I come here, I can't help wondering and sighing. Until one day, I told this doubt to a visiting friend. She laughed at me and dragged me to the queue. In fact, there was a promotion in the store that day, and there were more people waiting in line than usual. But people are very strange animals. Once they are impulsive, they can do incredible things Since we have decided to wait, we must wait until the end. It makes no difference whether you wait for an hour or two.

The location of bakery is not superior, but it can't stop people's strong desire to buy. The speed of baking bread is slow. Every time a dozen new ones come out, they are swept away in less than half a minute, and then there is a long and naked wait. The proprietress is in no hurry. While waiting, she sat down to drink water leisurely. Presumably, her mentality is also excellent. She didn't even think about improving throughput, but benefited from the pace of waiting. The customers didn't complain at all. They made a gesture of waiting for a long time with their mobile phones, as if the longer they waited, the more delicious the bread would be.

After waiting for an hour, I finally got two loaves of bread, which were more delicious when they were hot, but not too bad. If it is cold, it is generally the same as ordinary bread in the supermarket. My friends and I looked at each other and thought it was just a "hollow reputation", far from the surprise we expected, and could not stand the value of waiting.

I remember when I was playing in Ciqikou, Chongqing, the most legendary time-honored brand was Chen Mahua, and the number of people waiting in line to buy it was amazing. I was too rational, I couldn't bear it, and I just left. Later, on the taxi back, I heard the driver say that the so-called "legend" was just made by the store owner who paid someone to do it.

I'm not sure if the queue at the bakery today is a bit strange. However, among many commercial propaganda methods, "queuing" is also very common. But in the final analysis, it is just "Zhou Yu hits Huang Gai, and one is willing to hit one." Everything that seems unusual in the world must have a reason. Although there are many extraordinary beautiful things, most of them are small probability events, and I believe that everything within a reasonable range is man-made.

People came and went around us while we were waiting by the roadside. They were all attracted by our group of people waiting in line and cast incredible eyes and sighs. Some people can't stand the long wait and turn back, but I know that one day they may come back here again, just like we do today, waiting for an answer, in order to look forward to it and to confirm the conjecture. In any case, the purpose of the store has been achieved.

Maybe not all the waiting and paying is worth it, but so what? We are so curious, so eager for the truth. What is important is that doubts can only pass without regrets when they land. It doesn't really matter what the answer is, and it doesn't hurt.

Six months later, when I visited the bakery again, I found that the door was deserted and the people in line had long since disappeared. You can buy bread full of expectation and curiosity in minutes. I am more sure that many customers are actually as curious about the "mobility phenomenon" as I am.

Six months later, when I returned to the same place, things had changed and the original bakery had disappeared. Once the mystery is basically solved. The market is cruel.