Xiaomi's benchmarking apple is a joke.

At present, there are two well-deserved overlords in the field of mobile phones. One is Samsung, which has basically withdrawn from the China market, and the other is Apple, which is very familiar to users in China. Because Samsung's domestic sales are basically close to 0%. So the goal of most domestic mobile phone manufacturers is to surpass Apple.

In the domestic mobile phone market, the low-end brands are basically occupied by domestic brands. But in the high-end market, since Huawei was restricted, the high-end share of domestic mobile phones has gradually declined. The release of iPhone 13 made the high-end market share of domestic mobile phones worse.

In foreign markets, Samsung and Apple have long occupied the top two positions. On the one hand, it represents the Android formation, on the other hand, it is IOS. However, there was once such a domestic brand that surpassed Samsung and Apple and ranked first in global sales. He is Huawei.

As the "ceiling" of domestic mobile phones, Huawei, with decades of technology accumulation and advanced Kirin 9000 chip, will be the first in global sales in 2020. However, it was later restricted by America, which not only lost the chip, but also restricted GMS and even Android.

After that, many people felt that domestic high-end mobile phones were hopeless. However, Lei Jun, the founder of Xiaomi, publicly announced "officially benchmarking Apple" at the press conference of Xiaomi 12. Lei Jun's rhetoric did not awaken consumers in China, but met with the cynicism of countless fruit powders and sunspots.

But Xiaomi has been working hard in the dark, insisting on independent innovation and technology research and development, and constantly innovating. Because Lei Jun also understands that Xiaomi, who is only 12 years old, wants to win an established technology manufacturer like Apple. The most important thing is to break through in technology and insist on independent innovation, so as to have a chance to break through.

Now, Xiaomi has occupied a place in overseas high-end mobile phones and achieved the third place in global sales. On the one hand, this comes from Xiaomi's efforts. He began to increase his investment in R&D and invest in domestic parts manufacturers to establish a domestic supply chain.

At the same time, Xiaomi has been developing various cutting-edge technologies, such as: 2855438+0 image processing chip, the world's first liquid lens and air charging technology.

Back to Apple, the latest iPhone SE was recently launched, but it disappointed countless fruit powders. Because the new iPhone SE is completely the "core" version of the iPhone 8. No face unlock, no fast charge, and no big battery. There is almost no difference in other configurations, even headphones and charging heads are not sent.

However, the bleak sales tell Cook that domestic users are not fools. China people will not pay for this kind of fried cold rice.

Now, more and more people are beginning to support domestic production. However, domestic manufacturers do not want to be "complacent" like Apple, but keep innovating.

When Apple was still using Liu Haiping, the domestic mobile phone had already used the off-screen camera. When Apple was still using 20w slow charge, domestic mobile phones introduced 120w and 150w fast charge all over the world. When Apple's mobile phone is still using the old camera configuration, the domestic mobile phone has already used the world's first GN2 sensor and a periscope telephoto camera with zoom 120 times.

Although, in some areas, we are still not as good as some big factories. But I believe that as long as we work together, one day, domestic manufacturers will eventually surpass the wind and finally stand on the top of the world.