The topic of short video shooting?

For self-media people who make short videos, there is an unavoidable problem: how to choose topics, how to ensure a steady stream of video output, and what kind of topics are popular with users. These are all issues that need to be considered. How should short videos be selected?

First, think about the topic from the perspective of users and themselves.

Thinking from one's own point of view refers to selecting topics according to account positioning.

If you want to export knowledge, do practical dry goods knowledge videos and share some valuable dry goods and information skills.

If it is purely for entertainment, you can make some funny content that is easy to entertain.

If there is a promotion purpose, choose the corresponding theme to make a video according to the promotion content. For example, if you want a mask, you can make some small beauty videos and implant the mask effectively.

If it is for the purpose of communication, you can choose some surprising, unique and informative themes to make videos.

From the user's point of view, this is an operator with clear operational purpose. They are very clear about their target users and can choose topics according to their problems.

Pay attention to the problems and difficulties that users want to solve, and attract users' attention from this angle.

Pay attention to users' hobbies, and make videos based on users' hobbies to arouse users' interest.

Output some valuable content for users and effectively solve user problems.

Second, establish a question bank.

1. Pay attention to calendar trends, seasons, holidays or special events, take notes, plan ahead and prepare for hot spots. If you want to have a light snow season, you can do some health videos, or 1 1' s double eleven activities, 12' s double twelve activities, and Christmas, all of which can be prepared in advance and have planned hotspots.

2, pay attention to peer dynamics, study what peers do, you can use his topic to extend or change the angle, for example, he introduces seasonal health soup, you can introduce health porridge.

3. Pay attention to hot search lists, such as Weibo Hot Search, Baidu Billboard, Baidu Index and Headline Index, grasp hot topics, and choose a suitable angle to make videos.

Third, analyze the data and make a summary.

According to their own historical video data, this paper analyzes which topics are more likely to attract users' attention and arouse users' discussion from the aspects of broadcast volume, forwarding volume, collection volume and comments. Record the corresponding topics, re-create from different angles, summarize the videos with poor data, analyze the reasons, and effectively avoid problems in future creation.

If you want to make short videos in this era, you must keep up with the pace of the Internet, pay attention to current events, have Ming Rui's insight, dig out the main points from a deeper perspective, and add personal characteristics, such as papi sauce.