Joke: old man

I met one of his college alumni on the train home the day before yesterday. I almost didn't recognize her if she hadn't called me. It seems that the brain degenerates after giving birth.

Besides, she really looks two yards worse than she did in college, so beautiful that people dare not look directly at her, okay? After greeting, I realized that this native girl was originally from the history department, and now there are six baby care chain stores in the northwest. Like most stay-at-home mothers, she quit her job as a teacher for the sake of her children. In the process of raising children, she got to know many stay-at-home mothers and deeply realized the benefits of the infant health care market.

Everyone who has had entrepreneurial experience has the same history of blood and tears, and this goddess is no exception. Chatting with her all the way, feeling all the way, but fortunately she is now in charge of beauty.

Probably summed up her success history, and I think the sentence "Good wind sent me to Qingyun" written by Cao Ye who wrote A Dream of Red Mansions is perfect.

What do you mean by Cao Ye? Well, to put it bluntly, it means standing on the shoulders of giants and looking up for advice, or learning from the successful experience of top experts in the shortest time, or borrowing the so-called working method.

I think in the new year, whether it's a storm in the workplace or a dog trying to start a business, it's a wonderful thing to have the entrepreneurial history of this goddess and a good word from Cao Ye to help you and me.

1. How can I start a business without money?

This is probably the most frustrating thing for all entrepreneurs. There is nothing but passion and wool. Of course, money is the most important thing. You can't move without money.

The goddess said that when she planned to start a business, she put all the bank cards together, and it was less than 15 thousand. But with agents, stores and decoration, it will cost at least 500,000 to 600,000 yuan.

What are we going to do? Borrow an arrow from a straw boat, right?

Zhuge Liang collected 65438+ ten thousand arrows in three days. You know, it takes a month to make these 654.38 million+arrows by hand. But people confidently agreed to Zhou Yu. It was built too late. I can borrow it from others anytime. Who can I borrow it from? Can I borrow it? The solution is always more difficult than that, so I'll take the old man Cao Cao and come secretly without lending it to Ming. Then Zhuge Liang sent more than N wooden boats on a foggy day, filled with straw, beating gongs and drums, deliberately making a noise. When Cao Cao saw it, God, Zhou Yu is really going to attack the city, and then you will know. Zhuge Liang returned home with a full load, and 654.38+ ten thousand arrows were easily collected. Therefore, if you have no money, you have to find ways to open all your contacts, such as borrowing from relatives and friends, borrowing from banks, mortgage your house and so on.

What if you lose money and have no money? I can't help it If you make up your mind to do it, you must have the determination to burn your bridges! Have you ever heard of successful people who work only when they find a way out? No way out is the best motivation to force yourself. Isn't there a good saying that you won't spend money, spend your own money; Will spend money, spend other people's money

Then how can I borrow money? People won't lend me money easily, will they?

Don't worry, there are ways to borrow money.

Don't forget, everyone has interests, unless parents are willing to give you money. So, you must make the other person feel that you can make money together, at least let his money appreciate or have a reputation or something.

Here I have to mention a classic marketing story-selling combs to monks.

It is estimated that everyone knows that the first seller of combs, although you don't have hair, can use it to shave scalp and tickle, which is both comfortable and dredge meridians. Regular grooming is also an exercise, with a clear mind and a good memory for reciting classics. Hearing this, the monk thought that buying a comb has so many benefits. It's not expensive anyway, so buy one.

The second seller of combs can not only exercise and clear his head, but also comb his hair when worshipping Buddha to show his respect for Buddha. If your disciple shaves his scalp every day when he worships Buddha, it shows his devotion to Buddha and your master's deep affection for Buddha. The monk thought, yes! So he bought one for his 10 disciples.

The third seller of combs, although you have no hair, there are many believers in the temple who burn incense and worship Buddha. If you buy them a comb, they will be clear-headed, see through all the gains and losses in the world, show gratitude and resentment, and move closer to the realm of Buddha. This shows the Buddha's compassionate heart and desire to help all sentient beings. This is really a great achievement! In this way, the incense in your temple will be more and more prosperous. Hearing this, the monk makes sense! Say at once, I'll buy 1000.

Look at what people are saying, you can't refuse to accept it.

Of course, when asking for help, you must also pay attention to the way you speak. What you say should impress each other and make people believe you. People who can help you are also benefactors, so you must know how to be grateful. Don't forget the digger, you can't kick down the ladder. You see, in business, those who are bigger and stronger have an all-inclusive mind.

2. What should I do without technology and experience?

The goddess said that she finally got the money to open a shop, but found that she couldn't attract customers at all, and the shelves were in a mess.

At first, she regretted her death. Without Jin Gangzuan, she accepted a job of touching porcelain, because she knew that she would be the laughing stock of everyone.

Later, she went to a relative's supermarket and found that there were three small supermarkets on the street, but his family had the best business.

She is going to lend it to this relative. But why can people help you? If they can't help you, they will break up their relationship. "Elder sister, I found that the decoration of your supermarket is more attractive than other exquisite decorations. You are so talented. Look, you put the instant noodles away. If I am a customer, I want to buy your house. Not like my crappy store. I made it look bad. Alas, it's really sad. You teach me. " For three days in a row, the elder sister was confused and happily helped her for two months for free.

What does this mean?

Explain technology and experience, and even borrow talents! As long as your sincere heart and eloquence influence others.

Nothing in this world is impossible, it depends on whether you are willing or not. There are other ways, such as cooperation, joining and training, as long as you can borrow them to help you.

3. What if there is no fame?

The goddess said that fame cannot be fabricated out of thin air. It is said that the fragrance of wine is not afraid of the deep alley, which really needs the customer's experience and reputation, even if you just buy a diaper.

There are many self-media platforms now. You can borrow WeChat, WeChat Business, QQ and Taobao, but you must pay attention to the publicity target and product reputation. You can't sell baby products to the elderly, and you can't give mothers a plastic spoon that will deform when cooked. So while you are promoting, you are actually promoting your good reputation in the name of your product brand and customer satisfaction. If the reputation is destroyed, it is difficult to recover the cost no matter how much it costs.

4. Learn to package

It is said that there is a person who specializes in demolishing houses. He only needs to tear down three houses every year, which will cover his expenses for several years. How did you pour it?

Know some friends who sell real estate. If there is a cheap old house that can appreciate in value, he will buy it and redecorate it. For example, he renovated a small apartment into a small day rental house, and a larger house into an office, packaged the space and use, and then resold it.

More classic, he will decorate the dilapidated facade room into a small leisure teahouse, brush some colorful paints, arrange some fashionable tables and chairs, and plant flowers, which even amazes those professional agents.

The goddess said that a few years before the store was opened, in addition to store packaging, products were often packaged into gift boxes for mothers, which made people feel pity.

In addition, you should also pay attention to your own packaging, such as reception terms and promotion terms. You must make your customers look great and professional. Customers often have a professional concept of consumption, which will make them feel very comfortable and worthwhile. After spending this money, they want to spend that money.

Think about it carefully, those who make money are inseparable from "borrowing", such as Foxconn, which is a famous foundry; For example, Apple is only responsible for design and marketing, and the production is handed over to other companies. Many enterprises borrow cheap labor, technical resources and preferential tax policies. And then put the label on your own things, but the price has doubled.

Although the above points are the entrepreneurial experience of goddess friends, they are also suitable for you who are mixed in the workplace. You see, people who really understand management also rely on the strength of others to realize their own value. After all, a person's knowledge, energy and experience are limited, and you can't master everything, so clever use of resources will get twice the result with half the effort.

Without the help of Guan Yu, Zhuge Liang and Zhang Fei, Liu Bei in history would still be a peddler of straw sandals. And that Liu Bang, who can't fight, politics and rule the country, can have Han Xin, Sean and Xiao He, who is in charge of leading the troops. There are many people smarter than you in this world, so if you want to be smarter, you must learn to make good use of other people's intelligence for your own use.

The so-called shortcut to success is not to integrate resources and take advantage of the situation to fly high?

PS:

I watched a short parenting video with my children the other day.

It is said that father and son were planting flowers and plants in the back garden, and they met a big stone buried in the soil. Dad thought it was a good opportunity to educate his children, so he let them move the big stones themselves. The child pushed for a long time, but the stone still didn't move. He cleverly dug a hole next to it, found a piece of wood and inserted it into the hole. He put a small stone under it and pried it hard, but the big stone still didn't move.

Obviously, his strength is not enough to move the big stone. The child told his father that he couldn't move, and his father saw it clearly, but he still said coldly that you should try your best.

This time, the child exhausted all his strength and his face was red. Later, all his weight was on the wood, and the stone did not move. The child gasped, sat down and decided to give up.

Dad came up to him kindly and asked, "Are you sure you really tried your best?" The child said, of course, I am exhausted.

Then the father gently took the child's hand and said, "No, son, you haven't tried your best." I was right next to you, but you didn't ask me for help. "