The development history of advertising slogan stories

1, the history of advertising development in China (before 1979)

The oldest advertising form in China is various forms of on-the-spot sales advertisements gradually developed from oral hawking and shouting.

The carved copper plate now in the Museum of Chinese History is the earliest printed advertisement found in the world.

1865438+In August, 2005, the British missionary milian founded the monthly "Observing the Secularity" in Malaya, which is the earliest Chinese periodical.

1853, Yuan Er Guan Zhen, a publication published by British missionaries in Hong Kong and sold to Guangzhou, Shanghai and other places, used this publication for the first time to start advertising business.

1858, Wothorn, a newspaper published in Hong Kong, added the Chinese version of Chinese and foreign bulletins and published the first commercial advertisement.

1904 China people founded Mintai advertising agency. Among the advertising companies run by China people, the larger ones are 1926 China advertising company and 1930 United advertising company.

The earliest advertising research group in China is the Journalism Research Association of Peking University, which was established in Beijing on 19 18.

1927, six Shanghai advertising companies organized and established the "China Advertising Association", which is the earliest advertising industry organization in China.

2. The advertising boom in China (after 1979).

1at the beginning of 979, advertising in China resumed in an all-round way. This shows that 1979 is the first year of advertising in China.

On June 4th, 65438+65438 in0979+65438 in10, Wen Wei Po first published the article "Rectifying the Name Advertisement".

1979 1, Shanghai TV Station has drawn up the Measures for Implementing Advertising Business of Shanghai TV Station and the Standards for Implementing Advertising Fees at Home and Abroad.

1979 65438+1On October 25th, Shanghai TV set up an advertising business department.

1979 65438+1On October 28th, Shanghai TV Station broadcasted a slide of "Shanghai TV Station accepts advertising business from now on", and then broadcasted the first commercial advertisement in the history of TV advertising in China: Shengui Bujiu.

1February, 979, Wen Wei Po took the lead in restoring newspaper advertisements in China.

1979 March 15, CCTV broadcasted a foreign advertisement for the first time-Citizen Watch.

On March 5th, 1979 Shanghai Radio resumed its advertising business.

On April 5th, 1979, Guangdong TV opened the first advertising program in the history of China TV.

On April 1979, People's Daily began to publish advertisements.

1979165438+10 In October, Publicity Department of the Communist Party of China issued the Notice on Publishing and Playing Advertisements in Newspapers, Radio and Television Nationwide.

1979 12, CCTV opened a "commodity information" program, focusing on domestic and foreign advertisements.

1979 12.20, commercial advertising signs appeared all over Beijing.

At the end of 1979, china national radio began to study advertising programs.

1980 On New Year's Day, the first commercial advertisement since the establishment of Taiwan was broadcast in china national radio.

1982, China promulgated the first advertising regulation "Provisional Regulations on Advertising Management" after the advertising industry in Chinese mainland recovered.

1983 65438+On February 27th, China Advertising Association was established (hereinafter referred to as China Broadcasting Association).

1983 The Department of Journalism and Communication of Xiamen University opened a major in advertising, which officially enrolled students nationwide. This is the first major in advertising offered in colleges and universities in China.

In September, 1988 Advertising major of Beijing Broadcasting Institute was established.

1993 On July 5, the State Administration for Industry and Commerce issued the Opinions on Launching the Pilot Work of Advertising Agency System and Pre-release Review in Some Cities, and decided to launch the pilot project of advertising agency system nationwide from the second half of the year.

In March, Beijing Broadcasting Institute established its first advertising department in Chinese mainland.

1994 In June, the Department of Journalism and Communication of Xiamen University was approved to formally recruit the first batch of postgraduate students majoring in advertising.

February 1995 The Advertising Law of People's Republic of China (PRC) was formally implemented.

1995, China's first1995 IMI consumer behavior and lifestyle yearbook was published, which was jointly edited by imi market information research institute, advertising department of Beijing broadcasting institute and international advertising magazine.

From No.65438 to No.0996, International Advertising magazine changed from bimonthly to monthly, which is the first advertising professional monthly magazine in China.

From 65438 to 0996, Guangzhou Daily, the first newspaper group in China, was founded.

On June165438+1October1KLOC-0/day, 2003, the Beijing News, which was jointly published by Guangming Daily Newspaper Group and Nanfang Daily Newspaper Group, was born. It was the first comprehensive daily newspaper jointly published by two major newspaper groups.

I hope it helps you.