Why do some people say that Xiaomi Mobile will treat Huawei as an important competitor in the next few years?

"In recent years", "an important opponent".

Some people say this because they see that Xiaomi mobile phones are going to do this. I think Xiaomi mobile phones are doing this after careful consideration.

1. Thinking on the surface

I estimate that on the surface, Xiaomi mobile phones regard Huawei mobile phones as important competitors based on the following three ideas, so they have taken frequent actions since 2019. , the offensive against Huawei mobile phones is much more fierce than before, including continuous online comparisons.

(1) Overall consideration.

When Xiaomi launched its own Redmi mobile phone in 2019, it clearly wanted to not only strengthen its mid-range and low-end phones, but also strive for high-end phones.

In this way, O and V mobile phones will not be regarded as important competitors, nor will they be regarded as high-end Samsung and Apple mobile phones. Only Huawei will have both mid-range and low-end phones as well as high-end phones. .

(2) Current anxiety.

Huawei’s mobile phone sales still ranked first in the domestic market in 2019, far behind Xiaomi mobile phones, but not other brands including Apple.

The key is that among the two high-end brands of Huawei mobile phones, Xiaomi mobile phones are still out of reach for the time being, while the mid-to-low-end brands are also far behind the two Xiaomi mobile phone brands.

(3) Long-term worries.

Looking at the next few years, although the sales of Huawei mobile phones will decline in overseas markets, it will certainly not happen in the domestic market. Including the number one position will not change, O, V and Apple The ranking will not change.

For Xiaomi mobile phones, this makes the current No. 1 Huawei mobile phone an increasingly important opponent.

2 Deep Thoughts

Xiaomi mobile phones pay special attention to Huawei mobile phones, which is based on extremely in-depth considerations, that is, to maintain the important position of Xiaomi mobile phones in the domestic market, that is, Let the importance of Xiaomi mobile phones in Xiaomi's entire strategic layout not be further reduced.

This is the core of treating Huawei mobile phones as an important opponent, and all considerations revolve around this.

Others have long said that Xiaomi does not care about the decline in mobile phone sales. From the beginning, it has not planned to only make mobile phones. It does not need a product that can be popular forever. It wants to build an ecosystem. When you come up with another special product, with more than 100 million users, you can still do a lot of money-making things.

However, looking at it now, Xiaomi’s ecosystem still needs to be built, and products with the same characteristics as Xiaomi mobile phones have not yet been released. However, Xiaomi mobile phones have dropped from the number one sales position to fifth or sixth. Not to mention that it is no longer Xiaomi's main source of revenue, even as the entrance to Xiaomi's entire ecological chain, its important role in diverting, continuing, and expanding traffic will probably be further weakened.

If the sales of Xiaomi mobile phones in China continue to decline, even if it maintains its sixth position, it will actually be squeezed out of the top six mobile phones in the domestic market and the top four domestic mobile phones. It's possible.

Once this possibility becomes a reality, it means that the size of Xiaomi’s mobile phone user base will be greatly reduced. If it does not reach the billion level, mobile phones will no longer be Xiaomi’s core channel for exchanging users. Then, Xiaomi The overall revenue will definitely be greatly affected, because Xiaomi mobile phones have affected the ecological chain, so it will be difficult for Xiaomi's overall strategic layout - 5G AIoT to be successfully implemented.

This is not only a major event that has affected Xiaomi's development in recent years.

The answer is complete, thank you to the questioner!

First of all, Xiaomi’s current largest market is still in China, and the mobile phone manufacturer with the largest market share in China is Huawei. The sales of OV and Xiaomi are similar, but after all, they are not the first in the country. As the saying goes, water is The flow goes down, and people go up. Therefore, if Xiaomi wants to win greater sales and recognition, it has to compete with the number one Huawei. If it cannot beat Huawei, then Xiaomi will lose the motivation for development.

Huawei has implemented a dual-brand operation a long time ago. The Huawei brand focuses on mid-to-high-end products, while the Honor brand focuses on cost-effectiveness. After Xiaomi implemented a dual-brand strategy in 2019, it can be said that both Huawei's dual brands are in tit-for-tat, so Redmi's biggest rival is Honor, while Xiaomi's rivals are Huawei's P series and mate series. It can be said that if the other party sells one more, it will sell one less, so the two are tit-for-tat. Inevitable.

In addition, Huawei and Honor have also criticized Xiaomi in various ways in the past. Xiaomi has a grudge against this, which can be regarded as a disguised revenge. At least it cannot be used in publicity and It lost to Huawei in terms of traffic, so the executives came up with various targets. In fact, as early as two years ago, Xiaomi mobile phone launch conferences generally did not mention Huawei. They were mostly compared with Apple and Samsung, but this time It has completely changed over the years.

In fact, from the perspective of Xiaomi's products and development direction, it is easy to understand that Huawei is a competitor. After all, Huawei is still far ahead among domestic mobile phone manufacturers, so it is normal to be on par with the first place.

For example, today’s Xiaomi is targeting Huawei’s products, while its sub-brand Redmi is targeting Honor. In fact, the brand differences between the two are very similar. All sub-brands focus on online, while the main brand begins to extend offline and increase product premiums. Many people say that Xiaomi is not worthy of being compared with Huawei, but in fact this is also an evolutionary process. First of all, Xiaomi benchmarks or learns from Huawei. This has put Huawei to a very high level, so for domestic manufacturers, it is a Favorable progress.

As for being a rival, the main reason is actually because Huawei's products have done very well in the past few years, and they have gained public recognition in China in terms of reputation and user experience. As Xiaomi's domestic market share has been declining in recent years, it also needs to find its own problems and learn from its friends. It is natural to follow the lead of Huawei.

All in all, it is a very good thing for Xiaomi to follow Huawei's lead. Only by mutual promotion can domestic mobile phones go further.

Hello, Xiaomi regards Huawei as a competitor. It mainly targets daily electronic products and equipment, such as mobile phones, routers, TVs, purifiers and other daily necessities. Xiaomi’s advantage is that it has more Internet resources, although Huawei has been in the mobile phone business for a long time, it did not seize the opportunity when the Internet mobile phone dividend exploded, or Xiaomi took the lead. So if Xiaomi takes Huawei as its opponent, in which parts will it break through? Sales performance of electronic products

Because if you have to compete with Huawei on intellectual property and 5G technology, you will definitely not be able to compete with it. As an Internet retailer, as long as you expand your sales channels and sales business, So in terms of mobile phone sales, Xiaomi is just around the corner to surpass Huawei. After all, Xiaomi now sells everything in the mall. Breakthroughs in MIUI and EMUI systems

Xiaomi’s system ecological chain is stronger than Huawei’s. After all, it took a long time to launch, and the Xiaomi theme that Xiaomi focuses on is really good. Huawei’s internal underlying institutions, If I had to choose one, I prefer Xiaomi’s theme, and the experience is similar. Breakthrough in processor running scores

Currently, Xiaomi is using the Qualcomm Snapdragon 865 processor, which is ahead of Huawei's Kirin 990 in processor running scores. Although the processor is from Qualcomm, its performance is It is indeed very strong on Android phones, and it is probably the king among Android phones.

A breakthrough in camera pixels

The 100-megapixel camera launched by Xiaomi ranks first among mobile phones in the world. Although the Huawei P40 series only carries a 5000-megapixel camera, it supports five times zoom. It’s still better than Xiaomi’s, and this is where Xiaomi wants to make a breakthrough. Because from the overall performance, Huawei is the best among domestic mobile phone brands.

Here is an example: At this year’s Xiaomi 10 conference, Lei Jun said that with Xiaomi 10 Pro, he has officially entered the high-end smartphone market. This means that although Xiaomi mobile phones have tried their best in the past few years, They provide various high-end configurations to their products, but their foundation is always somewhat weak.

Obviously, this is also Xiaomi’s goal. After 10 years of business, Xiaomi has not only made many adjustments to its internal structure in the past two years, but its business divisions have become increasingly clear after its listing. The dual-engine strategy of "mobile phone AIoT" has achieved initial results, and the mobile phone aspect has also been split into two parts - —Xiaomi Redmi is for precise positioning and breakthrough, and has entered a new stage of development from a startup company.

Based on this goal, the first thing Xiaomi needs to surpass is Huawei, not only because Huawei is also a domestic brand, but also because "mutual hostility" between friends and businessmen is one of the ways to promote mutual growth. A marketing tool, almost every "mutual confrontation" is a hot search and booking.

Sometimes opponents also pursue a bastard who looks at mung beans, and they fall in love with each other; this is just like lovers, the most important thing is to dare to pursue and surpass. The market itself is like this. I think in recent years Xiaomi performed well. At least in the game of chasing each other, it can still win a small victory, and there is still some hope of success in it! For example, Huawei is proud of its Leica camera and its camera optimization in recent years! Huawei particularly relies on DOX score, and Xiaomi will destroy Huawei’s proud DOX score!

Just like Lei Jun said in his speech on the 10th anniversary, this time we will take a look at the DOX score. I know many people don’t believe this. But friends and businessmen believe in it. Friends and businessmen like DOX, so we should do the same! From this we can see the fact that in business competition, there are two strategies, either to find the disadvantages and then use your own advantages for comparison! Another way is to find the advantages and achieve outstanding results, just like Li Yunlong's most classic saying, "I fight for the elite." You can see Xiaomi’s arrogance in just one sentence!

And the most important thing is that Xiaomi adopts the strategy of starting from both sides, starting from the opponent's weaknesses and advantages to conduct PK. Sometimes it is too extreme, which leads to being scolded by fans. It is also true. For example, Huawei will only be proud of its ecological chain and cameras next year. The code word is that you don’t have a chip!

Dividing the elephant into the refrigerator into several parts is just a joke, but Xiaomi has only completed the first two steps in its PK against Huawei. In fact, there are still key layouts such as market layout. , The layout of the chip is the core key factor. Otherwise, it will be difficult to truly surpass Huawei, because Huawei has affected the minds of users. Therefore, Xiaomi PK from the perspective of products alone, and from the perspective of cost-effectiveness alone is no longer enough. Only through independent technological power can we win respect!

So why is it said that Xiaomi has such a big battle to fight against Huawei? It will just do it if it is not convinced by a life and death in 2019. It was revealed that Huawei’s sales force was squeezing out Xiaomi in the offline market, which affected Xiaomi’s reputation in the offline market! This is the official reason given by Xiaomi. In September 2019, Lei Jun said at a press conference, "A single beauty is not spring, and the garden is full of colorful flowers. We and Huawei are in love and kill each other..." It can also be seen that Lei Jun is relieved about this business war. .

Now that the gauntlet has been issued, and Huawei was learning from Xiaomi in the early days, once Huawei reaches the top of Mount Huashan, it will no longer compete with Xiaomi. Then Xiaomi has to continue to compare with Huawei!

Because there is a saying that whether a product is good or not, it must be compared with the number one in the industry. Otherwise, how can one prove one's strength? So at present, it seems that there are two smartphone products. PK, but Huawei is growing more secretly, while Xiaomi is chasing Huawei to PK, thereby re-establishing Xiaomi's status and Xiaomi brand!

Why has Xiaomi regarded Huawei as an important competitor in recent years? This statement is actually not accurate enough, because the entire mobile phone industry regards Huawei as an important competitor, not Xiaomi. On the other hand, Xiaomi now has many competitors, and Huawei is just more obvious. First, among the four major brands of Huami OV, Huawei is gradually growing in size

As far as the current mobile phone market is concerned, Huawei, Xiaomi, OPPO, and vivo still dominate the market. Although Apple has declined to a certain extent, , but currently Apple is still in the first-tier state. In the overall sluggish state of the mobile phone market, everyone can only "fight among themselves".

For now, among the four major Huami OV manufacturers, Huawei is the most prosperous. Last year, sales surged, with sales reaching 250 million. In one fell swoop, Apple became the second largest manufacturer in the world. . Moreover, Huawei's domestic share has also increased dramatically. In the third quarter of last year, its growth share even accounted for 46%. It can be said that Huawei has become the largest domestic brand and has a good brand foundation among the private sector. Under such circumstances , there are many famous people, so Xiaomi is naturally eyeing it.

To put it simply, everyone has reduced grain production this year. Xiaomi found that Huawei next door had a better harvest this year than last year. She thought this was a bit abnormal, so she naturally regarded Huawei as a rival. Second, the feud between Xiaomi and Huawei has been going on for a long time

Among the four major manufacturers, OPPO and vivo have always been very low-key. They are not so active in press conferences, executives, media, etc., and they are not very aggressive. The good guys who belong to the mobile phone industry cannot offend anyone. But Xiaomi is different. It focuses on cost-effectiveness from the beginning, so it has criticized the entire mobile phone circle. Of course, Xiaomi is also more reserved at this time, and everyone is too lazy to pay attention to it.

However, Huawei gradually grew up at this time. Seeing that Xiaomi was doing well, it also established Honor, specifically for online business, so the two brands became in competition, and even Xiaomi's Huawei and Honor also copied everything in the ecological chain, including monitors, laptops, TVs, and some gadgets, etc. During each confrontation, everyone's resentment became deeper and deeper. Later, Lei Jun directly shouted the slogan "Don't take life or death seriously, and do it if you don't accept it."

Therefore, the surge in Huawei's sales is an objective factor that Xiaomi lists Huawei as an important opponent. However, Xiaomi and Huawei have fought against each other many times. The relationship between the two brands is very subtle. This is a subjective factor.

Because Huawei has surpassed Xiaomi in all other price ranges except the 100-yuan phones, and this year can be said to be the most important year.

Huawei not only has strong product competitiveness, but its sales volume is also far behind Xiaomi

We know that since Huawei released the Kirin 970, the mobile phone experience has been greatly improved. The performance of the current Kirin chip has been It is on par with Qualcomm chips and surpasses each other. What's more, it has the world's best camera level and leads the industry in design.

Judging from the sales volume in 2019, Xiaomi’s domestic sales volume is only a fraction of Huawei’s, only 38.8 million units, while Huawei’s sales reached 142 million units. The gap is very large.

It should be noted that in the past, Xiaomi dominated the world of thousand-yuan phones. After Huawei released the Kirin 810 chip, it directly killed Qualcomm's mid-range chips and seized the market for thousand-yuan phones. Now Xiaomi only has an advantage in selling phones worth 100 yuan.

This year is an important turning point

The gap between Xiaomi and Huawei has become wider and wider in recent years, but the domestic market is still Xiaomi’s first market, and Xiaomi has not yet become an “Orthers”. If Xiaomi does not turn around this year, then Xiaomi's domestic sales will surpass Apple's, just like Meizu, and it will be difficult to turn around again.

In addition, once the sales of Xiaomi mobile phones decline, user stickiness will be greatly reduced without Xiaomi mobile phones, and Xiaomi smart home will inevitably be affected.

Although Xiaomi is also supported by Southeast Asian markets such as India, the reason why Xiaomi is able to sell well in these markets is that Xiaomi has great advantages in low-end phones. However, low-end products have limited profits, and it is still unknown whether they can support the entire Xiaomi mobile phone market.

Summary

Xiaomi executive Lu Weibing also said that this year is an inflection point, but I don’t know which way it will turn. Maybe Xiaomi will turn around and return to the public eye, or It may be as depressed as Meizu.

But no matter what, Xiaomi does want to regard Huawei as an important opponent.

Because of orders from the United States.

In fact, to be more precise, it is not Xiaomi mobile phones that regard Huawei as an important competitor.

In other words, there is no innovation in the current development of the mobile phone industry. It is difficult to have black technology that amazes everyone. It has already encountered a bottleneck. Looking at the recent P40 released by Huawei, there is not much innovation. Even independent innovation companies like Huawei cannot do better. It is conceivable that Xiaomi, as a machine assembly company, cannot produce anything decent. Huawei has become one of the benchmarks in the country or industry. Therefore, it should be said that Xiaomi is relying on Huawei's popularity for marketing. Keep it hot.