What do you think are the most classic advertising words?

If you miss the stars, you can't miss the moon again. "When this advertisement appeared on the streets of Hangzhou, Hangzhou people's illusions about real estate were uniformly ignited. This villa-based real estate set a record of being sold out in a few months. This is the power of real estate advertising words.

experts in the industry believe that the success of this advertisement lies in arousing the memory of Hangzhou people. When the real estate rose crazily in 1998 and 1999, many people didn't start, and missed the opportunity to make them regret it; Therefore, when "missed the stars, can't miss the moon again" came out, people's interest quickly shifted to this property named after "the moon".

Looking at the property market in Hangzhou in recent years, we can find many such masterpieces. Of course, the advertising words of "wolf ambition" are also everywhere. In 1999, a famous developer in Hang Cheng introduced a new concept building: elevator apartment. This kind of apartment provided the residents on floors 9-11 with the design of one staircase and two households, and the elevator went directly to their homes, which was novel at that time.

in order to promote the property, the developer used such an advertisement: "If you don't live in the future today, you will live in the past tomorrow".

one word awakens the dreamer. Within two months, 5% of the property was bought by buyers. Today, the property has become one of the myths of Hangzhou property market, and the price in the second-hand housing market has almost doubled compared with the original price at that time.

It should be said that the developers have used appropriate language to highlight the selling points of the real estate, and at the same time, it also reflects people's aspirations in this rapidly changing era: if they don't seize the opportunity to catch up with the times, they will always fall behind the times and always be nostalgic for the past. In 21, there was a real estate that quickly caught people's attention, because it was located in the most downtown area of Hangzhou, and a few steps away from home, it came to the most prosperous business circle in Hangzhou.

The advertising words of this real estate are as vigorous as its location, "the beginning of an era", and its advertising page even imitates the cover of American Time magazine. Naturally, the sales performance of the property is needless to say.

Similar advertising words include a shop on Qingchun Road, "Legend for West Lake".

both times and legends have strongly highlighted the uniqueness of the real estate location in terms of language sense. In this era of market economy dominated by buyers, few things are irreplaceable, so when developers highlight the irreplaceable nature of real estate, it is easy to impress buyers. Mainstream articles What I want to talk about here is another focus property. Because it is located at the foot of Wu Shan and faces the West Lake, the applicants have gathered before the opening, and the average price after the opening has reached an astonishing 15, yuan per square meter.

Its advertisement is paraphrased: "It used to be the home of emperors". Then, the advertising words in the later period of the property were connected with the topic and changed to "Now it is the home of celebrities".

this advertisement reflects the core competitiveness of the property. In the middle stage of development, the back garden of the Queen of the Southern Song Dynasty was dug up on the real estate site, so the developer removed two buildings originally planned to maintain the original land. The extravagance of this land is afraid that only a few people can afford it.

similar advertising words are too numerous to mention. For example, the "life of new intellectuals" in a building on Jianguo Road, the "model of new wealth" in an office building on Zhongshan Road, as well as "nuclear power in the WTO era", "core life in the core circle" and "city star in the international business era" and so on, all of them need to weigh their pockets at first sight to see if they can afford it. Nature Hangzhou is a famous scenic city, and the real estate agent naturally plays some natural cards, so many wonderful advertising words have emerged, such as the amazing real estate advertising word: "Appreciate each other with nature".

A building next to Hangfu Highway has preserved the original ecological environment and vegetation as much as possible during its development. The function and landscape of the villa are designed according to different natural landforms, and its advertising words take care of this: "Put your home in nature gently". The word "gently" not only reminds people of thousands, but also summarizes the characteristics of real estate.

The slogan of a building in Xixi Scenic Area is "Live, Park on the Waterfront", which is also quite good in the industry, because the main sales are townhouses, and it is not inappropriate to use the word "park" as a metaphor for townhouses.

Another building near Gongchen Bridge advertised "Life is a river, happiness is a shore". Although it is just two sentences, it suddenly extends the meaning from housing to the height of "home", which implies that residents can find some pursuits in life here-peace and calm, self-sufficiency and self-enjoyment. For developers, it is also a common practice to express their selling points directly or indirectly in advertising words according to the characteristics of the plot where the real estate is located and the characteristics of the building type and apartment type.

For example, in a plot of nearly 5, square meters at the northern end of Xueyuan Road, the developer designed apartments and single apartments for entrepreneurs who have completed their studies according to the characteristics of many universities and IT companies around them, and the advertising words naturally added a little student spirit: "Back to the innocent years".

A piece of land in Xiaoheshan was built as a villa garden. Because of the dense forests nearby, the advertising words were quite suspenseful. "Trees are the direction to go home", and it took people a long time to understand, so it turned out to be the way it was.

In contrast, the advertising slogan of a property hotel is much clearer: "own hotel, own home". Hotel and home, but also their own, really hit the nail on the head. The more erotic news a vague article is, the more people often spread it. Speaking of ambiguity, many people are naturally interested, and some real estate developers are playing this edge ball.

For example, the advertisement of a real estate in Xiaoshan District reads: "Romance once, together for life". Looking at the past clearly, it seems that the house buyers will definitely pay for it after they have been to the property; On second thought, there are some other meanings, which is hard to say.

"Don't underestimate me" is the slogan of a building in Binjiang District. This puzzling sentence, its explanation is even more confusing. Originally, the houses in the real estate were mainly small-sized units, so the developers made a fuss about the word "small" and created such a slogan.