Slogan of developing rice and shrimp industry

The sea rolled down, and ichthyosaurs, shrimps and crabs believed in ups and downs. The poor golden leader is still laughing. -Song: Shi Daoyan's Ancient Poems

Crayfish is a kind of freshwater economic shrimp, which is widely welcomed by people because of its delicious meat. Because of its diverse eating habits, fast growth and strong adaptability, it has formed an absolute competitive advantage in the local ecological environment. Seeing these two characteristics, Xuyi County, Huai 'an City, Jiangsu Province developed crayfish breeding industry as early as 10 years ago and became the "crayfish capital".

Five years ago, Duan Defeng, a master of Peking University, gave up his million-year salary with affection for crayfish and returned to the countryside of Xuyi, Jiangsu Province to breed crayfish. Later, he also received an investment of 8 million yuan from the founder of Ali. For example, after several years of development, this year's turnover reached 50 million yuan.

However, recalling Duan Defeng's initial intention of breeding crayfish, many people expressed doubts about his grandiloquence of "earning 20 million yuan in two years", and even sarcastically said that he resigned from his job as CEO with an annual salary of one million and would come back to toss this crayfish.

1. Master of Peking University, giving up one million annual salary and returning to the countryside of Jiangsu to breed crayfish.

Duan Defeng, 1975, a native of Xuyi County, Jiangsu Province. He was originally a secondary school student and entered the law department of Peking University before 18. After graduating from master's degree, I worked as a lawyer, worked in the media and participated in public welfare poverty alleviation. Later, I became the CEO of a consulting company with a turnover of over 6.5438+million, with an annual salary of over one million.

But just when people thought that his life was a foregone conclusion and he would live the exquisite life of the rich forever, in August, 20 15, he gave up his job with an annual salary of one million yuan, resolutely chose to return to the countryside of Jiangsu to breed crayfish, and founded Xiaohe Agricultural Company. He boldly said that he would earn 20 million yuan in two years.

His choice puzzled many people, especially his brothers and sisters in his hometown, and he thought that what he said was just a moment of confusion. Without the annual salary of 1 10,000, who would be stupid enough to go back to the countryside to raise crayfish?

Although the voice of doubt is endless, Duan Defeng made up his mind to breed crayfish after a period of investigation.

The second is to develop the rice and shrimp continuous cropping farming model, and get an investment of 8 million yuan from the founder of Ali.

Success is never plain sailing. At first, after investigation, Duan Defeng thought that continuous cropping of rice and shrimp could not only increase production and income, but also improve the quality of crayfish. Therefore, from the beginning, he transferred 500 mu of rice fields and threw crayfish and shrimp seedlings hopefully.

Who knows, he put hundreds of thousands of crayfish fry in the first batch, and all of them were rotten in a few days. He asked experts to check and found that there was something wrong with the quality of shrimp seedlings, which must be supplemented immediately.

Unfortunately, this tandem wasted a lot of time. When his crayfish went on the market, it had missed the opportunity to make money in the early days. Its price has been falling all the way, and it is very difficult to sell. Duan Defeng lost the first battle.

In the second year, he learned a lesson, not only expanded the breeding area, but also set up a sales team. Taking advantage of the brand awareness of Xuyi crayfish, he directly cooperated with some big restaurants, hotels and crayfish restaurants all over the country, realizing the seamless connection from the place of origin to the dining table and successfully opening up the market.

Due to the shortage of supply, he set up a number of crayfish purchase points around Xuyi County, and purchased crayfish from nearby farmers according to the quality grade, which instantly increased the company's supply capacity and achieved a win-win situation with farmers.

After the strategic adjustment, Duan Defeng received $8 million in seed round financing from Alibaba co-founder Jin Chu in June 20 16.

Third, how is it now?

After five years of development, Duan Defeng now has a base of more than 2,000 mu. In order to manage the base well, he often sets an example and works with farmers for more than 12 hours. The original gigolo is now tanned, just like a farmer.

Now Xiaohe Agriculture has developed fast-food crayfish while breeding, purchasing and selling crayfish, which greatly improves the profitability of the company.

It is understood that the daily shipment of Xiaohe Farm is 1000~2000 kg, and there are eight months of shrimp production in a year. The daily lobster throughput at the acquisition point is 6.5438+0.02 thousand Jin, and the daily net profit is 6.5438+0.02 thousand Jin. The daily output of the cooked food processing plant is 1.3 thousand Jin. The company expects an annual income of 50 million to 60 million pounds and a profit of 5 million to 7 million pounds.

His original words have come true!

Four. conclusion

Goethe said, "If you have a dream, do it bravely!" ! There is genius and strength in courage. "

Duan defeng has a dream and has a soft spot for crayfish, so he dares to give up his million-dollar annual salary and start the road of breeding.

His success is due to his courage and insight, which can break the convention and open up a new mode in the traditional crayfish breeding and acquisition mode. Perhaps it was Peking University that gave him wings to fly and let him fly further.

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