Is Taobao10 billion subsidy true, Zhihu?

According to Ali's official statement, Taobao's tens of billions of subsidies are real money and silver, and the products participating in the activities are genuine brands with high cost performance. The main purpose is to let consumers buy genuine products that are really cheap.

Taobao's cost-effective products are strictly screened, and the shops with active products have high-quality dynamic scores, which are very high in product service and after-sales.

Introduction to cost-benefit

Poly-cost-effective is a "10 billion subsidy" plan launched before 20 19. It is aimed at Pinduoduo's marketing operation strategy, which is an offensive tactic at the tactical level, and points to the market mentality created by the subsidy of 1 100 million yuan, which can retain more new customers.

In September, 2020, Juhua launched a subsidy of 654.38+0 billion yuan on "College Student Aid", claiming to invest 654.38+0 billion yuan for college students. College students can get an extra subsidy of up to 20% on the basis of the low price of the whole network.