The corporate culture of Semir Clothing

Quotes from Chairman Qiu Guanghe:

Be pragmatic before being pragmatic, and be a good person before doing. A person must be true to his duty, treat others with sincerity, and convince others with virtue. The so-called right time, right place, and right people, among which people and people are the easiest for us to grasp by ourselves, so they are also the most important. The power of harmony between people is very great. Planning things depends on people, but in fact, success also depends on people. If there is harmony between people, everything will be prosperous!

Semir corporate culture is by no means a superficial propaganda, it is the spiritual food for corporate survival, and it requires the full commitment and active participation of each of us.

The trade union should start working on the issues that members are most concerned about and need to solve most, and do some practical and good things that can be seen and touched.

The development history of Semir is a history of constantly overcoming difficulties. Every difficult test has become a training for Semir, constantly bringing confidence and courage to Semir.

To solve the problem of execution, don’t be too trendy and complicated, but start from the simple and fundamental; don’t pay too much attention to short-term results, and be committed to long-term cultivation; don’t place too much emphasis on methods, and combine the laws of management with practical measures combined.

The company's management cadres must have a love for talents, the wisdom to recognize talents, the ability to accommodate talents, and the skills to use talents. They should use careers to cultivate talents, use the environment to gather talents, use mechanisms to motivate talents, and use legal systems to Protect talents.

A good company depends on whether it has a good vision and mission, whether it has chosen a good strategy, and whether it has strong human resources support and cultural advancement.

The company is learning from the market, practice and peers every day. Most of today's entrepreneurs are highly vigilant about market competition, sometimes walking on thin ice.

Conscientiously implement the four batches of talent development strategies, namely: introduce a batch, train a batch, reserve a batch, and promote a batch.

Humanity is a kind of spirit and a kind of strength. There can be no noise in unity.

Enterprise development is a long-distance marathon, not a 100-meter sprint. It requires steady and rapid development.

Regarding employees, agents, and suppliers as one entity with interests is the foundation of Semir’s two satisfaction projects.

Semmer strives to create lifelong employability of employees, which is to continuously provide learning opportunities for employees.

I treat my employees as valued persons and serve them with a grateful heart every day.

Be a Semir person, speak Semir language, do Semir things, and create a Semir industry.

Grateful to the society, because Semir grew up under the care of the society; grateful to life, because life has given us the bright sunshine; grateful to the employees, because the employees have been creating value for Semir!

Corporate Mission

Create a popular clothing brand and build a long-lasting business of Senma

Corporate Mission

Focus on clothing

Focus on customers

*** Create an internationally leading multi-brand apparel group

Corporate vision

Build Semir into the number one multi-brand clothing brand in China and one of the top 20 in the world Brand Apparel Group

Core Philosophy

Advocate virtue and respect the virtuous, and win in harmony

Business Philosophy

Where there is water in the small river, the big river is full

Team spirit

Undefeated team strength, eternal excellent service

Quality/environmental management policy

Market orientation, popular fashion, quality Being first, interpreting environmental protection, collaborative innovation, and continuously improving the cost-effectiveness of products!

Establish four images and advocate four cultures

Semir is a family, creating a harmonious culture;

Semir is a ship, creating a team culture;

Semir is a legal person, building an institutional culture;

Semir is a school, creating an innovative learning culture.

Should four responsibilities and create harmony and prosperity

Create development space for employees and shoulder the responsibility for their growth;

Create profits for partners and shoulder the responsibility for their growth Customer value responsibility;

Create benefits for the enterprise and shoulder the responsibility for corporate development;

Create wealth for the society and shoulder the responsibility of giving back to the society.

Semmer corporate culture construction:

At Semir, corporate culture construction is not a slogan, nor a dogma, but is based on the entrepreneur's own influence and the company's long-term development practice. Therefore, Semir put forward the core values ??of advocating virtue and respecting the virtuous, harmonious and winning from the very beginning, which have become the magic weapon for the company's long-term prosperity. Advocating virtue means advocating professional ethics, ideological and moral ethics, business ethics, cultivating virtues, pursuing quality, and improving taste; advocating virtue means putting people first, respecting knowledge, respecting talents, and appointing talents.

Semmer combines the development strategies of the company at all stages, adheres to morality as the main line and humanism as the basis, and strives to cultivate a team of high-quality employees with ideas, ethics, ideals and standards in the company. Over the years, Semir has always implemented people-oriented management ideas, combined with the development of the enterprise to realize the development of employees themselves, using activities as the carrier, promoting improvement through learning, paying close attention to the construction of corporate culture, and cultivating employees with four talents.

In order to fully embody the core idea of ??harmony and win-win, as early as 1997, Semir proposed a new and distinctive concept - when the small river has water and the big river is full, it is better to leave the risks to yourself. , we should also give the best interests to our partners. Such humanistic considerations firmly unite the agents around the Semir family. The profit rate of all agents who cooperate with Semir reaches 96.5. Semir's goal is for agents to make 100% profit.

The power of people is very huge. It depends on people to plan things, but in fact, it is also people to make things happen. When people work together, everything will be prosperous! Semir Chairman Qiu Guanghe has a deep understanding of people-oriented.

In order to further implement the concept of win-win and harmonious development, Semir specially established a cultural and publicity department when adjusting its organizational framework to conduct unified management of the company's cultural construction and provide guidance for corporate culture construction. In-depth development provides a broader platform.

Culture is the soul of Semir and a powerful internal driving force for the rapid development of the enterprise. Semir embodies corporate culture in every detail of corporate humanities, forming a harmonious culture, team culture, institutional culture and learning culture, making employees feel that Semir is a home, a ship and a school, which continuously strengthens Semir's ***Win's core value system enhances competitiveness with cultural power and achieves harmony and development of the enterprise.

Under the banner of a harmonious and win-win corporate culture, Semir has successively won honors such as the National Model Harmonious Labor Relations Enterprise and the National Model Employee Home. Winning comes from a harmonious corporate culture; harmony inspires a strong magnetic field for winning.