Will medical beauty products cost 133 yuan and charge 10,000 yuan really make you beautiful?

Do medical beauty products create a shortcut to your beauty? The cost is 133 yuan and the fee is 10,000 yuan.

According to news on April 6, when an "expert" wearing a white coat, speaking with a foreign accent, and claiming that the effects of scar removal products can be seen in 6 days, stood at the Beijing Beauty Expo to introduce the products, Beijing Wang Wen, who was working part-time, seemed moved. Wang Wen still has scars on his right hand due to being scalded by hot water when he was a child.

In early April, the reporter walked into the Beijing Spring Beauty Expo. Beijing was slightly warm in early spring, but at the exhibition, the continuous music and shouts mixed with the unique anxiety in the crowd made it feel like summer. .

Products on display at the Beijing Beauty Expo.

“Beijing holds a beauty expo every spring because the time to show off your beauty in the summer is coming soon.” Assistant General Manager of Beijing Jiamei Exhibition Co., Ltd. said, “The traffic of exhibitors and visitors on site is considerable. According to statistics , there are 400 exhibitors, and the number of visitors in a single day reaches 30,000. "

The dazzling "biological terms" attract attention

"Our specialty is scar repair and regeneration through medicine. The new material regenerated silicon, combined with plant avocado extraction, can completely remove scars professionally." Wang Wen stood at the booth and listened to the introduction of the "expert". "Although he knew nothing about the new scar-removing material "regenerated silicon" mentioned by "experts", Wang Wen wanted to buy it because of its scar-removing effect.

"Peptide" became the darling of on-site exhibitors. Xiao Peptide-related products such as molecularly active peptides, collagen peptides, and deep-sea fish peptides abound.

When asking about the price, the “experts” seemed not interested in Wang Wen’s consultation, “What we ultimately want. As a franchise partner, the minimum purchase price for a single store is RMB 50,000, for regional agents RMB 100,000, for county-level agents RMB 300,000, and for city-level agents RMB 500,000. We do not recruit provincial agents. Today is not about selling products to you. You can experience it first, and we can give you a 30% discount on the trial price of 298 yuan. "Looking at the people gradually gathering around the booth, Wang Wen was left alone.

Bai Xiao, who entered the booth almost at the same time as Wang Wen, jumped in with the idea of ??opening a beauty shop. Beauty Expo.

“The manufacturers are talking about amazing small molecule active peptides, collagen peptides, and genetic testing. I don’t even know what they are. "Walking around the exhibition venue, Bai Xiao visited countless booths, collected handfuls of leaflets, and added countless merchants' WeChat messages. Bai Xiao was dazzled by these products packaged in biological terms. This also makes Bai Xiao, who has no working background in the beauty industry, feel confused.

In order to reflect the technological sense of the product to attract franchisees, it is not uncommon for businesses to use "biological nouns" to package products, but how do consumers identify them? And the ruling seems to still have no solution.

Seizing the "pain points" fancy advertising slogans to tell you there are shortcuts to becoming beautiful

"The hottest money-making project in 2018", "Lose weight instantly on the same day." Lose a pound and get a full refund." The slogan on the promotional leaflet of the merchant at the Beauty Expo successfully captured the current people's psychology of seeking change. This is also the inevitable result of the advent of the fast-moving consumer era. It is the general public mentality to get results in the shortest time without any effort.

Advertisements from manufacturers at the Beijing Beauty Expo

Li Mei, a native of Hunan, is engaged in beauty. In the health care industry, she came to the Spring Beauty Expo in Beijing hoping to find better projects to introduce to her store. In her opinion, the beauty industry is highly competitive and there are many similar products. If you want to stand out, you have to find new projects.

Li Mei took a fancy to a project at the exhibition, "Their exhibition area is the largest and looks regular. Their main product is weight loss meal replacement biscuits." If you purchase the product on site for a trial price of 4,980 yuan, you will get a refund of 2,000 yuan. "Li Mei paid 2,980 yuan directly on the spot without hesitation, "I want to experience it to see if there are any side effects, and whether it will lose weight without rebound as promised by the merchant. I don't know what the effect will be without experience. "Although I bought a trial product, the manufacturer who knew Li Mei told me that the efficacy is secondary, and the key is to look at the later publicity.

There are many kinds of weight loss meal replacement foods at the Beauty Expo. Meal replacements Biscuits, meal replacement rice, meal replacement grain compound powder, etc. In addition to oral administration, there are also external use, meridian physiotherapy weight loss, heat therapy weight loss and other external weight loss methods have also attracted attention.

"Eat what you want, lose weight if you want; 40 minutes is equivalent to jogging 30 kilometers," such advertising slogans are all conveying the idea that you can have a perfect figure without dieting or exercising. And this also caters to the current people’s weight loss mentality of “getting something for nothing”.

Transparent market, low access, high return and 100% profit

"You can get this pen with a franchise fee of 19,800 yuan. A single purchase is 8,000 yuan. We generally support franchising. Free training will be provided, and the profit can be said to be 100%." ??A salesperson from the manufacturer at the exhibition introduced it while taking the reporter to the consultation area.

Posters issued by manufacturers at the Beijing Beauty Expo.

This pen said by the salesperson can remove any blemishes on the face, whether it is spots, acne or moles, it will fall off immediately and will never recur. When the reporter asked about the principle of this pen, the salesperson immediately gave Goldman Sachs an unpredictable expression and whispered to the reporter, "This is a Chinese herbal medicine from Inner Mongolia. The secret recipe cannot be shared, otherwise it will be an industry leak."

< p> But the salesperson promised that as long as he joins, he will definitely make money, "One pen can make 40 faces, and a cost accounting is 133 yuan. Our general charging prices here are 10,000, 15,000 and 20,000. But as long as If the customer really needs it, someone will pay for it even if you ask for 30,000 yuan.”

The promotion of high returns in the medical beauty industry seems to have become a common thing, but Li Mei, who runs a beauty and health shop, feels that, The medical beauty industry will become increasingly difficult to work in. "Although the benefits are great, the industry is too transparent, which has also allowed more and more people to enter the medical beauty industry. Now if you want to invest in the medical beauty industry, you have friends in this field." It will be easier to do it, but it will be difficult if you don’t have it.”

The manufacturer’s product franchise quotation at the Beijing Beauty Expo.

Li Mei said that the products, product prices and franchise fees of manufacturers in the beauty industry are now public. The franchise plan of a beauty and health company states that to become an exclusive service provider, you need to invest 980 yuan, and the product purchase price is 490 yuan. If you become a co-founder, you need to invest 150,000 yuan, and the product purchase price is 240 yuan. The purchase price of the same product differs by 250 yuan due to different initial investment.

As long as you pay to join, you can enjoy the merchant’s internal training and advertising. After entering the medical beauty industry with one foot, the huge profit rate of return mentioned by the merchants has become the reason why many franchisees invest without hesitation.

Difficult to distinguish the effect? "Hyaluronic acid stock solution" is 10 yuan per bottle

"A 10 ml bottle of hyaluronic acid stock solution is 10 yuan, and collagen stock solution is also 10 yuan..." On-site manufacturers quoted prices at the beauty expo. The more products you get, the lower the price will be. .

The reporter found that at the Beauty Expo, beauty and skin care products such as collagen solution, hyaluronic acid solution, hydrating needles, repair freeze-dried powder, etc. were sold in bulk, with the price of a bottle ranging from 5 yuan to 15 yuan. The reporter learned that These products are not only sold to large cosmetic and plastic surgery hospitals, but also to individual beauty businesses.

The reporter learned from the online purchasing platform that a box of 13 bottles and a 2ml bottle of hyaluronic acid stock solution sells for 390 yuan. By calculating the hyaluronic acid stock solution sold on the online platform for 10 yuan, it is the hyaluronic acid stock solution at the Beauty Expo. 10 times the price.

Taobao clerk said that these products labeled as so-called "hyaluronic acid stock solution" are not the same kind as the hyaluronic acid that is injected to achieve skin beautification in plastic surgery hospitals. "This can only be applied externally, and the original solution only contains hyaluronic acid."

Collagen solution, hyaluronic acid solution, hydrating injections, repairing freeze-dried powder and other products sold at the Beijing Beauty Expo.

How much hyaluronic acid does the "original solution" contain? We have no way of knowing. Does the product have the effects of rejuvenating skin, shrinking pores, and treating allergies as advertised? Is the effect significant? It remains to be confirmed.

Some of the products sold in bulk at the Beauty Expo, such as raw liquids, are produced in China, while others are all in foreign languages. There will be a 5 to 10 yuan difference in price. Are there any differences between similar products? Then the reporter learned from a merchant that “the ones with foreign signatures are almost all made in China. Whether it is a Chinese signature or a foreign signature, it can be printed.”

Some experts pointed out that in recent years, the medical beauty industry has It is developing rapidly in China. Due to low industry entry qualifications, more and more people choose to enter the medical beauty industry. However, due to the lack of supervision in the industry and the lack of improvement of industry regulations, fishing in troubled waters has become increasingly common.

Reporter’s observation:

The pursuit of beauty seems to have always been an obsession of human beings. Ever since primitive people used stones as ornaments, through hundreds of millions of years of reproduction and evolution, the gene for beauty has never been changed. There is nothing wrong with loving beauty, but when “beauty” is disguised as profit, those who pursue beauty still have to keep their eyes open.

1. Most of the merchants are Wechat merchants

During the visit, the reporter found that all merchants would request to add WeChat, and by checking the merchants’ WeChat accounts, the reporter found that the manufacturers were essentially so-called WeChat business attracts franchisees and consumers by showing off products, efficacy and profits in the circle of friends.

2. Rough packaging without sterilization

“Some people try machines to remove wrinkles, but the merchants don’t sterilize them and just do it after taking it. It’s very unhygienic.” A customer told reporters during the interview . The reporter also noticed that the packaging of some products was rough to the touch, with only labels attached, without origin, date, raw material introduction, etc.

Foundation samples in the makeup area of ??the Beijing Beauty Expo.

3. Customers had mixed reactions

At the Beauty Expo, reporters randomly interviewed several people. Those with the idea of ????looking for projects believed that most of the people who came to the Beauty Expo were manufacturers, so It will be more reliable. But some customers said, "There are people around me who use these products, but I don't dare to use them. Many of them are hormones. If you use them too much, your skin will become red and allergic. I don't recommend buying these products. I have gone around here. They are all deceptive. Those so-called meal replacements are just caloric savings and have no real effect."

News background:

March 28 to 30, 2018. The Beijing International Beauty Expo and the 19th China International Weight Loss Conference were held at the Beijing National Convention Center. Mr. Sheng, the person in charge of Beijing Jiamei Exhibition Co., Ltd., the organizer of the conference, told reporters that the main project of the conference is weight loss and slimming. This year, there are about 400 exhibitors and more than 700 booths. He said that this conference is a brand A great event with many products.

In the exhibition hall of the 2018 Beijing International Beauty Expo and the 19th China International Weight Loss Conference?

Mr. Sheng said that this conference is already the 19th. Before 2016, it was held every year Once, it will be held twice a year since 2016. The theme of the spring conference held in March this year is weight loss and slimming. In July, the second conference of this year will also be held at the National Convention Center in Beijing, involving more projects including: health, beauty, maternal and infant and other industries.

What are the weight loss products of the exhibitors at the exhibition?

“Summer is coming, and the time to show off your beauty is coming soon.” Mr. Sheng said that spring is a weight loss and slimming conference. During the peak season, many viewers come to look for products that suit them or promising projects, and weight loss and slimming are the most attractive projects during this season.

Exhibitors introduce weight loss products?

As for the relevant qualifications of exhibitors at this conference, Mr. Sheng said: "These exhibitors do not just give us money to participate in the exhibition. Our exhibitors will provide all Relevant qualifications, such as the most basic business license, legal person, ID card copy, etc. "He said that for different industries or different fields, companies will also be required to provide safety production licenses or third-party production licenses.

Citizens experience dental equipment?

The reporter observed that many exhibitors’ advertising slogans are very eye-catching and attractive. Regarding the exhibitors’ products, Mr. Sheng said: “The product quality is needless to say. Doubtful. " He said that as an organizer, he will review the slogans of exhibitors and first determine that the advertising must be legal and compliant. Secondly, he will also determine that the advertising must be consistent with the company's situation and false propaganda will not be allowed.

In order to better supervise exhibitors, Mr. Sheng also said that for any exhibitor with an advertising slogan with the word "guarantee", the exhibitor will sign relevant agreements with consumers, and the organizer will eventually require backup the agreement.

Each exhibitor in the exhibition placed eye-catching slogans?

Talking about the exhibition, Mr. Sheng said that after each exhibition, feedback from exhibitors and the public will be collected to prepare for future exhibitions. Make improvements to the exhibition.

This conference lasted for three days. According to incomplete statistics two days before the conference, the number of people in a single day exceeded 30,000. In this regard, Mr. Sheng confidently said: "We have many achievements in the entire industry. With a good foundation and resources, the number of exhibitors and visitors at this conference is very impressive." Mr. Sheng also said that compared with the entire industry, their exhibition is highly professional, so it is more attractive.