Corporate Culture of Xinjiang Xiangdu Liquor Co., Ltd.

The meaning of "rural capital" is: the hometown of grapes and the capital of fine wine. French "LES CHAMPS D'OR" is homophonic, meaning golden fields.

the entrepreneurial spirit of the township capital: be a man in advance, and the details will produce results. Persistence is important in learning, and modesty encourages progress. Practical results are important, and there is no excuse for implementation. Always be grateful, communication is better than understanding. Quality is excellent, and efforts are endless.

vision of township capital: to be the Lafite of China

mission of township capital: to make all stakeholders experience pleasure.

core values of rural capital: create health, achieve employees, strive to surpass and give back to society.

rural capital quality concept: good wine is grown;

a barrel of wine, a grape and a bottle of wine per acre;

the product quality is no small matter, and the qualified rate of the ex-factory product quality is 1%.

Major Events in Rural Cities

In January, 212

, it passed the review of "Leading Enterprises in Agricultural Industrialization" in the autonomous region for the third time.

in June, it was awarded the "Most Potential Winery Award" by China Wine Review.

in June, Dongni, Xiang Du 'an, and lafitte, Xiang Du, won the favorite wine brands in Shaanxi wine list, and Xiangdu Collection won the 211-212 Shaanxi real estate business reception wine.

in August, the brand "Xiangdu" won the "saussurea involucrata Gold Award" in the first brand festival in Xinjiang.

in August, it won the "Golden Spectrum Award" of China wine industry in the 6th China Brand Festival.

？ In May, at the Guangdong International Liquor Trade Fair, Dongni in Du 'an, Ayini in Xiang 'an and the Collection in Xiang 'du won the honor of "two gold and one silver" respectively.

in September, xiangdu dry red series won the gold medal in the 1th China international agricultural products fair.

In September, Zou Jiyun, the chief winemaker of Xiangdu, was awarded the fruit dew and wine judge of the National Wine Quality Committee.

in September, Xiangdu Liquor Industry became the A-level designated supplier of the second China-Asia-Europe Expo.

in October, xiangdu series products won the gold medal of high-quality products in Shanghai exhibition of famous and famous products and deep-processed agricultural products in Xinjiang.

in November, at the 1th China annual food safety conference jointly sponsored by the Ministry of industry and information technology, the Ministry of agriculture, the State Administration for Industry and Commerce, the General Administration of Quality Supervision, Inspection and Quarantine, the State Food and Drug Administration, and the China Food Industry Association, Xiangdu Liquor won the title of "Top Ten Enterprises in China Food Safety" and "Advanced Unit in China Food Industry Chain Safety Management". Li Ruiqin, the chairman of the company, was awarded the "Top Ten People in National Food Safety" and Zou Jiyun, the general manager, was awarded the "Advanced Individual in China Food Safety Industry Chain Management".

in November, xiangdu pink wine won the "golden rose" award in the national pink challenge.

in November, xiangdu sweet red won the third prize of special wine in the five-color coastal new wine festival.

In March, 211,

Xiangdu Liquor Industry was awarded the "3A-level standardized good behavior certificate" by the Quality and Technical Supervision Bureau of Xinjiang Uygur Autonomous Region;

in April, the first purely managed wine fund product in China-"SDIC Trust Wine Fund" was established, which was based on the wine products of the township capital, Ayini, and realized the first integration of domestic trust brands and high-end wine brands. The township capital, Ajini, auctioned a single item of 22, yuan.

in March, "xiangdu" won the "best brand award" of the liquor circulation association of the autonomous region.

From April to October, I participated in the Xi 'an World Horticultural Exposition, becoming the only featured product of "Harmonious Xinjiang Garden".

in may, xiangdu series products won the gold medal in the 5th China international organic food Expo.

In May, Dongni Xiang Du 'an was awarded the gold medal in the 5th China International Organic Food Expo and Biofach China211.

In August, China Wine Festival and the first wine party in Yanqi County were held in Xiangdu Wine Castle.

in August, the second "* * * wins in the rural capital" was held in the rural capital wine castle, with more than 18 participants.

In August, Xiang Du 'an Tony won the silver prize in China International Light Industry Boutique Exhibition;

In September, Xiangdu Liquor Industry was identified as the chief strategic partner of the first Asia-Europe Expo in China.

in September, the series products of Xiangdu won the title of "Famous and Featured Products in Xinjiang" in the activity of "A Good Place in Xinjiang-The First Selection of Xinjiang Features".

in October, xiangdu series products won the "product gold medal" in the second Xinjiang agricultural products Beijing fair.

in November, "xiangdu" was recognized as a well-known trademark in China by the state administration for industry and commerce.

in November, xiangdu series products won the gold medal in the p>11 Shanghai exhibition of famous, special and deeply processed agricultural products in Xinjiang.