How to improve the performance of bakery shops and how to market bakery shops

The rapid development of the baking industry in recent years has led to the opening of bakery shops in the streets and alleys of the city. But how do you stand out among so many bakery shops? In addition to the advantages of the product itself, publicity is also very important. Many small bakery shops have many problems in publicity and promotion. Let’s take a look at whether bakery shops have the following problems:

1. Advertising investment is generally low.

2. Single promotion channel. They use local newspapers, especially evening newspapers, and occasionally use radio, and a few bakeries put up a few light box advertisements in front of their own stores.

3. The frequency of publicity is low. Some cake shops only focus on decoration, promotion or distributing leaflets when they are open, while other times they are mainly busy with business.

4. The industries promoted are narrow.

5. There is no well-known publicity brand.

In view of the characteristics of the current problem, the Baking Library platform suggests that bakery shops can adopt the following improvement methods:

1. Improve the brand image design.

2. Enhance brand awareness and conceptually establish the importance of brand promotion. Brand promotion is not only important for large companies, but also for small bakeries, and it can also have a good profit-boosting effect.

3. Increase investment in publicity, make appropriate use of newspapers, radio and television outdoor media or print and distribute some promotional materials to deliver some promotional information, product information, and special service information in a timely manner, especially during the peak sales season. When it comes, it should be done so to broadly attract consumers.

4. Bakery shops often carry out promotional activities to attract new customers. For example, holiday discounts, price reductions, daily specials, and gifts during festivals such as Valentine's Day and Children's Day.

5. Improve and strengthen services. In addition to those located in downtown areas, the service targets of some bakery shops are obviously regional. They should focus on improving services, strengthening relationships with the local community and surrounding units, and attracting repeat customers as a means of promotion. .