Alibaba's values

1. Customers come first: customers are parents.

2. Teamwork: * * * enjoys the burden of * * *, and ordinary people do extraordinary things.

3. Embrace change: welcome change and be brave in innovation.

4. Honesty: Honesty and uprightness, and openness in words and deeds.

in its business relations with customers, business partners, shareholders and other related parties, Alibaba group is committed to following the highest standards of business conduct. Ali requires employees to embody the values of honesty when doing business with external partners, and will never tolerate any immoral or illegal behavior.

5. Passion: be optimistic and never give up.

6. Dedication: professional persistence and Excellence.

The six values of Alibaba Group play an important role in Ali's business operation, talent recruitment, employee assessment and employee remuneration.

Extended information:

Alibaba Group's culture:

Alibaba Group's culture is related to safeguarding the interests of small businesses. All participants in Ali's digital economy, including consumers, merchants, third-party service providers and others, have the opportunity to grow or benefit. Ali's business success and rapid growth depend on Ali's respect for entrepreneurship and innovation, and his consistent concern and satisfaction of customers' needs.

Ali believes that no matter at what stage the company grows, strong * * * common values can enable us to maintain a consistent corporate culture and the cohesion of Ali's company.

Ali aims to build future commercial infrastructure. Ali's vision is to let customers meet, work and live in Alibaba and continue to develop for at least 12 years.

Alibaba's mission is to "make the world free from hard business". Ali's founder founded the company to support the development of small businesses. Ali believes that the Internet can create a level playing field for small businesses to expand their business through innovation and technology, and participate in domestic and international market competition more effectively.

Alibaba group-culture and values