What idea does the design of the emblem and mascot of Shenzhen Universiade embody?

The emblem of Shenzhen Universiade "Happy U" consists of colored dots of various sizes. As one of the elements of the logo, each dot has no fixed meaning and is a completely open symbol. The whole emblem is based on red, green, yellow, blue and black, and five colored dots are combined into a "U" shape, and the colorful dots are arranged freely in the U shape. The black English word "Universiade" stands for the English name of the Universiade. On behalf of the host city of Shenzhen, the holding time is 20 1 1 year. Five stars are the symbol of FISU.

According to relevant personnel, dots can be freely enlarged, reduced, gathered or evolved into different things and various figurative figures, so they are all-encompassing and profound, which well explains the purpose of the Universiade and embodies the characteristics of the Universiade as a carnival for college students all over the world.

"U" stands for many meanings and can be interpreted as literal symbols, such as university location, you, union, universe and so on. It can also represent Shenzhen's bays, such as Dapeng Bay, and Dapeng Bay, which represents the gathering of college students of different colors on five continents. The U-shaped semi-ring and cup can be accommodated and opened. In literary and artistic creation, "U" can be the title of six paragraphs: Happy U, Open U, Inclusive U, Youth U, World U and Future U.

The mascot of the Universiade "UU" is a smiling face evolved from the emblem of Shenzhen 201KLOC-0/World Universiade "Happy U". It has the shape of the initial letter "U" of the Universiade, breaking the tradition of using numbers or animal and plant images as mascots in major sports events. This design stands out from more than 2000 works. "UU" is endowed with rich and lovely facial expressions: joy, sweetness and playfulness. This image design shows the energetic and positive characteristics of young people, expresses the expectation of the host city Shenzhen for the Universiade, and emphasizes the role of the Universiade as a stage for young athletes with different racial, ethnic and religious backgrounds to compete and show their best performance.