"Running towards the Campus" —— Design of Campus Short Video Products

A short video community dedicated to college students' campus life.

Record the year when you and I hurried ~

"Hurry Campus" is a short video community product suitable for college students to share campus life, understand campus activities and make friends on campus.

? Associate college students, college students, student associations.

? (1) Prospective college students who are about to enter the university campus want to know the university environment and campus life more intuitively, but the traditional graphic introduction is not vivid enough;

? (2) College students hope to record their anecdotes on campus with short videos and share them with their classmates immediately;

? (3) A college student hopes that his talents will be appreciated by more students at school through short videos, and he also hopes to make like-minded friends;

? (4) When students organize and promote an activity, they can learn about the latest activities on campus more conveniently by releasing short videos; During the activity, students inside and outside the venue can get the wonderful content of the activity by shooting and publishing short videos;

? (5) A college student is tired of the uneven content in the existing mainstream short videos and hopes to find a short video community with many peers;

……

Scene 1: Xiaozhe, male, 18 years old, has just finished the college entrance examination. After the results come out, he is struggling to apply for which university. By chance, I was planted with the "Hurry Campus" app. After I went in, I found that there were many short videos about campus life in various universities, including those I struggled with. After using it for a period of time, Xiaozhe watched several related short videos and found that he liked the campus environment of X University very much, and he also longed for the student activities of X University, so he reported X University as his first choice.

Scene 2: Xiaoyu, female, 20 years old, a student at Y University, likes singing and dancing. Generally speaking, she only has the opportunity to show her talents at club activities or school parties. After learning about the "Hurry Campus" app, I immediately registered an account, and later released several short video works, which received a lot of attention and became famous in the school. In addition, Xiao Yu met Phillips, who also likes singing and dancing, in "Hurry Campus".

Scene 3: Cheng Xiao, male, 2 1 year-old, director of the propaganda department of Z University Student Union, is preparing for the publicity work of the campus orientation party recently. In order to warm up the activity, Cheng Xiao took a few rehearsal tidbits and posted them on the "Hurry Campus" in the name of Z University Student Union, and then successfully attracted a large wave of students' attention.

? As shown in the product structure frame of figure 1, the "Hurry Campus" app consists of five sections: new things, attention, shooting, news and me.

? The "What's New" section includes three sub-pages and a search symbol. Figure 2-(a), Figure 2-(b) and Figure 2-(c) show the interfaces of the sub-pages "Recommendation", "Topic" and "Campus" respectively.

4. 1. 1 "Recommended"

The sub-page "Recommended" includes short videos of banners and waterfalls. The ranking of waterfall short videos follows a comprehensive evaluation system. Usually, the top ranked short videos are the most popular ones in the community recently.

4. 1.2 "topic"

? The sub-page "Theme" includes a banner and several short video groups. The ranking of short video groups follows the comprehensive evaluation system, and usually the top ranking is the recent hot topics in the community or related activities initiated by the government; Each short video group contains short videos with the same label (the label is "# ..." on the short video document).

4. 1.3 "On campus"

Sub-page "On campus" is a short video released by users on campus after school certification, and the short videos are arranged in reverse chronological order.

4. 1.4? Search symbol

? Clicking "Search Symbol" will pop up a hidden input box, and you can find the corresponding short video by typing words in the input box (sorted by relevance, with the highest relevance ranking).

? The "attention" section includes two sub-sections: "recommended attention" and "attention to character dynamics". As shown in Figure 3, in the "Recommendation Concern" sub-column, the recommendation algorithm recommends users in the app that they may be interested in according to their recent usage; In the sub-column of "Focus on People's Dynamics", all short video dynamics of people concerned by users are displayed.

The "Shooting" section calls the camera function of the mobile phone. In the shooting interface, you can choose functions such as "Flip", "Fast and Slow", "Filter", "Beautify", "Countdown", "Props" and "Music", or you can upload local videos directly.

? The message part includes four functions: viewing comments, @, likes and private messages. As shown in Figure 4, it is a schematic interface diagram of the "message" part.

? The "I" part consists of personal information, attention, friends, trends and praise, as shown in Figure 5. Among them, the "personal information" sub-section includes sub-functions such as avatar, nickname, gender, school certification, and personalized signature. The sub-column "Dynamic" includes short videos released by current users (arranged in reverse chronological order); The "Like" sub-column contains the works praised by the current user (in reverse chronological order).

The existing short video communities are mature, such as "Tik Tok" and "A auto Faster", which occupy most of the horizontal market and are deeply rooted. "Hurry Campus" is positioned as a short video community focusing on college students' campus life. There is much to be done to break through this vertical field. From the perspective of target users, college students generally have high academic qualifications, can quickly accept new things, are good at expressing and love life, and are high-frequency users of short video apps; For users, they can share campus life, learn about campus activities and make friends on campus. By "rushing to the campus", the app can meet the needs of users in these areas.