What brand is IPIC?

IPIC skin care group was founded by Ms. Apple in Beijing on 20 10, which is a rapidly developing international cosmetics company.

IPIC

Ms. apple, the founder of the company, was inspired by water and clouds, the shape of water and the shape of clouds.

In addition, we take the most primitive sense of touch as our responsibility, create skin care products that are closest to people, abandon some chemicals that are cumbersome to the skin on the market, and extract the most suitable ones from the purest and most precious water in nature.

Element () is used for skin development of various functional products, ipic unique star product IPIC mask.

We have applied for a national patent, which was well received by well-known companies at home and abroad as soon as it went public. In addition, IPIC will continue to actively develop and improve personal care-related products to provide more novel and considerate products, so stay tuned.

Brand concept

Love the water worships water.

Because we can't live without it.

Because it is the source of life, water is in the heart. Water is soft, but it has the power to wear away stones.

The magical beauty of the cloud lies in its infinite and unpredictable form.

The truth of the cloud lies in its real existence, even if it is not at your fingertips, it can be appreciated.

Water transport space is inspired by it.

We are gentle and considerate to our customers.

Brand positioning:

target customer

Ipic high-end line 25-=

Attribute: Petty bourgeois hedonistic yuppies are different.

Hobbies: coffee/wine/jazz/in the mood for love/classic nostalgia/simplicity/organic food/apples/skiing /MBA.

Ipic, lend me ten minutes to give you a finely crafted and gentle world.

Ipic+ low-end line

Age group 15-25

(The younger the new human, the heavier the Hari complex. Hari does not advocate Japanese products, but advocates Japanese attitude towards life, or Japanese temperament. Consumers sometimes don't even realize that they are close to Japanese temperament, while South Korea is close to Japanese style, but it is more mature. )

Attribute: self-confidence/freedom/nature/narcissism/enjoying high technology/enjoying life/being responsible for yourself instead of others/

Hobbies: Coke/Weibo/fast food/online games.

Ipic+ main slogan: Ipic+ give more water to your face.

Ipic and ipic are together, baby, your cute little face

Ipic+ refused to return my youthful and beautiful princess face.

Ipic+ ipic Dai, you found the right man! ! !

Weibo tells stories, brainwashes everyone and gets the fastest consultation.

Ipico/Piccitto/Ipichimoco/Ipichivo

the same

At the same time, we also found a thorny problem, that is, foreign information is getting worse and worse, and high technology is gradually and deeply intervening in people's lives [including the Internet].

It has a great influence on the lifestyle and ideology of these young women: their lifestyle is always in a state of change, and this year's fashionable lifestyle and outlook on life may have been updated by themselves next year.

Children don't mind what they experience, and they don't want to be persistent and entangled at the same time. Adapting to the environment and pleasing themselves is a criterion of their life. This is a group of young people with strong acceptability and plasticity.

For a new brand, this will be a good thing, because they will be more easily persuaded to change their buying habits; However, it will be detrimental to the continuous maintenance of the brand, because the core of the brand cannot change rapidly, and it will not accumulate a lot of advertising expenses.

Brand photo:

The appearance is casual, mellow and calm; Combining the fashion and sexy in the bones, the appearance is simple, but the inner temperament is mature; Feminine and independent; She is changing, but she is always at the forefront of fashion thinking, brave in trying and fickle.

When touching, put your hands around your face, use the warmth of your hands to guide the essence into the facial skin, and touch the acupoints of your skin to better guide the essence out of the acupoints.

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Between wearing and taking off, you can replenish water infinitely.