How to write a slogan?

Due to restrictions on specific occasions, means of expression, and the level of information recipients, slogans cannot use longer sentences. Short sentences, fewer words, and accurate expressions are the basic requirements for concise slogan language. It is usually written on paper, on the wall, or on cloth. In order to be eye-catching, the font size is generally larger. Considering the visibility of people, the number of words should not be too many. If a slogan has too many words, it will be difficult to read. Ten words or even hundreds of words are too troublesome for writers and difficult for readers to read. For example, "Better to wait for ten minutes than to rush for one second" is just eight words, which clearly tells people to obey the traffic rules. If in the exam, When testing the proposed slogan, there will definitely be a word count requirement; if the test question does not have a clear requirement for the word count, candidates should pay attention to the number of words in the proposed slogan. 2. The content must be positive.\x0dThe purpose of posting slogans is to create an atmosphere , create momentum, publicize and inspire the masses, and mobilize everyone's participation. Therefore, any approach contrary to this is in vain. When writing slogans, to achieve this, you must keep the audience of the slogan in mind, Use language according to the purpose of expression. It is worth emphasizing that the content of the slogan must be positive and healthy. It must be cordial, friendly, and popular with most audiences. It must also be fresh, lively, lively, and literary, which can indeed create an atmosphere and boost morale. Function. For example, "You help me help the government to help, cooperative medical care protects health" to promote cooperative medical care, "Cooperative medical care has entered thousands of households, farmers need it for health"; to promote the economic census to "understand yesterday, grasp today, create tomorrow" and "take inventory of the past" , seize the present, guide the future, "seek truth and seek development, benefit the country and the people, benefit the future", etc., the content is positive, healthy, and inspiring. 3. The language should be popular.\x0dSince the slogan is very practical, it must be considered Considering the cultural level, ideological status, life experience and even identity and status of different readers, the proposed slogan should take care of the general level of readers as much as possible, without considering the higher level of readers. In this way, in terms of words, In terms of selection, it is necessary to make it easy to understand, clear and accurate, touching, lively, and at the same time avoid gorgeous vocabulary, especially polysemy words, because different understandings of polysemy words (including phrases) can lead to language ambiguity. It is worth noting that, After all, the slogan is to create an atmosphere and mobilize the enthusiasm of the participants. Therefore, the language should be as vivid and literary as possible, which really makes people feel refreshed and pleasing to the eye, at least to make people enjoy hearing and seeing it, and avoid being rigid and outdated. Such as publicity environment The protection of "maintaining environmental sanitation and building a beautiful home" and "beautifying the environment is beautifying our souls";\x0d is easy to understand and clear and accurate, telling everyone to protect the city's environmental sanitation. 4. The sentence structure must be neat .\x0dThe recipients of slogans are generally clear, so in terms of sentence structure, simple single sentences without subjects are generally used, mostly with verb-object structures, and complex subject-predicate sentences are rarely used. The sentence structure of slogans is generally relatively neat. , even longer sentences are mostly complete sentences with fewer words and simpler structures, such as sentences of contrast, duality and simple parallel sentences. 5. The rhetoric should be clear.\x0dThe audience of the slogan is generally It is very clear in advance that the slogan should consider the popularity of the audience, that is, it should be accepted by the majority of the audience as much as possible. Then, relatively uncommon rhetorical techniques should not be used, such as synesthesia, imitation, metonymy, etc. At the same time, The content of slogans must be true and should not be exaggerated. Therefore, rhetorical techniques such as exaggeration, questions, and rhetorical questions are generally not allowed in slogans. However, rhetorical techniques such as similes, metaphors, comparisons, parallels, parallels, and repetitions that are popular with the public can be used. If used well, it can also achieve a better expression effect.\x0dFor example, the slogans of voluntary blood donation "True love flows, blood is connected", "A nation rises in dedication, and life stretches in blood" etc. use antithesis: "Donate The blood you shed is limited, but the love you give is infinite." "Blood is precious, and saving people has a higher quality." "A good person offers a drop of blood, and the sick is relieved of their worries." Through sharp contrasts, people are deeply impressed and enlightened: "But "May people be long-lasting, and the blood pour into the heart" is an adaptation of Su Shi's "May people be long-lasting, thousands of miles away from the beauty of the moon". Such statements are well-known and make people feel warm: "Blood, the source of life, the bridge of friendship" uses metaphors The technique vividly illustrates the function of blood. At the same time, we should also carefully consider the words and polish the words and sentences, and strive to achieve accurate expressions and clear, coherent and appropriate language.