Sponsorship Plan

5 Sponsorship Plans

Time flies, the hard work has come to an end, and we have new work content and new work goals. Should we work hard? Write a planning document. When I picked up the pen, I found that I didn’t know what to write. Below are 5 sponsorship planning books that I compiled. You are welcome to learn from them and refer to them. I hope they will be helpful to you.

Sponsorship plan 5 articles 1

Event arrangements

1. Event name: Jinggangshan University Foreign Languages ??Department XX Year Welcome Party

　2. Event time: The evening of xx, month x, xx (tentative)

3. Activity location: On-campus basketball court (next to the 5th teaching building)

4. Activity type: Large-scale open-air welcome variety show

5. Event management: 1) Organizer: Department of Foreign Languages, Jinggangshan University

2) Supporting unit: Youth League Committee Student Union of Jinggangshan University

3) Sponsoring unit: Ji'an Huanya

4) Organizer: Student Branch of the Youth League of the Department of Foreign Languages

6. Content description: songs, dances, sketches, fashion shows, etc.

7. Target audience: 1) More than 300 freshmen of grade XX in the Department of Foreign Languages ??(organized by the department and must be present to watch)

2) About 400 students from other students in the Department of Foreign Languages ??

3) Others in the college There are about 1,000 students in the department

Activity content

1. Preliminary interactive activity design: Hang a naming banner on the main road in the school

2. On-site event design for the opening ceremony: the host announces the name of the company and expresses his thanks

3. Party on-site event design: Distribute corporate and product promotional materials

4. The activity content is specially designed according to the needs of the sponsors. At the end of the party, a preliminary questionnaire draw and award ceremony will be held.

Sponsorship cooperation conditions

1. Title sponsorship of the opening ceremony evening party (excluding banner fees on main roads) ￥1,200 yuan

　2. Opening Ceremony Naming Model: Wenquxing Night Foreign Language Department XX Large-scale Welcome Party

3. Opening Ceremony Naming Type: Exclusive Naming

Sponsorship Cooperation Reward Conditions

1. Display the naming identity, company name, logo, etc. in the promotional materials produced for the opening ceremony party

　2. The on-site host will broadcast the content of the title sponsor and express his thanks on the spot

3. At the end of the party, a special program will be arranged for the sponsors, including a questionnaire draw and award ceremony.

4. Sponsor corporate figures or other representatives to attend the arrangement and performance site, etc.

1 Planning name (planning theme)

2 Planner’s name (group name, member name)

　3 Year, month and day of planning

　4 Brief description of planning purpose and planning content

　5 Description of planning process

　6 Detailed description of planning content

7 Step descriptions and plans for the implementation of the plan (plans for time, personnel, costs, operations, etc.)

8 Expected and predicted effects of the plan

9 Thoughts on the crux of this planning issue

10 Planning projects, documents, cases, etc. for reference

11 If there are second and third alternatives, list their outlines

12 Points to note and expectations for planning and implementation

When the project content is relatively simple, it is enough to have items 1-6; if for the sake of simplicity of implementation, 7 It would be better to add two items, 8 and 8; if you want to explain in more detail, it is necessary to add 9-12.

5 Sponsorship Planning Letters 2

1. Introduction to the event

1. Purpose of the event: The sports meeting is an annual campus event to enhance students’ sense of community and enrich their extracurricular life. , organized to promote sports, strengthen students' bodies, and improve personal physical fitness.

2. Specific location: xx Polytechnic University West Campus/Headquarters Stadium.

3. Specific time

2. Publicity methods

Different publicity methods are provided according to the different sponsorship amounts of the sponsors.

1. Broadcast publicity: As the focus of the sports meeting, the publicity role of radio is huge. It always broadcasts the various events of the sports meeting to students. Your company's information can be broadcast in the column of the school radio station. , or directly broadcast the thank you to a certain company for providing such-and-such sponsorship for our event today, and broadcast it on a rolling basis. (This external relations department only serves as a bridge between merchants and radio stations)

2. Physical publicity: Athletes and cheerleaders are the main groups that people pay attention to during the sports meeting. During the sports meeting, sponsors can be issued to them Logo hats or clothes to increase publicity.

3. Online publicity: Conduct vigorous publicity on campus websites such as campus network, Hongliu network, and school forums.

4. Banners: Hang promotional slogans in the most eye-catching locations of the school, such as in front of the cafeteria, in front of the teaching building, and on the main streets in front of the dormitory area, so that they are clear at a glance and last for a long time. (The merchants can design their own banners with their own characteristics)

5. Flyers: The merchants can design their own banners and launch their products. The Outreach Department organizes personnel to distribute the materials at different times and locations. Try your best to let every student in our school know about your products.

3. Feasibility Analysis

1. Our Life Institute’s External Relations Department has accumulated a lot of publicity experience in previous campus activities, and has a relatively strong publicity network in the school, which can Achieve good publicity effects in the shortest time. And we have enough human resources to complete publicity activities for you to achieve truly efficient and low-cost publicity.

2. This school has a large number of people, about 30,000 people. The potential market is huge and the spending power is high, so the effectiveness of your publicity is obvious.

3. Sports sponsorship is a form of corporate public relations sponsorship activity. It is a company that sponsors a certain event or activity and launches a series of marketing around the sponsored activities. Various successful sports sponsorships can prove that good sports sponsorships can improve the visibility of corporate brands and corporate images, gain widespread attention and favor from all walks of life, and thus create a favorable environment for survival and development of enterprises.

4. Compared with television, newspapers, and media, campus publicity has the characteristic that it can achieve the best publicity with a small investment.

5. Campus consumption is geographically concentrated and highly targeted, and product brands can easily gain popular support. As a youth group in China, college students have the characteristic of investing more in novel, fashionable and romantic items in consumption. 5 Sponsorship Planning Letters 3

1. Introduction to the event: At the beginning of the semester, Wuyi University will usher in a dance competition. The dance competition is a traditional major project of our art festival. It is organized by the School of Chemistry and Environmental Engineering Organized by the student unions of the College, School of Computer Science and School of Mathematics. As the spokesperson of youth, college students are always full of youthful vitality and full of fanatical passion; therefore, holding a dance competition can enrich the extracurricular life of our Wuyi University students and exercise teamwork and other abilities, while cultivating the youthful atmosphere of Wuyi University. , let more students understand dance, a sport that has many benefits such as fitness and entertainment. In their spare time, they can adjust and relax themselves, so I believe there will be many people participating in it. Registration for this event will start in March, and will Lasts about three months. The dance competition will definitely greatly improve the visibility of the organizer, and at the same time allow the sponsors to achieve the desired publicity effect, so that everyone will get a bumper harvest.

2. Activity theme: For this dance competition, we will use "Dance·Yi" as the theme.

"Wu Yi" is homophonic to "Wu Yi". At the same time, dance, dance, Yi, shining, star-studded, "Yi" is mentioned in the "Kangxi Dictionary": "Shuowen" Shengguang also. "Jian" has bright feathers. ’ symbolizes prominence and specialness.

3. Competition schedule

1. Preliminary schedule:

Players meeting and drawing: May 8

Rehearsal time: The first time on May 11th 8:30-11:00

The second time on May 11th 13:30-16:00

Competition time: May 11th ( Saturday) 19:30-22:30

Competition venue: Lui Che Woo Auditorium

2. Final arrangements:

Players meeting and draw: May 13

Rehearsal time: The first time on May 18, 8:30-11:00

The second time on May 18, 13:30-16:00

Final time: May 18 (Sunday) 19:30-22:00

Final location: Lui Che Woo Auditorium

IV. Market analysis: (Benefits that merchants can derive from it)

(1) Expand the market and enhance visibility

This dance competition will not only enhance the sponsor’s popularity among students, but also Bring excellent publicity effects to sponsoring merchants. For merchants, college students who are about to enter the society are a vast market. In this market, which merchant can get into the eyes of college students first and make powerful publicity, which merchant can occupy this vast market as soon as possible. Our student union carefully planned this event to provide students with a good entertainment and self-expression opportunity, and at the same time, it also provided a broad publicity space for merchants, allowing merchants to get high returns with low investment.

This large market of more than 10,000 people is definitely a group that cannot be ignored! The fierce competition for advertising on campus and one commercial sponsorship after another are enough to prove all this. The market of more than 10,000 teachers and college students, and the immeasurable product radiation ability of college students and teachers are all firm reasons for you to quickly enter the campus and vigorously promote it! ! !

The students of Wuyi University come from all over the world and will be your group’s new potential customers. This will enable your group’s publicity to spread throughout Guangdong and even the whole of China (Wuyi University There are many students from other provinces), which is definitely a market with huge consumption potential. Compared with other publicity media, publicity in colleges and universities is definitely the most cost-effective, and the breadth and intensity of publicity are incomparable.

The Student Union is a very large and absolutely influential group. We will devote as much manpower as possible to comprehensively promote you. Universities are loyal soldiers in an iron-clad camp. If both parties cooperate happily and establish a good long-term cooperative relationship, then the merchant will have a stable customer base and free publicists and salesmen. Convenient application method. Merchants must go through the application process to promote in colleges and universities. The process is cumbersome. However, through the student union, a lot of unnecessary trouble will be avoided, saving time and labor. Surveys show that college students are relatively loyal to products after graduation. This opportunity will open up future markets for your group, attract potential customers and a large number of talents, expand your group's sales, and increase your group's market share. conditions were created.

(2) Improve social influence and deepen corporate image

This activity will also increase your group’s social influence and win your group a reputation for being enthusiastic about the cause of universities. It will definitely It will be well received by the society. I believe this will be a good opportunity for your group to publicize in Wuyi University and an excellent opportunity to establish the group's image and brand in Wuyi University. We will provide your group with the best publicity and services.

600 yuan

Information Angel

200 yuan

School newspaper

400 yuan

Six． Specific cooperation methods:

1. As the sponsor of the Wuyi University Dance Competition:

1. Established a cooperative relationship with this Wuyi University Dance Competition and produced a plan. The sponsors will be included in the promotion of the dance competition, so that the sponsors will be deeply rooted in the hearts of every Yi University student, and the brand image of the sponsors will be promoted to a noble position in the minds of students.

2. We design and produce promotional inkjet paintings and banners with conspicuous trademarks. Banners and spray paintings will be hung on the guardrail in front of the activity center, one of the most visited areas on campus. Most students in the school will pay attention to and understand the information. The brand elements are reflected in all promotional spray paintings and banners in Wuyi University's normal publicity plan to further enhance brand awareness and image.

3. Wuyi University will apply for the right to set up stalls at the Wuyi University Student Activity Center during the dance competition for promotional purposes. (Wuyi University Student Activity Center is a must-go place for Wuyi University students to go to and from school. It has a huge flow of people. It can provide enough attention and a lot of popularity for the publicity of Wuyi University, so that Wuyi University students can fully understand it.)

4 Wuyi University produces DV videos for the preliminary and final teams, and uploads them to Wuyi University’s Weibo (Wuyi University’s official Weibo has thousands of fans of real Wuyi university students, plus a college-affiliated Weibo has a strong influence on the brand publicity, which will greatly improve the brand's publicity effect) and regular websites (video technical support will be provided).

5. After Wuyi University signs a contract with the naming merchant and is confirmed as the title sponsor, it is guaranteed to occupy a dominant position in the merchant's publicity.

6. As the title merchant of the Wuyi University Dance Competition, we will sponsor the Wuyi University Huahuan Student Union to hold a dance competition with 9,000 yuan (some materials can be provided, but the cash must not be less than 7,000 yuan)

p>

7. As the sponsor of the Wuyi University Dance Competition, all publicity methods will be the best for the merchant to ensure the merchant's popularity among students.

2. Sponsor part of the funds for Wuyi University: Sponsor part of the funds for the Wuyi University Huahuan Student Union to hold a dance competition. Choose the way you need to promote it. The price will be converted according to the price requirements of Wuyi University’s publicity methods.

Note: The specific situation can be negotiated by both parties.

Manager Jiang of China Unicom:

Hello!

Thank you for taking your precious time to look at our plan. Recently, the Entrepreneurship Association of Sun Yat-sen University has conducted a series of investigations, analyzes and reflections on the current situation of China Unicom in the student market. It has given full play to the practical and innovative characteristics of our Entrepreneurship Association people and customized a series of campus promotion plans for your company, aiming to Breaking Mobile's near-monopoly position in the campus market will give your company a more favorable position in the student market war. At the same time, it will spread your company's corporate culture, establish your company's brand image, and attract outstanding talents from CUHK to your company.

First of all, as a member of the campus, we can deeply understand the psychology of student consumers. Through interviews and surveys of surrounding classmates, we now summarize the current situation of the campus communications market as follows:

p>

1. China Mobile has an absolute advantage over China Unicom in its share of the student market.

2. Since all the classmates or friends around them are using mobile cards, the original few China Unicom users have gradually switched to the mobile camp.

3. The recent short-number business launched by China Mobile has further consolidated the loyalty and trust of student consumers in mobile communications, which will inevitably lead to the further strengthening of the monopoly of mobile companies in the student market.

4. In order to improve the current situation of the campus market, your company has recently launched a series of group buying promotion activities on campus. In fact, your company’s service, reputation, signal and other aspects are not worse than China Mobile, but Why are we always at a disadvantage in the battle with the mobile student market? Through thinking and analysis of the above-mentioned current situation, from a consumer's perspective, we have made the following summary:

1. Issue free SIM cards to new students

Mobile companies are well aware that Due to students’ consumer psychology, every new student is provided with a free set of cards when they enroll each year, thereby gaining an advantage at the beginning of this battle.

2. Sponsor influential campus activities

Mobile companies attach great importance to promoting their company culture on campus and spend money to sponsor a large number of influential campus activities every year, such as Venus Singer competition, etc. This move can not only attract the attention of student consumers, but also further enhance users' trust in mobile.

3. Open short number service

Mobile companies’ recent short number service attracts consumers with low fees. It not only arouses strong response among first-year students, but also attracts more and more college students. Second-year college students and third-year students also joined this short number group, which further consolidated the mobile company's position in the minds of consumers.

This series of actions not only firmly grasped the existing consumer groups, but also made China Mobile's brand image deeply rooted in the hearts of the people, thus enabling China Mobile to win a great victory in the battle for new students every year. Sponsorship Planning Book 5 Part 5

In this era of rapid development of market economy, competition is becoming increasingly fierce. Various products and brands emerge in endlessly, leaving consumers with no choice but how to make their products stand out. , occupying more market share and becoming a leading enterprise are the issues that every merchant is most concerned about. To this end, businesses have adopted a variety of methods from various aspects, such as improving products, improving corporate image, strengthening publicity, etc. There is no doubt that publicity has become an inevitable choice for every company.

As a large consumer group, contemporary college students have already attracted much attention for their spending power and have become the target customers of many businesses. However, how can we promote our products on campus and be accepted by college students? Many businesses have adopted the form of campus publicity and have achieved good results. The most effective and commonly used method is to sponsor the activities of societies and achieve the purpose of effective publicity through the influence of societies. Northeast Forestry University is now* There are more than 100 societies in **, and Yulin Media is a reputable organization that efficiently engages in media work. We have a professional and efficient publicity team and strive to achieve the best publicity effect.

Yulin Media was founded in XX. It is a new force with youthful vitality. It now has more than 50 members. It is an excellent team that is united and efficient. It has successfully held the unprecedented Singles Day three times. The party attracted great attention from teachers and students of the whole school. In addition, it has held many campus charity activities with good results, contributing to building a harmonious campus and enriching students' extracurricular life. It has been rated as one of the top ten outstanding groups of Northeast Forestry University and has cooperated with the school. The radio station has established a friendly relationship of brotherly alliance. Zeng and colleagues have organized many activities and actively prepared to publish "Window of Donglin".

Yu Lin’s strength is obvious to all, and we are looking forward to your test. If you are worried about how to enter the campus or how to further increase publicity at this time, , Yulin Media is definitely your best choice! We will tailor a completely suitable publicity plan for you based on your needs, and strive to achieve your goals to the maximum extent possible! If you are satisfied with our cooperation, we can also establish a long-term cooperative relationship. Then we will be responsible for all your product promotion activities in Linda, and we will do our best to serve you!

Here, we have designed a series of common publicity plans, hoping to create a satisfactory publicity effect for you! Once we cooperate, we will also design a promotional plan exclusively for you.

Promotion goals

1. Let 80% of college students know your brand.

2. Let 70% of college students know what you do.

3. Let 40 college students know your location and how to get there by bus.

4. Lay a solid foundation for your brand to take root on campus.

Publicity Plan

1. Banner Publicity

Banner publicity is a special way of publicity for colleges and universities. In fact, few organizations can maintain large-scale For a period of time, we will hang banners in the school every day to increase publicity so that college students can understand this event. More importantly, we will conduct effective publicity for merchants and deepen everyone’s understanding of the sponsor. .

Publicity function: One of the most powerful ways of brand promotion, it can reach the level of being known to everyone in a short period of time and make your brand known.

2. Poster publicity

Poster publicity is one of the most common publicity methods at present, and it is also the most easily accepted by the public. During the event, we will be in school every day Post promotional posters to effectively promote the sponsor to increase the sponsor's influence.

3. Leaflet propaganda

Leaflet propaganda has always been an extremely effective way of propaganda. Propagandaists distributing leaflets are not uncommon everywhere. However, due to various reasons, Many places do not support this kind of commercial activities, and schools are one of them. This restricts the leaflet promotion of many merchants. During this event, we will distribute the sponsor's leaflets for you at the designated time at the gathering place. In particular, we can distribute flyers directly to the dormitories so that everyone can better understand the merchants.

IV. Special promotion of the "Window to Donglin" column

1. "Window to Donglin" publicity board: We have set up an exhibition board in the most conspicuous place of the school to Publish our daily information and feed it back to the majority of Donglin people.

2. "Donlin Window" online publicity: We have our own Renren group and Fetion department, covering the entire Donglin campus, to feedback information to Donglin University students as soon as possible. At the same time, she will have her own beautiful figure on the campus BBS and Donglin Forum.

3. "Donlin Window" magazine - "Donlin Window" newspaper: I won't go into details about this, it is our publicity journal.

5. Gift Promotion

Small gifts always represent warm blessings and sincere feelings. The sponsors provide small gifts with corporate logos. We will promote them during the event. The game session is given to the audience as a gift. This popular method allows students to learn about the sponsoring company in a short period of time to achieve publicity purposes. As the gifts are passed on, the sponsor's influence will become greater and greater.

6. Stage background publicity

When we hold some large-scale public welfare activities, we will print your brand name on the stage background to make it very eye-catching and visually The effect has a strong impact on people and makes the audience and passers-by remember your brand deeply. This is the most distinctive and effective form of this promotion.

7. Auxiliary newspaper publicity

We will publish your products as advertisements in various newspapers in the school. With the distribution of newspapers, your products will also be Be known to more people.

8. Broadcast Publicity

Our friendly relationship with the school radio station creates favorable conditions for event promotion. If advertising can be carried out on the radio station, the effect will be great. It will be imagined.

9. Personal exhibition and sales

This is the most convincing way of publicity. Our society will create a direct exhibition and sales platform for you, so that your products can be displayed on-site and attract people. Eyeballs, this is also the most impressive way of publicity.

10. Naming Promotion

That is, we hold a large-scale event and the naming rights are handed over to you. During this period, we will also design some plans for you to keep you engaged from beginning to end. throughout the event.

Publicity function: Push the publicity effect to the extreme, position the brand and increase visibility.

Sponsorship methods

1. You can choose to cooperate only once. The specific publicity plan will be discussed and decided by both parties. The sponsorship fee will also be based on specific matters. Certainly.

2. In the form of long-term agency, that is, we will be responsible for all promotion activities of your products. Not only can you design a plan and we will implement it, but we will also design the activities according to your needs. Promote it.

Note: Specific matters can be discussed in person, and any modifications that need to be made can also be discussed in person.

We hope that you will carefully consider our suggestions and give us your valuable opinions. We hope to cooperate fully with your company. ;