DR diamond rings cost 4,000 yuan and sell for 15,000 yuan. How did DR diamond rings become so popular?

The cost of DR diamond rings is very low, and there is no sense of design. It is completely popular due to marketing. From the beginning, everyone went bankrupt after just one diamond, and later became the only one for the rest of their lives. DR The slogan "Only gift one person in a lifetime" made many people remember them at once.

1. The marketing slogan made DR popular

Every girl envies the love of a lifetime, especially the moment she is tempted, she hopes that the man in front of her will be the one she can entrust to her for the rest of her life. people. Girls are more emotional. They will do something very impulsively. Even if it is not worth it, for them at that moment, it will be impossible not to do it! So it is precisely because of the slogan "Only give it to one person in your life" that DR diamond rings have become so popular. If not for other reasons, it is because every girl yearns for the kind of love that lasts forever.

2. Does private customization make people feel superior?

Each man can only buy DR with his ID card, and after buying it once, he cannot buy it no matter how much money you pay. Second time. This feeling of personal customization has firmly captured the hearts of modern young men and women. Whether it is a video shot by a marketing account such as a ring, or the concept of love that cannot be bought with money, it is all there. To a certain extent, it leads young people to think that DR diamond rings are equivalent to love. People feel that as long as they buy a DR diamond ring, they have gained a love that is completely their own, and they have gained a feeling of being "superior" to others. But this feeling comes from marketing after all. In reality, it doesn’t matter if you think about it again after a few years.

3. Providing "family service"

Another reason why DR is popular is "family service". Their salespeople are like your old friends and do not rush you. You buy, not asking you to buy, but normal friendly communication and getting along with each other, giving you a feeling, as if the DR salesperson understands you very well. When you feel this way, you don’t even want to buy. Sorry.