My friend wants to open a supermarket in the university town. What issues should be considered?

Thanks for inviting me. We happened to open a convenience store in the university town, and then it closed. The key reason is that it is remote and far from the city. After the holiday, most of the students went home, and there was basically no passenger flow. We underestimated the passenger flow and made a serious mistake. It is of little use to ask students about their living expenses and consumption levels in the questionnaire. Only the school allows you to open a convenience store (other formats are too big), and 20 to 300 square meters is enough. Business goods are definitely fast-moving goods, and people's livelihood goods are mostly, so students' living expenses and consumption levels are not the main factors affecting sales. The first factor in opening a store is location (convenience or first factor), how far is your store from the canteen and playground, and whether you can open a store between the student study room, the teaching building and the dormitory. How many dormitory buildings can your store radiate, and whether there are other competitors in the business circle, these factors should be considered emphatically. Then, we should make clear the base of students, the situation of students after the holiday, estimate the number of visitors and know the turnover in advance. Thirdly, I want to talk about the most important commodity structure. Once the location is determined, the most important thing to open a shop is the product structure. Mainly based on goods and services, with characteristics for students. At this time, according to the area of the store and the organization of the supply, it is necessary to determine whether the business focus is to do all or fine, or to do both. Then determine the kind of goods to be operated. I won't list the commodity classification, just find a commodity organization table and choose it yourself. You can also refer to the goods in local large supermarkets for selection, and pay attention to the structural nature of the selected goods. The principle is to proceed from the needs of consumers and always put demand first. I want to add something else. How conditions permit, it is best to check out at both ends of the store, one is the entrance and the other is the exit. Naturally form a forced line. If not, it is best to install bright and colorful lights in the innermost position facing the door or the main passage, and choose some high-end and beautiful products to place there to attract customers to the innermost part of the store. This is the first magnetic point, which should be based on design. The display of goods should be carried out according to the principle of display (such as adjacent display of related categories), and pay attention to observing the shopping habits of customers and adjust the display regularly. At both ends of the shelf are the second magnetic points, and the cashier is the third magnetic point, where promotional items or high-margin goods are placed. Usually do marketing activities. You are definitely not the only convenience store in the school. Must have its own characteristics. If you can sell ice porridge, it is certainly better to have a printing and copying service. But more importantly, it embodies your unique services and goods. You can buy some imported food. Although the prices of these things are slightly higher, college students are their main consumer groups. Ask suppliers for resources to promote sales, and the products to be promoted will always be seasonal products and the products with the largest sales volume (such as instant noodles, sausages and mineral water). ). Seize the promotion opportunity of holiday commodities. POP slogans should be well done, and publicity is also very important. There is also a good relationship with the leaders to ensure the smooth opening and normal operation of the store. Place the camera to prevent theft.