Snickers is skirting around the Taiwan issue. How should such businesses be punished to serve as a warning to others?

Introduction: Because the current logistics industry is very broad, many foreign products also have very high sales in China. Snickers itself is widely promoted in China, so many people are deeply impressed by this brand. But Snickers' promotional slogan treats Taiwan as an independent place. This caused dissatisfaction among customers and many netizens. There are many similar brands like this, and they need to be made aware of their mistakes. The editor below will give you a brief introduction so that readers can have an understanding in advance.

First of all, any product needs to take a stand on major issues. Such ambiguous or objectionable attitudes cannot let customers see their sincerity, so netizens should boycott. Because these products are not irreplaceable, people cannot forget their responsibilities just because of their cravings. And if these brands cannot show respect for the property of our people, there is no need to exist at all. And the Chinese people should stand up straight and resolutely oppose it. During this period, you can also develop your own domestic brands, and do not let these shaky foreign products appear in people's eyes. This will also allow foreign brands to realize the importance of Chinese people’s purchasing power.

Secondly, many foreign brands have official accounts in China, so when these accounts publish some promotional remarks, they must be reviewed more carefully. This kind of skirting around can be avoided, but in order to earn popularity, they have no bottom line at all. This is why netizens are so disgusted. Even if they publicly apologize, such an approach has already caused an extremely negative impact and will also cause a lot of damage to their sales. This is a very unjust behavior. Therefore, some social accounts must be strictly monitored, and words that damage friendship cannot be published at will. As long as people stop buying the product, their sales will drop significantly, and apologies will naturally follow.

In addition, there must be certain penalties for such brands. The reason why many merchants don't take it seriously is that some Chinese people will still pay for the product after the heat of the incident has passed. This also makes many foreign brands look down upon. Therefore, Chinese people should correct their attitude and have their own backbone. You cannot boycott it in a short period of time and then turn around and buy in large quantities, otherwise it will not have much effect and will make other brands look down upon. Because the purchasing volume of Chinese people is very large, this is also the reason why many brands are willing to cooperate with Chinese people. Only when people truly stop buying, will they feel afraid and naturally not say unmentionable words casually.