What did Jiajia Foods say at the 2023 dealer conference?

At the conference, Yang Zijiang, general manager of the sales company, put forward seven new arguments:

First of all, Gajia is not only a condiment brand, but also a leading brand in the next ten years. Lifestyle brand.

Secondly, the biggest task facing users in the future is not only sales, but also communication and interaction.

Third, lay out new e-commerce and pay attention to new consumption. It is not limited to the expansion of business models, but pays more attention to the same frequency as Jiajia and Times, creating more opportunities for communication and interaction.

Fourthly, as a high-quality food company recognized by the market, Jiajia will strive to take the lead in becoming a high-quality content company loved by users in the industry. In addition to focusing on the production of physical products, we must also produce Jiajia's spiritual products, output high-quality spiritual core content, and convey the connotation that everyone is a gourmet. Fifth, advocate and improve the concept of "food education" and sincerely hope that the next generation of people will also pay attention to diet and realize its value.

Sixth, increase the research and development of zero-added products and pursue user peace of mind in terms of branding. The strategic significance of zero-added and reduced-salt products lies in the fact that Jiajia is committed to creating a delicious lifestyle concept on the basis of safeguarding people's health.

Finally, win the young market. Brand rejuvenation is the easiest way to approach and win over young people today. Gaga will continue to provide beautiful surprise moments, lead young people's social preferences, create beautiful memories for young people, and become their social hot spot. The new marketing strategy explained by Yang Zijiang conveyed the signal of Jiajia Food's transformation and upgrading to all walks of life: "'Zero' not only represents the launch of zero-added series products, but also represents Jiajia Food's seizing the opportunity of the times and re-opening the market with new business ideas. Determination to open up the market."