Sponsorship plan format

Format of sponsorship plan

1. Name of the plan

Write the name of the plan as specifically as possible, such as "×year×month××university× ×Activity Planning Book", place it in the center of the page. Of course, you can write the main title and then write this as a subtitle below.

2. Activity background:

This part of the content should be selected from the following items according to the characteristics of the plan; the specific items include: basic situation introduction, main implementation targets, recent projects Situation, organizational department, reasons for carrying out activities, social impact, and related purpose motivations. Secondly, the environmental characteristics of the problem should be explained, mainly considering the inherent strengths, weaknesses, opportunities, threats and other factors of the environment, and making a comprehensive analysis (SWOT analysis) of it, focusing on the various factors of the environmental analysis, and analyzing the past Describe the current situation in detail and make plans based on predictions of the situation. If the environment is unclear, it should be supplemented by analysis through investigation and research.

3. Purpose, meaning and goals of the activity:

The purpose and meaning of the activity should be clearly expressed in concise and clear language; when stating the key points of the activity, the core components of the activity should be stated Or the uniqueness of the plan and the resulting significance (economic benefits, social benefits, media effects, etc.) should be clearly written. The activity goals must be specific and need to meet importance, feasibility, and timeliness

IV. Resource needs:

List the required human resources and material resources, including the places where they will be used , such as classrooms or using activity centers are listed in detail. It can be divided into existing resources and required resources.

5. Activity development:

As the main text of the plan, the expression should be concise and clear to make it easy for people to understand, but the expression should be detailed and write down every point that can be imagined. Nothing is missing. In this part, it is not limited to textual expressions, but can also include statistical charts, etc.; the planned work items should be arranged in chronological order, and drawing an implementation schedule will help with plan verification. The organizational configuration of personnel, activity objects, corresponding responsibilities, time and place should also be explained in this section, and the emergency response procedures implemented should also be considered in this section.

Some reference aspects can be provided here: venue layout, reception room, guest seating, sponsorship methods, contract agreements, media support, campus publicity, advertising production, hosting, leadership speeches, emcee, venue services, electronic background , lighting, sound, camera, information contact, technical support, order maintenance, clothing, command center, on-site atmosphere adjustment, pick-up and drop-off vehicles, post-event clean-up personnel, group photos, catering, follow-up contact, etc. Please adjust it according to the actual situation.

6. Budget:

After specific and careful calculations are made based on the actual situation, the various expenses of the activities are listed in a clear and concise form.

7. Issues and details that should be paid attention to during the activities:

Changes in the internal and external environment will inevitably bring some uncertainties to the implementation of the plan. Therefore, when the environment Whether there are contingency measures when changes occur, what is the probability of loss, how much loss will be caused, emergency measures, etc. should also be explained in the plan.

8. Activity leaders and main participants:

Indicate the organizer, participant names, guests, and units (if it is a group planning, the group name and person in charge should be indicated) .

Note:

1. This planning book provides basic reference aspects. Small planning books can be filled in directly; large planning books can be designed by themselves without sticking to tables, and strive to be detailed in content and pages. Beautiful;

2. The cover page can be specially made for the planning book, striving to be simple and dignified; the planning book can be packaged, such as using a designed logo as the header, with pictures and texts, etc.;

3. If there are attachments, they can be attached to the back of the planning book, or they can be bound separately;

4. The planning book needs to be bound from the long side of the paper;

5. A large planning book, There can be several sub-plans.

Pulling out a sponsorship plan (1)

In order to enrich campus cultural life, activate the school learning atmosphere, promote the spiritual civilization of the campus, and strengthen the construction of our school’s campus culture; the xxx Vocational School Student Union On May 11, 2018, a school-wide May 4th literary performance will be organized; this is the second time that our school’s student union has organized such a campus event on its own, in order to allow sponsors to feel the feasibility of sponsoring this event. , have a deeper understanding; now we will make this sponsorship feasibility report for the sponsors:

1. Feasibility analysis:

1. This May 4th literary performance evening event, It has received strong support from school leaders and relevant departments of the school. Its large scale and large number of participants have made it very popular among students and will definitely cause a sensation in the whole school;

2. The current students of our school have reached With more than 1,800 people, the traffic flow is large, and the effectiveness of publicity for sponsors is more obvious;

3. This event is open to the public, and residents near the school and parents and friends of the students can also come to watch, so They also become potential customers for sponsors.

2. Sponsored items:

1. Open-air stage, red carpet;

2. Stage background spray painting, sound and lighting equipment;

3. Work ID of the event program team;

4. Others.

3. Publicity methods:

1. Exclusive sponsorship: All costs for this event are funded by sponsors;

2. Background spray painting: as The background behind the appearance of the main actors on the day of the event, ( ) (the background content is the theme of the event and the relevant publicity of the organizer, sponsoring unit, etc. - the name of the sponsor); if the sponsor has other good publicity ideas, it can be discussed ;

3. Line promotion: Sponsors will be reflected in the host’s speech and leader’s speech at this party;

4. On-site acknowledgment: During the opening and closing ceremonies, the host When speaking, I will especially thank the sponsors for their sponsorship and congratulate me on the success of this event!

5. When publicizing and announcing the event, the relevant content of this event can be made into posters, which can be distributed to each class for posting when the class leader meeting is held; sponsors can make "shopping coupons" and "shopping discounts" Cards", etc., play the role of promoting sponsors;

7. Sponsors can give speeches at the event to further expand their publicity cooperation.

IV. Publicity effect:

1. Posters and flyers will indicate "This event is sponsored by xxx store", and the back of the flyer can have a brief introduction of the sponsor (sponsored by the sponsor) Provided);

2. This event can also help sponsors distribute flyers in the school;

3. The sponsors are marked on the background spray painting;

4. Sponsor: xxx County Secondary Vocational and Technical School Student Union

5. Sponsor: To be determined

6. Time: May 11, **

7. Location: Track and Field Stadium of xxx County Secondary Vocational and Technical School

Sponsorship plan (2)

1. Customer name:

2. Undertaken by ：Jiangxi University of Finance and Economics School of Modern Economics and Management Student Union

3. Time: November 1st to November 30th, 20**

4. Location: Jiaoqiao Park, Jiangxi University of Finance and Economics South Campus

5. Activity goals:

On the one hand, we would like to thank the majority of PHS users in the school and strengthen contact; on the other hand, we will expand our influence and attract more students to become PHS users.

6. Overview of activity content:

Your company carries out PHS promotional activities in our college. Our college hopes to cooperate with your company to carry out this promotional activity. On the one hand, it will attract more students among students. Expand influence and publicize well; on the other hand, you can explain the nature and goals through introduction, so that students can easily understand the company's business and preferential projects, join it, and become PHS customers. We will also set up personnel to help your company promote the new business ( The company needs to send 1 to 3 salesmen to supervise) In addition, we will also invite the hospital band and members of the art department to perform.

7. Specific contents of promotional activities:

(1) Pre-promotion publicity:

1. Media publicity:

(1 ) From November 8th to November 14th, the school TV station will conduct rolling subtitle promotions every day of the week. The specific image of your company and specific activities carried out will be directly introduced into the hearts of students through the TVs in each dormitory.

(2) From November 12th to November 14th, the school radio station will broadcast publicity and increase publicity.

2. Outdoor promotion:

(1) Place three banners on campus to help your company do slogan advertising (the banners are provided by your company)

(2) Strongly promote your company’s name, logo and slogans for activities carried out in a prominent location on campus.

(3) On the day of the event, assign twelve to fifteen student members to help your company distribute flyers, etc.

(2) Promotional content on the day:

(1) Promotional time: November 13th or 14th

(2) Provide corresponding promotional venues and Audio equipment

(3) Arrangement of promotional activities provided by our hospital: The main promotion time is from 9:00 to 11:00 on the same day. Our hospital will provide the hospital band, etiquette ladies, members of the literary and art department, etc. Live performances (the performances will be mainly songs and will be supplemented by corresponding dances), expand the influence of publicity, and provide a host to host the event (including opening remarks, company introduction and product introduction, as well as PHS business discounts Policies and arrangements for cultural programs), and our institute recommends holding on-site lottery activities during this period (the specific plan can be discussed again, which is mainly decided by your company, including gifts, etc.).

(4) Make a small publicity on site from 11:00 to 17:30, and send people (2 to 3 people) to assist your company’s salesmen in their work.

8. Public goals:

1 student (there are more than 10,000 college students in the main campus, 3,500 students in the School of Modern Economics and Management, and more than 2,500 students in the south campus today).

2 School staff and school leaders

9. Analysis of activity effects:

Expand publicity through TV stations, radio stations, posters, banners, etc., so that Increase the public's goodwill and trust in your company, and increase the atmosphere of promotional activities through live performances. This will help increase the volume of promotions, expand the influence of publicity, and allow the public to have a better understanding of your company and your company's products. This greatly increases your company's competitiveness in schools and establishes a corporate image. At the same time, when the PHS market is about to develop further (China Netcom and China Mobile signed an agreement in **, PHS will realize the mutual sending of text messages nationwide from now on. Most people believe that this will stimulate the development of PHS. At the same time, PHS manufacturers have launched various high-end products, such as the emergence of color-screen PHS mobile phones, which will largely satisfy our college students' pursuit of fashion and brands. At the same time, PHS has a lot of room for choice in terms of price. In this way It can also satisfy consumers who need mid- to low-end products), and publicity will be more conducive to gaining the initiative and enhancing the competitiveness of products in the same industry.

10. The budget for the entire event is: 1,700 yuan

1. Venue fee 200 yuan

2. School TV station fee 200 yuan

　3. School radio promotion fee 100 yuan

4. School band fee 300 yuan

5. Artistic performers and etiquette ladies fee 500 yuan

6 , 200 yuan for student union auxiliary personnel

7. 200 yuan for audio equipment and electricity

Note:

School TV broadcast time:

Afternoon: 5:00---6:30

Evening: 9:00---11:20

Play all day on weekends

School radio Radio broadcast time:

Twice in the afternoon: 4:30-----5:30

Twice in the evening: 9:00-----10:00