How to choose the location of TCM health center

With the spread of Chinese medicine culture, more and more people realize the profoundness of Chinese medicine, and the number of people who use Chinese medicine for health preservation is gradually increasing. At the same time, more and more people have opened TCM health clinics. The location of Chinese medicine museum is an important prerequisite for opening medical light, so how to choose the location of Chinese medicine health museum? Let's take a look at the location knowledge of Bian Xiao TCM Health Center. First, how to choose the location of traditional Chinese medicine health center

(A) Yiguang site selection factors:

Mature community (or business circle), street shops (or second floor), convenient transportation, convenient parking, middle and high-end groups, number of surrounding pharmacies, number of medical institutions, educational institutions, shopping malls and supermarkets, and passenger flow.

(2) Aiguang scale configuration:

According to the surrounding shops and survey information.

(3) The position of Yiguang:

The main pedestrian entrances and exits of the community or the low points where people gather around them to avoid too remote dead ends; In addition, try not to be located at the entrance and exit of the underground parking lot.

The considerations are as follows:

1. Shop type: high-end community shops. Floor requirements: shops on the first floor are the main ones, and attic is the priority. Independent stairs on the second floor facing the street can also be considered.

2. Requirements of surrounding business districts: It is best to locate the store in a concentrated area of large and medium-sized high-end communities, with a radiation area of not less than 5,000 households and about 20,000 people. It has a good cultural atmosphere.

3. Requirements for opening location: According to the particularity of the Chinese medicine museum industry, the opening location does not need an area where people are particularly concentrated, but it must have a relatively quiet environment, an independent and eye-catching exhibition area and convenient parking. On the one hand, it ensures that community residents can find it conveniently and quickly, on the other hand, it can't be near noisy and unsanitary formats such as food stalls and markets. It is recommended to refer to the surrounding banks, schools, kindergartens, beauty clubs or cafes.

4. Facing a relatively quiet environment. The population mobility is large and the brand promotion effect is good. It can save a lot of publicity expenses, achieve a higher number of patients in the shortest time, shorten the time of return on investment and improve the utilization rate of funds.

5. Go back to the residential area. The residential area should be built for 5-8 years as far as possible, because the occupancy rate of such a residential area is above 90%, the population income is high and the education level is high. The old community has poor health awareness and consumption concept, and the occupancy rate of the new community can't reach. They haven't developed the habit of spending in the neighborhood, especially the habit of going to the former hospital for medical treatment.

6. The line of sight in front of the door is very clear. Trees, telephone poles, overpasses and other obstructions are prohibited in front of the Chinese medicine museum. The publicity plaque of the shop must be clear at a glance. On the one hand, it should not be close to noisy and unsanitary formats such as food stalls and markets.

7. The ground at the entrance should not be too high. Many merchants choose a good location, but they don't care that the steps at the door are very high. The high steps at the door give patients a psychological pressure and another reason not to go in. Many patients are not targeted consumption, but have the psychology of going in to have a look and consult when they walk to the door. However, the high steps caused them to leave naturally without entering the door, thus losing many potential patients.

8. 5-20 meters away from the road. The distance is too close, passers-by can't see the plaque clearly, and it is very stressful to pass by the door. If the distance is too far, you might as well enter and lose the potential crowd.

9. There is a parking space.

10, there is a bus stop within 20 meters of the door; Convenient transportation.

1 1, the house should have a large glass window facing the door; The width of the gate should not be less than 2.5 meters.

12, preferably small single-family. If it is not a single-family building, it should also be a ground-floor building with an independent entrance.

13, the location is familiar to the whole city and easy to remember.

14. The house is company property and personal property as far as possible. Chinese medicine museum requires at least 10- 12 years of lease and legal property rights.

area _:80- 150 _； Renting Shenzhen: 290 yuan/_ or below; Guangzhou urban area: 300 yuan/_ (higher than this price requires special approval depending on the location); Other regions: 260 yuan/_ below; Rent-free period for renovation: February-March; Annual increase: 3%-5% from the third year; Story height: 150 m2, the story height should be more than 5m; In principle, 150 m2 is not required. Transfer fee: it depends on the lease conditions and whether there is an attic on the second floor. (In principle, payment of transfer fee is not encouraged)

15, the house needs a frame structure. The transformation of the frame structure house is simple, and the transformation of the chain Chinese medicine museum needs large-scale transformation and unified decoration style of the chain.

16, the government requires to be more than 500 meters away from other medical institutions. (This regulation has been abolished in some areas. )

17, next door is preferably a beauty salon, women's salon, medical plastic surgery, bank, star-rated hotel, etc. , with similar types and relatively clean and tidy service organizations. It is best not to be catering, market, car service, etc.

18, preferably at the corner of the intersection. Broad vision, good publicity effect and eye-catching visual effect.

19, the building height is not less than 3 meters, and the Chinese medicine museum should take the route of water supply, water supply and air supply. The pure height behind the ceiling is not less than 2 or 3 meters, otherwise it will feel depressed and the patient will feel uncomfortable.

Second, the Chinese medicine health pavilion shop location considerations

1, don't blindly pursue passenger flow.

Passenger flow refers to the number of people entering a place in a unit time, which is an important indicator reflecting the popularity and value of the place. Of course, there are advantages in opening a store in a place with large passenger flow, but the rent of such a location is generally not cheap. The health center of Chinese medicine museum needs to choose a store according to the customer portrait of the brand itself, rather than blindly pursuing passenger flow. It is necessary to conduct on-the-spot investigation on the target area and monitor the actual flow of people.

2. Community choice

The basic location of the health center of the Chinese Medicine Museum is in the community. The characteristics of the community are: there is a certain geographical area; There are a certain number of people; Residents have the same consciousness and interests; Have close social contacts. Therefore, the community is a routine business, so the community can be divided into high-end communities and large-scale communities. Chinese medicine health centers should choose communities according to their own brand positioning, product and service pricing and their own consumption portraits. For example, the core of the assessment is the resident structure and consumption capacity of the community.

3. Details of berths

Small details, such as the moving line of the berth, the parking lot, whether it is in the community or on the street. , will affect the customer's feeling of coming to the store, so these details also need to be considered when choosing a berth.

4. Berth Hardware-Engineering Details

The engineering conditions of the health center of the Chinese Medicine Museum are also important factors in site selection, such as the advertising space of the store, details such as water, electricity and smoke exhaust system, which will affect the operation of the store. These factors need to be clearly understood with the owner before taking the store.

Before choosing, these factors can be listed and made into a checklist. Only by making full preparations can we quickly judge whether the berth is the most suitable berth.