How to run a fruit shop to make it more attractive

First of all, location selection is very important:

1. The farmer’s market gathers people from the surrounding communities, and you always have to pick up some fruits when buying food.

2. The bus station is a gathering place for people, and there are many people buying fruits to take home.

3. It is easier to sell mid-to-high-end fruits in mid-to-high-end communities, so the profit point is relatively high.

4. The fruit shop near the hospital, in addition to supplying fruits to residents in nearby communities, can also provide fruit basket services. This kind of business is relatively easy to do and the profit is high.

5. Residents in mature residential areas have relatively stable jobs and relatively stable consumption levels. As long as we understand residents' consumption habits, it will definitely be easier to start a business.

Secondly, the decoration must be classy:

1. Store sign advertising planning: If store advertising wants to attract attention, it must highlight its identity in a concise form, novel style, and harmonious colors. image, otherwise it will be easily ignored by consumers.

2. Regarding ceiling planning: The lighting mainly highlights the natural color of the fruits. It is better to choose high-brightness fluorescent lamps to avoid color deviation problems. Use banners with slogans such as "Eat more fruits for health, be green and healthy every day" to set off the theme atmosphere of the store.

3. Overall planning and layout of the store: The exit and entrance are separated to facilitate customer purchasing routes. Payment It is also separated from the weighing area to save payment time. Mirrors can be installed at appropriate places on both sides of the door to make the fruit shop look more diverse and dazzling.

4. Key points in the design of fruit racks and fruit cabinets: It has good waterproof performance. To keep the fruit fresh, it needs to be sprinkled frequently. If it is a wooden shelf, the fruit will be easily bruised. The edge of the fruit shelf should not be too high to just hold the next layer of apples. /p>

Furthermore, be careful when purchasing

It is necessary to grasp the season of various fruits in time. According to the profit ratio, the price of certain fruits is very high when they first come on the market, and customers are easy to be greedy for freshness. Buying is a good time to make money. When this kind of fruit is about to go off the market, you must be very careful when purchasing, as bad fruits may occur

It is crucial to have a marketing strategy

1. A kind of benefit drives business

You can use the promotion of one kind of fruit to drive people to buy, and then add fresher fruits to retain customers’ curiosity, thereby attracting customers to buy.

2. The popularity of "next to" large supermarkets

Selling fruit is a popular business. Choose a place next to a supermarket to increase your popularity. As long as the fruit is fresher and slightly cheaper than the fruit in the supermarket, people will be attracted. Of course I am willing to buy.

3. Extended services to increase popularity

Frequent customers can apply for membership discount cards, and can also provide freshly squeezed juice, fruit tea, fruit salad, and dried fruits. Diversified consumption of other fruit peripheral products attracts different groups of people.