What should I pay attention to when making posters? What should we pay attention to in poster design?

What should I pay attention to when making posters? I. service items/product pictures.

Because the service project/product picture is the most intuitive display of enterprise services/products, and it is also the most necessary to experience, otherwise the effect will be seriously discounted.

In other words, when designing service project/product pictures, you should think about what these contents represent, where they will be used, and what kind of visual effects they will eventually produce.

Second, the overall style of the poster should be beautiful and the color matching should be reasonable.

Design style and aesthetic feeling are very important standards. Why is the price difference of the same product in big shopping malls and streets many times? Because the environment has an impact on the value of the product. Similarly, the style of posters also determines the market of products.

It should be noted here that the poster style should be in tune with the products and shops, otherwise it is neither fish nor fowl.

Third, the theme is clear.

What is the theme of the poster must be clear, and the information you want to express must be clear to customers at first sight. Remember not to do complicated things. Dependence and complexity will waste customers' time. It is likely that customers will be impatient after reading the poster, which will greatly reduce the effect of the poster.

What should we pay attention to in poster design? In the process of designing posters, we often encounter various problems that need attention. But it doesn't matter. There are several particularly important points to note here. If you follow them, you will make a beautiful poster ~

First of all, excellent ideas

An excellent idea will make your poster more than half successful. No matter how simple the poster is, even if it only uses simple perspective relations and elements, it is easy to hit the viewer's heart.

Although the following two poster pictures are very simple, they are all in a limited space, and they perfectly interpret the positioning and charm of their own brands with excellent creativity.

ByManuelBorde II。 Use collage

Design needs a certain degree of sensitivity, and when collecting materials, we need to be keenly aware of the relationship between the elements. Following this relationship, we can naturally explore images that we have never thought of in life! Then use clever collage techniques to collage the materials one by one, which will definitely hit your senses most directly.

For example, in the first picture, the child's face is perfectly combined with the lion's face, and the glass bottle on his head symbolizes COVID-19.

In the cover of the second issue of The Wizard of Oz, the scholar's eyes overlap with the arch, which looks like a big picture frame, and it is a metaphor to see a new world through the arch, which can not help but make people think.

Third, organize the same elements into specific rules.

Using different arrangements of the same element to make them weigh a specific law has a great guiding effect on vision and guides our eyes to see important information step by step.

Let the whole process of appreciating and obtaining information hit people like suspense decryption.

Take a closer look at these intensive phobias! !

Cover 4 of DevilintheDetails: Adding Story Elements

When designing movie, TV or music posters, it is suggested to add one or two distinct story elements. This technique is widely used in the poster production of suspense movies and thriller movies.

This not only aroused people's curiosity, but also gave the audience a "fatal blow" with the help of the story content.

The color of movie posters should convey new ideas.

Color is used to express the main idea quickly in design. For example, when you see it, you will immediately think of sunshine, bananas, beaches and so on.

In a memory test about LOGO, although most respondents did not necessarily redraw the LOGO correctly, they all remembered the color of each LOGO accurately.

So the correct use of color directly determines whether this poster can give people an impact!

If designers can't use colors correctly and play new ideas, then this poster can only be mediocre or even a failure.

Suning e-commerce shopping festival poster I hope these five points can help everyone ~

What should I pay attention to when making posters? 1、

The actual size and visual size of the poster should be clear.

The actual size refers to the material size of the finished poster, that is, the product size specifications we usually quote or the size specifications provided by customers themselves. It should be noted here that the actual size of the poster with a photo frame should be added to the part covered by the photo frame, and the actual size of the poster of Yi Labao should be added to the blank part of the shaft. Visible size refers to the effective display part of the poster, such as the photo frame, and your poster content should avoid the part covered by the photo frame; Labao class, the content should avoid the area that the rod shaft can't see; For street posters, the content should be based on the specific display position of the poster to avoid embarrassing situations, such as air conditioning, columns, vents, windows and so on. Other designed posters have to be cut when they are actually pasted, resulting in incomplete or embarrassing posters. In addition, the overall content should be high, especially the posters on the roadside. One is that our normal reading habit is to look at the content above the waist, and the other is that the poster feet are easy to get dirty and damaged, so these places should be avoided as much as possible. 2、

The layout and style of the poster.

This is a problem that needs attention as long as it involves typesetting. It is nothing more than that the e-commerce style of children and supermarkets should be lively, the colors should be bright, the theme should be big and conspicuous, and the fonts should be thick and diverse; The colors of luxury goods should be cooler, the elements should not be mixed together, the fonts should be slim and elegant without serif, and there should be more zero space. Women and children generally use rounded fonts, while men and equipment generally use right-angled fonts. There should be a certain distance between the theme and the additional content, and don't crowd together, which will lead to no distinction between primary and secondary. Generally speaking, it is the above two points.