Which grade is higher, Tims or Ruixing?

Between Tims and Ruixing, Ruixing has a higher grade.

When it comes to China, Tims's brand advantage in Canada may be only one sentence: Canadian national coffee brand. Starbucks has "fine coffee, the third space", Ruixing has "cheap, convenient and powerful Internet marketing", and the left bank of the Seine has "fine coffee, western food, the third space and the best localization", all of which provide consumers with reasons to choose.

This is the "three-point market" of the offline coffee industry, which is based on the service demand and the rest. This is the "online celebrity concept". From this point of view, although Tims's order rate far exceeds that of Starbucks and Ruixing, it is not high-grade coffee in essence.

Related background

In 20 18, Tims China was jointly established by RBI, the parent company of TimHortons, and Descartes Capital. In February of the following year, Tims opened its first store in China in Shanghai People's Square. At that time, Ruixing had a close relationship with Starbucks China, and Tims China had just got the admission ticket.

However, this "North American Legend Coffee" has a coffee culture of 58 years, especially in Canada, and its market share is more than 9 times that of Starbucks. When the old brand coffee came to China, with the word-of-mouth accumulated for many years, it ignited a wave of memory killings in the circles of many overseas students and returnees. Especially in the little red book, these people naturally became the "tap water" of Tims, which triggered consumers' curiosity and social psychology of early adopters.