Can corporate culture shirts really improve corporate cultural identity? Let Tencent Culture give you the answer

Xiao Shizi said that earlier, in the process of learning from Tencent, many people would have such a question: "Why does Tencent culture have such an important position in the hearts of employees?" Perhaps, the answer to this question starts from This can be seen in the design of this cultural shirt. It is not a slogan over and over again, but a symbol constructed from everything that happens to every employee in the Goose Factory. Among them, the corporate cultural shirt is one of the symbols.

In recent years, corporate culture shirts have become one of the common carriers for many companies to enhance their corporate cultural identity. As everyone knows, Tencent has been on the road to customizing corporate cultural shirts for 16 years. From the initial team clothing, it later became a particularly loving part of Tencent culture. It can be said that it is not only a display of Tencent culture, but also a kind of inheritance.

In 2005, it was Tencent’s first Culture Day, and the first Tencent cultural shirt was officially launched at this time.

(Tencent’s first cultural shirt)

This year, Tencent has comprehensively upgraded its corporate culture, and the “four mythical beasts” representing Tencent’s core cultural connotations have been released. At the same time, In order to keep its values ??in mind, Tencent printed these four animal images on white T-shirts and became "Tencent cultural shirts".

Since then, Tencent will release a special edition of commemorative cultural shirts for every anniversary celebration. Tencent people all over the world will wear the same cultural shirt on the same day, symbolizing "same clothes and one heart", and celebrate Tencent's birthday in this way.

In 2012, Tencent cultural shirts were no longer just T-shirts, and began to be designed in the style of Polo shirts.

In 2014, the pattern on Tencent’s cultural shirts combined the images of the four mythical beasts and the babyQ penguin. The interactive images of animals and geese further reflected the enterprising and positive characteristics of Tencent people.

The 2015 Tencent cultural shirt is said to have been carefully selected from more than 40 design drafts~

In 2018, Tencent celebrates its 20th birthday. In order to distinguish the cultural shirts from all previous years, Tencent released the cultural shirts with Tencent as the main design line for the first time. At the same time, on their birthday, all Tencent people wore the same cultural shirt, the same pattern, and the same color.

In 2019, Tencent’s 21st anniversary set the theme of the Si Qing cultural shirt as “Creation Shirt”, aiming to accompany and help autistic patients through creative design, so that “technology for good” begins Around you, flowing in more corners of life.

Some people said, "Since I came to Goose Factory, I have never bought a T-shirt again."

Some people said, "Shenzhen has a very long summer, and cultural shirts are my absolute must-have in Shenzhen." The main wear! . ”

Someone else said, “From loose, to close-fitting, to tight, the pure cotton material has a magical effect on me.”

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Today's Tencent cultural shirts have been integrated into the lives of every Tencent person, becoming a sentiment and a place that everyone will never forget about Tencent culture. It represents Tencent people's sense of belonging to the company, and it also represents Tencent people's confidence in their own culture.

Of course, it can also be seen from the development history of Tencent cultural shirts that corporate cultural shirts are a great tool for building corporate culture. They always appear in corporate activities on various occasions and in various forms. Therefore, if you also want to own such a cultural shirt with unique corporate characteristics, hurry up and consult Xiaoshizi~

New Advantage Communication has provided services to TCL Optoelectronics, CICC Lingnan, Foran Energy, Shunde Agricultural Products Nearly a hundred companies/groups including commercial banks design corporate shirts, which is trustworthy.