What inspirations have you gained from the recruitment notice for new media operations?

It’s the annual job-hopping month of gold, three, silver and four. On Lagou, I saw countless companies recruiting new media operators, and I posted the job requirements of any company.

Job responsibilities:

1. Weibo, WeChat, and forum self-media daily information release, maintenance, and fan interaction.

2． Regularly summarize, adjust, and formulate more appropriate information release and interaction strategies through self-media performance.

3. Social media activity planning and execution (cooperating with product promotion and media cooperation).

4． Independently write various online promotion manuscripts.

This type of job responsibilities represents the types of job responsibilities of new media in most companies (haha, maybe they were copied unintentionally from somewhere, most HR’s unintentional copying caused viral Spread. Butterfly effect? ??Anyway, when our company needs to recruit people but can’t tell the specific requirements, and HR doesn’t want to match the specific needs, the best way at this time is to copy several job responsibilities and abilities online. Demand, there will always be someone who submits a resume anyway, maybe a blind cat meets a dead mouse)

Enlightenment

About the first item,

1. Weibo, WeChat, and forum self-media daily information release, maintenance, and fan interaction.

In the new media system, self-media such as Weibo and WeChat currently have huge traffic and a large number of users. They are traffic platforms that are easier to share and spread. Because of their natural social attributes, these two platforms are destined to Easy to spread and easy to form an integration effect within the circle. At this time, the two new media companies are competing with each other, and there is no objection to them advancing hand in hand. Especially after Weibo weakened its social attributes and strengthened its media attributes. In the past, most companies needed to build a website as a window, but now most companies need to The official WeChat account serves as a window. The self-media aspect of WeChat official accounts has caught up. On the one hand, the time people stay on WeChat has increased. On the other hand, WeChat subscription accounts are slightly better than Weibo in terms of content format, sharing, product experience, and Weibo is an open sharing platform. , it is short-lived and short-lived, it needs to be popular and effective quickly; WeChat is a closed platform, long-term, and the building is not built in a day.

But new media operations are not limited to Weibo and WeChat. As long as there is traffic, there will be advertising and different media forms will appear. However, although the forms are different, the motivations and psychology shared by people are generally the same. As long as they are applied properly, the magnitude is also huge. Therefore, new media is not only Weibo and WeChat, but also includes previous vertical websites, vertical forums, industry blogs, Douban, Zhihu, Guoke, Baidu Baijia, Toutiao, Yidian News, etc., as long as you can think of it, It has its own new media gameplay.

In terms of maintenance and fan interaction, the purpose is: 1. To solve some problems about fans. 2. Establish your own core circle of fans. Not to mention the first point, regarding the second point, the value of core users is huge, almost the core of some content-based products. Building a core fan circle is nothing more than QQ groups and WeChat groups. The advantage of establishing a core circle is to get close to users, understand user preferences, and make some directional adjustments based on core users. The legendary 80/20 principle. Didn’t you see that there are relevant WeChat groups created before various activities, asking everyone to repost the activities? One kind of reposting is based on the celebrity effect, and the other is reposting based on the benefits of red envelopes, which can cause a certain degree of spread in a small area.

2． Regularly summarize, adjust, and formulate more appropriate information release and interaction strategies through self-media performance.

The second point is the planning, adjustment and summary of the operation plan. Information release through self-media is actually a process of continuous trial and error, with content as the cause, data as the result, and constantly pushing back the direction of content construction. . We conduct detailed research on user behavior from the reading volume, forwarding rate, interaction rate, and fan growth of a single article.

3. Social media activity planning and execution (cooperating with product promotion and media cooperation).

The third point is to be implemented in conjunction with products, etc., for example:

Niao Ge Note self-media is an Internet operation and promotion platform. Niao Ge Note has an operation, promotion and sales team under it. New product app advertising resource platform

Our characteristic is that fans are customers, so all social media activities can be connected together.

We-media is an entrance to traffic, but its essence is still advertising. Service first, advertising later. When it is not advertising, it is called a self-media platform; when it is advertising, it is called its own advertising media platform.

4． Independently write various online promotion manuscripts.

This is the most important.

Starting from this point, there are two most basic conditions for a successful self-media operation.

1. Be able to continuously produce valuable information in a field.

2. Have personal emotions, have opinions, attitudes, and be approachable. It can make people feel that you are a real person, not a cold product. This is why we do self-media, and why Reasons to be close to fans. Get a feel for your product through the media. (It has the same meaning as what Luo Ji Siwei claims is kind, interesting and informative)

The first point is the basic element and the main reason for people’s attention. The essence of things is that you provide value and fans recognize what you are doing. The value provided. (In short, the first thing in self-media operations is to provide value.)

The second point is the core of establishing the brand and style of self-media. If it cannot achieve the second point, it is difficult to say that it is an excellent self-media operation. (From Durex on Weibo, Haotiu also talks about Durex. Recently, Okamoto has also done well, including Fauvism, and even the recently popular Central Weather Observatory, as well as various outstanding brands on WeChat including Luo Jisi Siwei, Pangmen Zhengdao, and Qiuye. PPT, etc.)

Text/Steamed Bun Shimumu (author of the short book)

Original link: /p/1ce7891fe737

The copyright belongs to the author, please contact for reprinting The author is authorized and marked as "author of the brief book".