5 creative and practical shopping mall activity plans

Merchants use promotional methods mainly to provide short-term incentives to consumers. The following is my carefully collected shopping mall activity plan. Let me share it with you and enjoy it.

shopping mall activity plan 1

1: Singles' Day promotion is similar to other promotional activities, and it is nothing more than several forms such as price reduction, bundling, giving away and redemption.

It can approach consumers step by step through various information communication methods to achieve sales goals:

1. Media communication. This is the traditional way of information transmission and communication with consumers, and the activities and group buying contents are introduced by using media such as radio, television and newspapers that can influence the consumption behavior of target consumers. The choice of media, the frequency of delivery and the theme of each delivery depend on the specific requirements of the event. The purpose is to guide consumers to pay attention to this promotion, which is the first step to promote consumption.

2. Make sales vivid. Vividly arrange the shelves, stacking display, pop layout and environmental atmosphere in the store to remind consumers of the information about promotional activities. In the process of vivid sales, we must pay attention to highlighting the theme and be clear at a glance. Generally, the exhibition should be put in place 3 days to 1 day before the event, which not only deepens the atmosphere of Singles Day, but also can be closer to the people.

3. personnel promotion. This is the most direct way to communicate with consumers. Set up activity redemption points or direct sales inside and outside the store, and communicate the promotion information to consumers face to face through direct communication between promoters and consumers, so as to urge consumers to buy.

Second, adopt different communication methods for different stages of consumer psychology

Each of the above communication methods has its own characteristics, and we should choose different communication methods according to different stages of consumer psychology, but this kind of communication requires flexibility. We should pay attention to the following characteristics:

1. It belongs to the stage of attention, interest, association and desire: we mainly use media and market shocks to guide consumers to the terminal.

2. It belongs to the stage of desire, comparison, conviction and decision: it mainly adopts vivid and personal sales promotion methods to urge consumers to quickly form purchase decisions.

3. The high-profit commodities on Singles Day should be displayed in the form of heaps, which should have strong impact and momentum, and pay attention to the shape of heaps, which can be designed with the traditional festive image of China.

Third, do a good job in the display of shopping malls and supermarkets.

Display includes all the display points in the store, such as shelves, counters, heaps, special shapes, freezers, etc. The conventional display standards of these display points, in addition to emphasizing the top and the bottom, first in first out, and paying attention to the color matching of various brand products, should also pay attention to the following main principles in the promotion activities:

1.

2. The principle of highlighting the key points refers to focusing on the core brands and packaging of this promotion. It can be embodied by centralized display, increasing the proportion of display, setting up special display spaces and so on.

In the actual operation process, it is the key to do a good job of display, because even the best display standards and principles are reflected through the actual display operation. The problem often encountered in the Spring Festival is: due to the large sales volume, the products piled up on the stacking or shelves will not be taken up by customers for a long time, and it is too late to replenish or replenish.

mall activity plan 2

1, Activity background

Wal-Mart has grown from a small township enterprise to a world-famous "retail empire", and gradually developed into the leader of retail enterprises

Its footprint is almost all over the world and has won unanimous praise from consumers. Since it opened in Shenzhen in 1996, many supermarket chains have also opened. Now Wal-Mart's first branch in Zhengzhou is about to open. The specific activities are as follows:

2. Purpose of the activity:

1. Basic goal: to win customers by offering low-priced products and high-quality services to celebrate the opening of our store and the arrival of the Dragon Boat Festival, spread the popularity of shopping malls and establish a good corporate image.

2. Marketing goal: to expand customers' participation in activities through various activities, boost sales, increase the efficiency of shopping malls and increase corporate profits through entertainment marketing.

3. Long-term goal: to increase sales and expand market share. Rate finally realize the unification of economic benefits and social benefits.

Third, Current marketing situation:

1. Market situation: competitors such as Beijing Hualian Jinboda, which is located around the bustling business district, may have potential competitors.

2. Product situation: most products are popular consumer goods with a wide variety and complete products with little price difference.

3. Macro-environmental situation: most consumer groups are the realistic needs of consumers with high population density and large passenger flow. And the potential demand is great.

Fourth, Swot analysis:

Advantages: Wal-Mart has a strong scale effect. It is highly competitive to a certain extent. However, it constantly updates its technology and buys satellites to build a strong supply chain management with highly standardized business philosophy, scientific operation and marketing, and a sound training system.

Disadvantages: the large-scale and huge operating costs bring greater management challenges.

There are many problems in the development of different places. Will: At present, the development situation of the retail industry is very good, and the market probability is very high. Grasping and analyzing the market is helpful for enterprises to seize the opportunity and lead the new shopping climax.

Threat: There are many market risk factors with realistic and potential competitiveness.

V, Price strategy:

1. Take the price of similar products as a reference based on the cost, and launch good and cheap products with the slogan of "low price every day".

2. Give appropriate discounts to encourage more purchases.

6. Promotion strategy:

1. The economic benefits obtained by comprehensive application of product mix strategy, price mix strategy, sales channel strategy and other marketing strategies.

2. Maintain local operation.

7. Advertising:

1. the "5m" principle: choose newspaper and TV to inform customers that Wal-Mart has opened in Zhengzhou, and convey the information of good quality and low price, and the beautiful shopping environment will arouse customers' desire to buy, so as to increase sales.

2. Distribute leaflets on the street and convey Wal-Mart's business philosophy "low price every day" principle to customers.

3. Invest more in advertising budget during the initial opening period, after the opening craze. We should immediately cut down the advertising volume and minimize unnecessary advertising expenses, so as to reduce the advertising volume and reduce the cost, and at the same time keep the price of goods low.

4. Advertising that pays attention to selling points is pop advertising.

VIII. Public * * * Relationship:

1. Establish and maintain a normal cooperative relationship between enterprises and consumers.

2. Establish a good cooperative relationship between enterprises and suppliers to ensure the normal operation of goods.

3. Set up a popular science gallery to tell people how to care for resources and protect the environment in the form of pictures, texts and other forms, and establish a good community relationship.

4. Sponsor out-of-school children to participate in some public welfare activities to establish a good corporate image.

5. Inviting officials to visit enterprises and attend press conferences.

9. Business promotion:

1. Implementing membership promotion: consumers can enjoy all kinds of special services after becoming members.

2. Promoting consumers: giving away samples for sale at reduced prices.

3. Grasping the characteristics of demand, seasonal goods and general emotional goods are often promoted to stimulate consumer demand and expand sales. Logistics distribution: in logistics management, the distribution center is used in the most suitable place in the business area to ensure the normal operation of the goods during the promotion period.

XI. Planning scheme: Budget of various expenses:

Total promotion expenses:

Advertising expenses:

Business discount expenses:

XII. Analysis and forecast:

Shopping mall activity scheme 3

I. Theme activities

. Theme: Passion begins from now on

2. Activity time: 2.12.15-31

3. Content: After shopping in 1 yuan, give a gift of seasonal fresh goods to 1 yuan (worth about 5 yuan), and do not participate in the group purchase. Only two single receipts are allowed.

4. Gift selection: eggs, apples, live fish, fresh meat, zongzi, toast and milk. According to the sales and transactions of last year's celebration (12.28-1.12), the number of transactions greater than or equal to 1 yuan is about 3, times, which is 4 million times according to the conversion of "limited delivery twice". The sales target of this year's celebration is to increase the number of transactions by 15% (refer to the growth rate of the number of transactions calculated randomly in the same period). This year, 46, gifts are needed, 2, copies are added, and the estimated quantity is 48,. Gifts-related matters: product name, quantity, unit price (estimated), supplier's sponsorship, store's self-provided quantity (yuan), egg 654.5 yuan/serving, apple 654.5 yuan/serving, live fish 654.5 yuan/serving, fresh meat 654.5 yuan/serving, 32532514625. 3535315 portions of toast 754.5 yuan/portion 375375375 portions of milk 754.5 yuan/portion 3753753375 Total: 48/242418

5. Gift fulfillment department: fresh food

6. Division of labor. 2), tally team, provide 3 people every day, to assist the front desk to send gifts and display gifts. 3) According to the amount of gifts, the front desk carries out daily equal distribution to ensure that the number of gifts is synchronized with the activity period;

7. Publicity: In the venue: make the flag with "activity content" and arrange the hanging work. Externally: special issue of store celebration, community-assisted publicity and other means. 8. Assumption analysis: Through this kind of activities, on the one hand, it will stimulate popularity, increase the unit price of customers in a limited number of visitors, and never increase sales.

II. Image activities

1. Theme: Promise to continue

2. Content

1. We solemnly promise you that if you find the same commodity at a lower price in any supermarket of the same type in Hangzhou within 15 days after shopping, we will refund the difference; 2) We promise you that if you are dissatisfied with the goods within 1 days after shopping, you can return them unconditionally. (Except for the products stipulated by the Consumers Association)

3. Publicity and promotion:

1. At the main entrance of the supermarket, use the slogan with obvious notes to prompt!

2), DM for store celebration, posters, fresh morning market posters and other supermarket publicity channels, constantly remind customers and establish the image of the enterprise.

4. Assumption analysis: On the basis of the implementation after last year's store celebration, this commitment will enhance the price image of Jiayou Supermarket through radio, banners and other publicity methods, and truly safeguard the price integrity of Jiayou Supermarket in line with the service tenet of "honest and credible price";

III. Key categories: health care products for promotional activities:

1. Theme: Trade-in for new products

2. Activity time: 2.12.15-12.31

5. Content: When you buy any health care products in this supermarket, you can exchange cash for 3 yuan with the cashier's receipt and the outer packaging (or old packaging) of the products.

6. division of labor: 1) tally: negotiate with the participating suppliers and ask the suppliers to share the expenses required for returning the old packaging of the goods; 2), planning: a, publicity: in addition to the above publicity methods, plus newspaper publicity; B, prepare a conspicuous exchange venue and layout; C. provision of account forms; D. Liquidation of expenses after the activity; 3) Front desk: implementation of on-site exchange; Daily account registration;

7. scenario analysis: health care products are an important part of supermarket sales. Every Spring Festival, it is the world of health care products, so the above activities are launched for this category. Key points of success: strive for the first-class best-selling goods to participate in the activities. Household appliances:

1. Theme: Touch Electricity

2. Activity time: 12.15-31

3. Content: special price of household appliances, and coordinate with the supply, and strive for gifts related to various commodities. Through the tree-building of the atmosphere in the home appliance area of the store and the display of gifts, it will attract popularity.

4. Division of labor: 1) Tally handling group: negotiate with suppliers, make profit promotion and prepare gifts; 2), planning: home appliance area decoration, highlighting the promotion atmosphere!

4. Special price

(1), goods with store celebration price

1. Theme: Carry out the price reduction to the end

2. Activity time: 12.15-31

3. Quantity: about 3

4. Division of labor: 1. Negotiate among tally groups to prepare special prices. (Alignment: The commodity is a seasonal commodity, and the price must definitely have a shocking effect). (Hint: prepare a batch with unique advantages as DM commodities, the number is 8, and the DM ratio is determined according to the price advantage.) 2) Planning: typesetting and production of DM; Design and production of store celebration price logo;

5. Assumption analysis: The choice of store-celebrating goods depends on the seasonal season and consumer consumption trends. Let customers feel the real benefits during the celebration.

(2), daily surfing price goods

1, theme: excitement-indulgence, feeling of value

2, one thing per day

3, division of labor: 1), tally group prepares 16 goods (distribution ratio: 3: 6: 7). The price scale is absolutely low; 2) Planning: preparation and decoration of surfing exhibition area; DM first edition production; Surfing commodity pictorial production; Change jobs every day.

4. Want to analyze: focus on low prices and reflect the cheapness of goods. Such as oil, cotton mop, rice, eggs, fruits, etc. Through the extensive publicity of cheap sacrificial goods, we can attract more popularity and achieve the purpose of store celebration. Nostalgia

1. Essay activity

1. Content: Essay to the society, titled "My Story with the Store". The purpose is to collect excellent articles from all sides and bind them into pamphlets as supermarket publications.

2. The purpose is to embody the corporate culture and enhance mutual communication.

2. Friendly contact contents: Members who have visited our supermarket for more than 6 times before June 1, 23, with an amount of more than 2, yuan, are screened out and sent a condolence letter (contents: post, gift certificate, membership card to fill in the information). Come here on January 1, 24 with the information and gift certificate in exchange for a membership card and a gift. Scenario analysis: using membership cards and gifts