Tourist attraction marketing activity planning plan

Tourism is booming and developing rapidly. Tourism attraction marketing is a complex process, which includes analysis, planning, execution and control. It follows the general marketing principles and procedures. Tourist attractions carry out marketing activities and formulate plans. Below is the marketing activity plan for tourist attractions that I compiled. Welcome to read. Chapter 1: Marketing activity plan for tourist attractions

1. Activity background

At present, the college has held many regular and special activities of this kind, which have been fully recognized by various departments and students. and praise, after a long period of exploration, learning and development, the tourism major of the Department of Economics and Management of the college has gradually matured. After many discussions, it is now planned to hold a tourist attraction explanation competition outside the school.

2. The purpose and theme of the activity

The theme of the activity? Appreciate folk culture, see the beautiful mountains and rivers, taste the customs of different places, and decide between high and low?

The purpose of the activity? Popularize tourism knowledge, activate campus culture, and promote the prosperity and development of tourism culture in colleges and universities?

III. Purpose of the event

The college holds this event to add to the cultural atmosphere of the college and enrich the college The students' extracurricular life cultivates their sentiments, provides students who like tourism with an opportunity to understand and a platform for display, so that more people can understand the "Hometown of the Queen", pass on culture through tourism, promote tourism through humanities, and use Our practical actions will do our best to contribute to the tourism industry in Guangyuan.

IV. Slogans and some contents of the event

As long as students have a strong interest in tourism, are eager to display their talents, consciously train themselves as students in various majors, and want to show off their speaking skills, Anyone can register to participate. The competition venues for this event are on campus, Huangze Temple and Zhaohua Ancient City. The slogan of this event is "Find yourself through the mountains and rivers". The competition is divided into preliminary rounds and finals. The finals will be followed and reported by Guangyuan TV Station.

5. Event organizing unit

Host:

Undertaken by: Department of Economics and Management

6. Participants

All students of Chuanxin College

7. Activity content and specific arrangements

1. Activity method:

The activity is divided into preliminary rounds and finals

2. Activity content

Preliminary competition time: May 15, 20xx (applicants should prepare their own explanation content and materials between the registration time and the preliminary competition)

Preliminary competition location: On campus (choose your own attractions to explain, note: Preliminary competition can bring draft speech)

Final competition time: May 28th to 29th, 20xx

Final competition will be held Location: Huangze Temple and Zhaohua Ancient City (Note: Each of the two scenic spots will prepare one scenic spot for explanation)

3. Scope of explanation

The preliminary round is not limited to the explanation location, but it must be related to Related to scenic spots; the finals will explain the internal attractions of Huangze Temple in Guangyuan City and Zhaohua Ancient City.

4. Event registration time and location:

Registration time: May 5th - May 10th, 20xx

Registration department in charge: Tourism Association

Registration method: Register by each department and then summarize

Registration location: Each department

5. Competition requirements:

(1) Outstanding personality and leaving a deep impression.

(2) The explanation should be appropriate, highlight the theme, have clear meaning, highlight vitality, and have a healthy and upward demeanor. Expression: Natural, generous, and decent.

(3) All explanations in the finals must be unscripted. I hope you can bring everyone a different experience of Zhaohua Ancient City.

(4) The explanation content is healthy and uplifting, and contestants can boldly innovate the explanation methods to show the personality of the tour guide.

8. Award settings:

1. Quality credit award

Quality credit consists of two parts:

(1) Basic Credits: Participants who sign up and participate in the preliminary round of the scenic spot explanation competition organized by the organizer can obtain 0.4 basic credits.

(2) Competition credits: Depending on the winning status, contestants can obtain certain credits. The details are as follows:

The winner in the finals will receive 2 credits.

In The non-winners in the final will receive 1 point of credit

2. Other awards

Best Scenic Spot Explanation Creativity Award (one person)

First Prize in Scenic Spot Explanation Competition ( One person)

Second Prize in the Scenic Area Explanation Competition (two persons)

Third Prize in the Scenic Area Explanation Competition (three persons)

Excellent Commentator in the Scenic Area Explanation Competition (eight people)

9. Department responsible for the event

Department of Economics and Management

10. Scoring criteria:

(1) Judges :

Served by relevant leaders of the Tourism Bureau, managers of travel agencies, and tourism teachers from the Department of Economics and Management.

(2) A 100-point scoring system is used for scoring, with a minimum score of 50 points. Chapter 2: Marketing activity plan for tourist attractions

In order to create a strong festive atmosphere for the third Tianma Cultural Tourism Festival, according to the arrangements of the Liangzhou District Preparatory Committee of the third Tianma Cultural Tourism Festival Sponsored by Wuwei Chengdong Ecological Agriculture Sightseeing and Tourism Zone Management Committee and Liangzhou District Tourism Bureau, Ronghua Travel Agency undertakes this summer camp activity of “Viewing Ecological Agriculture, Growing Natural Knowledge, Searching for Ancestor Remains, and Exploring the Mysteries of the Desert”. The following plan is now formulated:

1. Purpose and significance of the event

By holding this event, we will fully display and promote the rich tourism resources of ecological agriculture in the east of Liangzhou City, and grandly launch tourism suitable for "Wuwei people visiting Wuwei" New routes, comprehensively launch the Liangzhou ecological agriculture sightseeing tourism project, and create a large tourism environment that organically combines the characteristic culture of our region with ecological agriculture.

2. Activity name

Observe ecological agriculture, grow natural knowledge, search for ancestral remains and explore the mystery of the desert? Summer camp activities

3. Arrangement of preliminary preparations

(1) Publicity time and place

1. Publicity time: 17:00-20:00 pm on June 12th

2. Publicity location: Century Classic Plaza

(2) Activity Arrangement

1. Venue: Coordinated and arranged by the Liangzhou District Preparatory Committee Office of the Festival.

2. Venue layout: Ronghua Travel Agency is responsible for the balloons, arches, banners, logos, and band performances required for the event, and is assisted by the Liangzhou District Tourism Bureau and the Chengdong Ecological Agriculture Sightseeing and Tourism Zone Management Committee. Venue layout.

3. Promotional materials: Ronghua Travel Agency is responsible for printing 5,000 copies. The materials include a brief introduction to the scenic spots involved in the route, quotations for participating activities, registration phone numbers, contact persons, etc.

4. Registration method: Ronghua Travel Agency provides on-site registration or opens a registration hotline.

Registration location: Ronghua Travel Agency, No. 19, North Street (opposite Snow Lotus Palace)

Registration contact person:

Registration hotline: 225xxxx

5. Tickets for attractions:

Zhangqingbao Ancient Sophora japonica (free of charge), Forestry Science and Technology Demonstration Park (free of charge), China Desert Wildlife Park 10 yuan/person (half price), Gaogoubao Ruins (free of charge), Desert Park is 2 yuan/person. Ticket fees for various tourist attractions are reduced or halved by the Wuwei Chengdong Ecological Agriculture Sightseeing and Tourism Zone Management Committee and the Liangzhou District Tourism Bureau.

(3) T-shirts, travel hats or travel bags printed with the name of the event and the name of the organizer. The cost will be borne by Ronghua Travel Agency.

(4) Tour vehicles, tour guides and insurance premiums, and accompanying medical staff. Arranged by Ronghua Travel Agency according to standard team.

IV. Activity routes

Liangzhou City (Yiwu Trade City Plaza)? Zhangqingbao Ancient Sophora japonica? Forestry Science and Technology Demonstration Park? Shenzhou Desert Safari (Farmhouse Lunch)? Gaogou Fort ruins? Tengger Desert? Desert Park (dinner)? Desert Park Bonfire Party? Urban area

V. Activity Content

(1) Launching Ceremony

< p> 1. The main venue will be set up at Dashizi Yiwu Trade City Plaza at 9:00 am. Ronghua Travel Agency will be responsible for hanging promotional banners, balloons, placing arches, and posting the event name, organizer name and promotional slogans in eye-catching locations.

2. Opening ceremony:

① Opening speech

② Leader’s speech;

③ Invite the person in charge of Ronghua Travel Agency to speak;

④ Please give a speech from the representatives participating in the summer camp activities

⑤ Announce the end of the opening ceremony and the official start of the summer camp activities.

(2) Time arrangement

(1): The launching ceremony ends at 9:30 and the summer camp activities begin;

(2): Visit Zhang at 9:50 Qingbao Ancient Sophora japonica, the tour guide will be responsible for explaining the history and other related information of the ancient Sophora japonica;

(3): Arrive at the Forestry Science and Technology Demonstration Park at 10:20, visit various flowers and plants, and learn about high-tech forestry science and technology< /p>

(4): Arrive at the Shenzhou Desert Wildlife Park at 10:50. The tour guide will introduce you to various national first and second-level protected animals and animal specimens, and learn about the living habits of various animals

(5): 12:50 In the form of "Farmhouse", combining Chengdong food and local characteristics, students will be provided with a sumptuous and delicious lunch, and a short break after the meal

　(6): 14 : 30 Departs from the Shenzhou Desert Wildlife Park;

(7): 14:45 Arrive at the Gaogoubao Ancient City Ruins, and the tour guide will explain the history and origin of the ancient city

(8): 15: 00 Organize desert adventure activities in the Tengger Desert;

(9): 16:50?18:30 Visit the Desert Botanical Garden, Liyuan, Desert Pavilion and other scenic spots with strong desert characteristics in the Desert Park; < /p>

(10): 18:30-19:30 Dinner;

(11): 20:00-22:00 Organize a bonfire party to provide students with opportunities to showcase their talents , highlighting the organization and interaction between students.

Description: Bonfire party plan one:

①The bonfire party will be held in the Desert Park parking lot.

②The bonfire materials, audio facilities, tables and stools required for the bonfire party are provided by the Desert Park.

Bonfire party plan two:

①The bonfire party will be held in the yurt leisure and eating area of ??the Desert Park.

②Same as Plan 1

This work will be coordinated and implemented by the Desert Park of Wuwei Chengdong Ecological Agriculture Sightseeing and Tourism Zone Management Committee.

(12): Return to the city from Desert Park at 22:30.

(13): 23:00 The group disbanded after counting the number of people.

6. Cost budget:

Full fare: 20 yuan/person

Farmhouse? Lunch 10 yuan/person (four farm side dishes and farm pasta )

Dinner: 15 yuan/person (Great Wall hand-caught mutton, special pasta, special snacks)

Cultural shirt, tourist hat: 20 yuan/person

Tour guide Explanation, tickets and other fees: 10 yuan/person

Total: 75 yuan/person

7. Media reports:

? Festival? The Preparatory Committee Office is responsible for inviting reporters.

Taking this event as a starting point, we adopt the method of follow-up reporting, mainly reporting on Wuwei East Ecological Agriculture Sightseeing and Tourism Area, showing its rich natural resource connotation, and then opening up the tourism market and attracting more people to participate. The "Wuwei People Travel to Wuwei" theme tourism activity will promote the "20XX Chinese people's life tourism" in-depth. Chapter 3: Marketing activity plan for tourist attractions

1. Activity organizing committee:

1. Responsible: Zhang Biao, Yixi Ram

2. Members ：Members of various departments

2. Activity theme

? Pray for blessings in the golden autumn? Let’s meet for a horse race on *** National Day?

3. Activity time

National Day, October 1-----7 (seven days)

IV. Purpose of the event

Promote Paoma Mountain and enhance tourists’ understanding of love song culture and Tibetans With the understanding of folk customs, we celebrated the 20xx National Day with the Kham people.

5. Promotion of National Day activities

1. Newspaper media (West China Metropolis Daily, Tianfu Morning Post, Chongqing Newspaper Media);

2. Chengdu and Chongqing Retailers release Mid-Autumn Festival activities and itineraries to various stores.

3. Join the travel agency’s National Day itinerary, organize and send a group to our scenic spot.

4. Contact the self-driving club to organize a trip.

5. Promote this event online; increase the publicity area.

6. Distribute leaflets in Gangu District: tourists distribute itineraries and activity contents; tour guides distribute activity contents and rebate policies.

7. On the day of the event, the staff of the scenic spot took the lead in rendering the atmosphere of each link.

6. Event planning

Time: 10:00 am---5:00 pm every day during National Day

Content: Highlights of the scenic spot

< p> 1. Praying for blessings at the Kowloon Buddha Temple ("Paoma Mountain National Day Prayer Event"): "Paoma Mountain" is the transliteration of the Tibetan "Dorje Pam Fairy Mountain". The temple is full of incense all year round, and devout believers come to pray for blessings and pray for the Buddha to descend. Blessed, very effective. Every year on the eighth day of April in the lunar calendar, the Paoma Mountain International Mountaineering Fair is even more spectacular. Due to the frequent occurrence of natural disasters in 2010, the Paoma Mountain Buddha Bathing Temple is preparing to carry out a "Paoma Mountain National Day Prayer Activity" free of charge for tourists. On that day, lamas chant sutras at Qinggeping to bless and bless the people who come to Paoma Mountain; pious people You can go into the temple to offer khatas to the Lord Buddha, light a butter lamp to pray for yourself, your family and friends, and then sit quietly and listen to the wonderful chanting, pray for the salvation of compatriots who have suffered in the recent natural disasters, and pray for the world. , praying for world peace and ecological harmony.

2. Sutra flag forest: In Tibetan areas, you can often see five-color sutra flags printed with various sacred sutras, hanging on the high sacred mountains. The wind blows and the sutras are recited over and over again. People who hang prayer flags bring good luck and happiness. Visitors can personally hang prayer flags on the sacred mountain of Paoma Mountain to pray for blessings.

3. Lingyun White Pagoda: The tower is 21 meters high and is also a landmark building in Kangding. Those who are destined to see the colorful auspicious clouds hovering over the White Pagoda. Tourists turn the White Pagoda three times clockwise and recite the six-character mantra silently in their hearts. , imitating the Kham men, they shouted and sprinkled the auspicious Longda high into the sky. Looking at the surrounding snow-covered sacred mountains, it looks like the four Vajra protectors guarding the sacred mountain of Paoma Mountain.

4. Lover's Pool: The place where the protagonists Brother Zhang and Sister Li made their love vows in "Kangding Love Song". Tourists place wishing lanterns in the river.

5. Lovers' Forest: The dense forest contains rare conjoined ancient pine trees. They are the incarnations of Brother Zhang and Sister Li, symbolizing never-ending love and everlasting love. Visitors hang concentric locks and write their lover's name, letting the sacred mountain witness your love! Truly appreciate the love culture of Paoma Mountain.

6. Fairy Terrace: Paoma Mountain, the full Tibetan name is Dorje Pam Fairy Mountain. Dorje Pam Fairy is the mountain god of this mountain. There is a word "福" behind the fairy statue. It is said that those who are destined to touch the word "福" will receive blessings. If the fairy bestows blessings and love, all their wishes will come true!

7. Tara Spring: There is an inconspicuous one on the left side of the Fairy Terrace. From the spring, a sweet snow-covered holy water flows out, which flows down from the "Five Color Sea" at the top of Paoma Mountain at an altitude of 4100 meters. It is said that this spring water is Tara Spring, which is sweet and delicious. Those who have tasted the water of Tara Spring will It can purify the mind and improve eyesight, drive away evil spirits and bring good fortune, and lead a safe life. Washing your face with spring water can beautify your face and keep you young forever!

8. Conch stone: According to legend, seven hundred years ago, the second Karma Gazi sect (white Teaching) Living Buddha Karma Paxi promoted Buddhism. On the eighth day of April, he passed by Paoma Mountain in Kangding and took out the white conch and the gong, which are magical instruments with immortal energy, from the boulder. Buddhism calls it "dig". Zang refers to the collection. The conch taken out from it It is now hidden in Nanmo Temple. As the treasure of the temple, this stone has been called conch stone since then. Traces of the conch being taken out can be clearly seen on the stone. It is very spiritual. There are several springs inside. You can throw a coin to test ours. It is very effective for official luck, financial luck, and love luck.

9. Kowloon Buddha Bathing Temple: Kowloon Buddha Bathing Temple is located in the original Jiulong Pond. The temple is magnificent, resplendent and auspicious. According to legend, when the Buddha Sakyamuni was born, nine dragons bathed him, performing the role of Sakyamuni. Throughout the entire process of Muni Buddha from his birth to his death, incense candles and oil lamps are lingering in the temple, and the sound of chanting is endless, showing the mysterious charm of Tibetan Buddhist culture. The incense is always strong, and it is a spiritual place for making wishes and praying. Visitors can light lamps and bless us here, which will bring us good luck, and offer Hada to bless us safely and smoothly.

10. Qinggeping: Interactive program content

The host’s opening remarks announced the start of the National Day special program: (calling tourists to gather and drive other consumption)

(1 ) Enjoy Tibetan singing and dancing performances.

(2) Dance the cheerful Xianzi Guozhuang with the heroic Kham man and the beautiful Tibetan girl.

(3) Sing familiar classic songs such as "Kangding Love Song".

(4) Sit in the tent and drink Tibetan tea, butter tea, highland barley wine, and eat Tibetan snacks (customers order and consume by themselves).

(5) Participate in the National Day theme interactive program to win exquisite gifts, and there are even surprise grand prizes waiting for you.

A. Tibetan scarf tug-of-war: The scarf tug-of-war is a special Tibetan tug-of-war method, which expresses the heroic character of Kham men. Game rules: Divide into 4 groups at a time (men only), with 2 people in each group. First, each group performs a tug-of-war with a cloth rope around the neck, then turns around and crosses the cloth rope. The two people are back to back. When the host shouts 123 At the beginning, let go of the bell on the middle boundary line, and the two people start to pull in the opposite direction. If the bell crosses the boundary, the winner is considered. The winner of each group competes again, and the person who wins at the end gets the prize.

B. Drumming and passing the flowers: Game rules: There is no limit to the number of visitors. Visitors form a circle. When the host calls out, the first guest starts passing the flowers in his hand to the next person. One, when the stop is called, the person holding the flower in hand will answer the host's question. If the answer is correct, he will get a prize. The person who answers incorrectly will have to perform in public (singing, dancing, telling jokes...) < /p>

C. Love Song Solitaire: Game rules: A group of 5 people starts with the word "love". The lyrics sung by each contestant must contain the word "love". Each contestant can sing at least one sentence. The contestant who cannot sing within the specified time (10 seconds) will be eliminated, the competition will continue, and the last winner will receive the prize.

Special recommendation: Garze Tibetan Autonomous Prefecture Intangible Cultural Heritage Museum (at the foot of Paoma Mountain)

A museum that reflects the folk customs, labor scenes, religious customs and life scenes of the Tibetan people living on the Kangzang Plateau exhibition hall. There are many national and provincial cultural relics, which allow tourists to have a deeper understanding of Kham culture and experience Kham food. Enjoy live Thangka painting, Tibetan handicrafts, Tibetan medicine, etc. It allows tourists to deeply experience, witness and understand the essence of the excellent traditional culture of the Tibetan people in the Kangzang area.