The Development Course of Anhui China Tobacco Industry Co., Ltd.

In order to further enlarge and strengthen Anhui cigarette industry, Anhui China Tobacco Industry Co., Ltd. held a working meeting on February 9, 24, which clearly stated that "there should be a substantial breakthrough in organizational adjustment" and planned to complete the joint reorganization of five cigarette factories in Bengbu, Wuhu, Hefei, Fuyang and Chuzhou in three years. Two years after this strategic goal of restructuring was put forward, on July 1, 26, Anhui China Tobacco Industry Corporation successfully completed the financial integration with its five affiliated enterprises, taking the lead in realizing the reorganization of China Tobacco Corporation and its affiliated enterprises in the country and entering a new stage of integrated operation.

The Difficult Problem of Anhui Tobacco Restructuring

At the beginning of p>24, the National Bureau established that the main tasks of the current development of tobacco industry are "deepening reform, promoting restructuring, moving towards alliance and * * * developing together". In order to achieve this goal as soon as possible, the State Bureau has successively issued a series of macro-control policies, and clearly proposed to complete the joint merger and reorganization of non-key cigarette industrial enterprises (about 3, boxes) within that year. In this situation, provinces have accelerated the pace of joint restructuring and brand integration, and the speed of joint restructuring and brand expansion has greatly exceeded expectations.

In the face of the rapidly changing external environment, the requirement of joint reorganization of Anhui cigarette industry enterprises is more urgent. The employees have a high degree of consensus on deepening industry reform and promoting joint reorganization. In addition, Anhui cigarette industry has many years of experience in brand integration and good assets and technical foundation. Therefore, it was decided at the working meeting in February 24 to complete the joint reorganization of five cigarette factories in Bengbu, Wuhu, Hefei, Fuyang and Chuzhou in three years, and realize the following. However, there are difficulties in formulating specific strategic plans around this goal: Hefei, Fuyang and Chuzhou cigarette factories are all non-key enterprises, while Bengbu and Wuhu are only in the middle of the comprehensive ranking of 36 key enterprises in China, and five enterprises are generally neither too big nor too small, neither too strong nor too weak. Fuyang Tobacco Factory, as a national low-grade tobacco production base, must be temporarily retained to continue to enjoy the policy support of the State Council.

In view of the above reasons, the "two-step" plan was finally determined after repeated consideration and weighing, and full reporting and communication to the National Bureau and the provincial government.

Step 1: Take Bengbu, Hefei and Chuzhou cigarette factories as the first to quickly form an enterprise group (company) with an annual production scale of more than 1.1 million boxes, and generally form a pattern of 3 (Bengbu, Hefei and Chuzhou cigarette factories) +1 (Wuhu cigarette factory) +1 (Fuyang cigarette factory) (referred to as 3+1+1 mode).

Step 2: Further straighten out the asset relationship and join Wuhu Cigarette Factory into the enterprise group. Fuyang Cigarette Factory was negotiating with Shanghai Tobacco Group for reorganization and merger, and enjoyed policy support as a low-grade cigarette production base, so it was not included in the reorganization plan for the time being.

According to the two-step restructuring plan, Anhui Zhongyan first began to explore and solve the first step of restructuring. In December 24, the workers' congress of Bengbu, Hefei and Chuzhou cigarette factories passed the resolution of reorganization. In January 25, the provincial party committee and government studied and approved the reorganization plan, and in February, the National Bureau officially approved the reorganization plan. On March 28th, 25, Huangshan Cigarette General Factory was formally established. As an independent legal entity, it has three cigarette factories in Bengbu, Hefei and Chuzhou, with total assets of about 5 billion yuan, annual production plan of over 1.15 million boxes and annual tax revenue of about 4 billion yuan. The main cigarette brands are Huangshan, Wanyan and Red Third Ring Road.

create a good environment for two-step reorganization

Sun Tzu's article on the art of war says: "Therefore, a good fighter seeks the situation without blaming others, so he can choose people and take advantage of it." It is emphasized that in order to win, a good commander should first pay attention to creating a winning situation that is beneficial to his own side. For managers, it is to "choose" the right person and create the "potential" for wood and stone to roll down from the mountain. We should not only "take advantage of the strong momentum", but also "build momentum", that is, take measures to create a favorable "momentum" for completing the task. After the first step of restructuring was difficult, Anhui Zhongyan actively took measures to create a favorable situation for the second step of restructuring.

on the one hand, vigorously promote the integration of Huangshan General Factory, and create a favorable situation for the second-step restructuring with development. Anhui Zhongyan attaches great importance to the effective integration and efficient and stable operation of Huangshan Cigarette Factory. Xue Mingde, the general manager, is also the party secretary of Huangshan Cigarette Factory, and Zhu Jianhua, the deputy general manager, is also the director of Huangshan Cigarette Factory. Under the unified organization of China Tobacco Company, the joint reorganization has achieved substantial breakthroughs and phased results. In 25, the "Huangshan" brand sold 221,7 cases, up 38% year-on-year, which reversed the decline of the "Huangshan" brand in previous years, achieved a good development trend, accumulated experience for the second restructuring, laid a foundation, and strengthened the confidence of Anhui Zhongyan, including Wuhu and Fuyang. The will of the people has become the "internal cause" for the rapid implementation of the second restructuring of Anhui Zhongyan.

On the other hand, we should take advantage of the favorable opportunity of deepening reform and promoting restructuring by the National Bureau, actively communicate with each other, and gain the support of all parties in the two-step restructuring. At the end of 25, the General Office of the State Council forwarded the Opinions on Further Rationalizing the Asset Management System of Tobacco Industry and Deepening the Reform of Tobacco Enterprises jointly issued by the National Development and Reform Commission, the Ministry of Finance and the Tobacco Bureau (Guo Ban [25] No.57), requiring the industry to "promote the joint reorganization of cigarette enterprises and cultivate large enterprise groups" and "actively promote the cross-provincial joint reorganization to form a number of large enterprises with international competitiveness", which is a programmatic document of industry reform, and the National Bureau also clearly stated that in the future. Facing the ever-changing competition situation, Anhui Zhongyan clearly realizes that it is necessary to speed up the implementation of the second joint reorganization, further improve the efficiency of resource allocation, promote the rational flow of production factors in a wider range, and give full play to the scale advantages of reorganized enterprises, which is the only way for the sustainable development of Anhui cigarette industry. Taking this opportunity, Anhui Zhongyan actively asked the provincial party committee and the provincial government for a report, actively communicated and coordinated with the local government where the restructured enterprise was located, and made efforts to accelerate the second joint restructuring and gain recognition and support from the State Administration and local governments. The general trend has become the "external cause" for Anhui Zhongyan to quickly implement the second restructuring.

Time waits for no one to quickly push forward the two-step restructuring

After the conditions are ripe, Anhui Zhongyan will push forward the two-step restructuring work steadily and quickly without delay.

set up organizations and strengthen leadership. In order to speed up the second phase of joint reorganization and promote the orderly development of various preparatory work, China Tobacco Company established a leading group for the second phase of joint reorganization on February 1, 26 to conduct unified command and comprehensive coordination, and set up a reorganization office to carry out specific work.

unify thoughts and mobilize in an all-round way. On February 17th, 26, the second-stage joint reorganization leading group held its first working meeting, conveyed and studied the Guiding Opinions of the State Tobacco Monopoly Bureau on Further Promoting the Joint Reorganization of Cigarette Industry Enterprises, carefully studied the publicity outline and the draft implementation plan, reached a high degree of understanding of the overall framework of the second-stage joint reorganization, and determined the tone of the next reorganization. The reorganization office revised the publicity outline and the draft implementation plan in time according to the opinions of the meeting, and distributed it to grassroots enterprises to carry out publicity and mobilization. By doing a good job in ideological and political work in depth and carefully, unifying the thoughts of cadres and workers to make the enterprise bigger and stronger, the industry has an unprecedented consensus on the second stage of joint restructuring, and the overall situation and sense of urgency of becoming bigger and stronger are further enhanced. At the end of February, all enterprises affiliated to Anhui Zhongyan held workers' congresses respectively, and the second-stage joint restructuring plan was reviewed and approved by unanimous vote.

plan carefully and make a plan. With the issuance of Document No.57, the situation of industry restructuring has changed. Anhui Zhongyan adjusted the idea of the second step of restructuring in time, striving for a direct step, taking the lead in realizing the restructuring of provincial-level Zhongyan companies and their affiliated enterprises in the country (instead of co-location as originally envisaged) and reducing management levels. All five enterprises in the province will be disqualified as legal persons and included in the scope of restructuring. According to this idea, the Reorganization Office has formulated the Implementation Plan for the Second Reorganization. And report the draft plan to the National Bureau and the provincial government, solicit opinions from various departments and enterprises, and modify the plan according to the feedback opinions and suggestions. After repeated several times, the plan is easy to draft. At the same time, in order to better learn from the advanced experience of brother units in the industry, the main leaders of the company personally led a team to Guangdong and Yunnan China Tobacco and its enterprises for investigation and study, and further improved the joint restructuring plan. In addition, the tax payment distribution method and specific business integration mode under the group operation mode have been fully and carefully considered and constantly improved.

communicate actively and make rapid progress. Anhui Zhongyan seized the favorable opportunity issued by Document No.57, actively reported to the provincial party committee and government the idea of the second-stage joint restructuring, and properly coordinated with the party committee and government where the cigarette enterprises are located, so as to accelerate the pace of Anhui cigarette industry integration and become the knowledge of provincial and municipal party committees and governments. On March 27th, 26, the office meeting of the provincial party committee and government passed the second-stage joint restructuring plan of Anhui Zhongyan. At the same time, Anhui Zhongyan actively reported and communicated to the leaders of the State Administration, and received strong support from the leaders of the State Administration. As early as the end of 25, Jiang Chengkang, director of the National Bureau, inspected Anhui Tobacco, and clearly instructed Anhui cigarette industry to accelerate the second phase of joint restructuring and strive to squeeze into a dozen key cigarette enterprises in China, which pointed out the direction for Anhui Tobacco. In the second restructuring process of Anhui Zhongyan, the leaders of the State Administration gave full support and guidance. After hard work, the State Administration completed the countersignature of 12 departments in four days, and completed the deliberation and approval of the restructuring plan on May 18.

after receiving the reply, Anhui Zhongyan made concerted efforts to accelerate the restructuring process, and timely completed important procedures such as assets verification, asset transfer, industrial and commercial tax change registration, and monopoly license processing. On the basis of taking the lead in integrated operation in the second quarter of marketing, we actively integrated core business systems such as sales allocation, fund settlement, "one-account" finance and office automation. On July 1, financial accounts were consolidated, and all business systems went online, and Anhui Zhongyan began to enter substantive operation.

integrating resources is ready to go

Looking back on the restructuring process of Anhui Zhongyan in the past two years, the smooth and steady progress of the restructuring work was first benefited from the guidance and support of the leaders of the State Administration, especially the issuance of Document No.57, which broke the institutional obstacles for the restructuring of Anhui Zhongyan; Secondly, thanks to the assessment of the situation by the leading group of Anhui Zhongyan, a scientific two-step plan was formulated to find a balance between steady advancement and rapid integration according to the opportunity, making the whole restructuring process efficient and stable; Third, thanks to Anhui Zhongyan itself, it has maintained a good momentum of healthy development. Anhui Zhongyan has maintained rapid growth in recent years. The assets of various enterprises are in good condition, and the company is United as one, laying a solid foundation for restructuring, especially the good development trend after the establishment of Huangshan Cigarette Factory, which has strengthened the confidence and determination of local governments and companies to restructure up and down.

after completing the second step of restructuring, Anhui China Tobacco Industry Company took the lead in realizing the merger and reorganization of provincial industrial companies and their affiliated enterprises in the industry, becoming the eighth largest cigarette industrial enterprise in China Tobacco and the fifth largest enterprise, thus forming a certain development advantage. But for Anhui Zhongyan people who are brave in innovation and keep making progress, this is only a starting point. At the work conference of Anhui Zhongyan in the first half of the year, General Manager Xue Mingde clearly pointed out: At present and in the future, Anhui Zhongyan should take "two more than 1" as the goal, build the enterprise into one of more than 1 key backbone enterprises in the whole industry, build the "Huangshan" brand into one of more than 1 key backbone brands in the whole industry, and strive to enhance its comprehensive competitive strength and promote the sustained and healthy development of Anhui cigarette industry.

around this goal, Anhui Zhongyan has actively pushed forward the integration in depth. First of all, make a brand development strategy, actively integrate brand resources, and regard it as the center of all integration. The original five cigarette industrial enterprises in Anhui * * * have eight cigarette brands that have entered the 1-brand catalogue. Through joint industrial and commercial discussions, they have formulated the development plan of Anhui Zhongyan brand, positioning "Huangshan" as a core brand and a medium-to-high-grade product, and strive to cultivate into one of more than 1 key backbone brands in China; "Dubao" is positioned as a characteristic brand of China Tobacco Company and strives to cultivate into a representative brand of domestic mixed cigarettes; "Red Third Ring Road" is positioned as middle and low-grade cigarettes, making it the main brand of middle and low-grade cigarettes; Insist on making refined "Wanyan" high-grade products. Secondly, an efficient organization and operation framework is gradually established. According to the approval of the State Council, Anhui Zhongyan has set up 15 functional departments and marketing departments within and outside the province, and gradually enriched its personnel in line with the principle of streamlining and efficiency; The responsibilities of the departments with clear division of labor have been formulated, and the organizational structure design and staffing of the affiliated enterprises are also being carried out in an orderly manner. The third is to improve the system and mechanism and optimize the allocation of resources. According to the spirit of general manager Xue Mingde's speech, Anhui Zhongyan is now focusing on process and system construction, and gradually building a standardized, smooth, efficient and harmonious operating mechanism that adapts to the market; Continuously integrate resources to promote the rational flow of production factors; Pay special attention to the support and guarantee function of information construction under the multi-point management and integrated operation mode, gradually build a modern management and operation support system, and promote Anhui Zhongyan to take a new road of industrialization. The fourth is to promote the construction of corporate culture and promote the integration of internal multiculturalism. At present, Anhui Zhongyan has completed the integration of publicity resources of various enterprises, and will continue to promote the construction of corporate culture in an all-round way and promote the integration of corporate culture.