Let people buy what we sell "is a typical slogan of ().

Let people buy what we sell "is a typical slogan of marketing.

marketing, also known as marketing, marketing or marketing. Referred to as "marketing", Taiwan Province is often called "marketing"; It refers to the process that individuals or collectives obtain what they need by trading the products or values they create, so as to achieve a win-win or win-win situation.

it contains two meanings, one is verb understanding, which refers to the specific activities or behaviors of enterprises, and it is called marketing or market operation at this time; The other is noun understanding, which refers to the study of marketing activities or behaviors of enterprises, and is called marketing, marketing or marketing.

The goal of personnel training

is to cultivate the all-round development of morality, intelligence, physique, aesthetics and labor, master the basic skills and management knowledge in the field of marketing, have the marketing qualities such as professional attitude, professional ability and communication and cooperation in the marketing field, pay attention to improving students' post adaptability, innovation and entrepreneurship and sustainable development ability in the modern market economy, and face high-quality and high-skilled high-end marketing positions such as modern commerce, new media, cultural creativity and e-commerce.

professional characteristics

focusing on the cultivation of big data application ability and new media creation and operation ability, focusing on the direction of digital marketing and new media marketing, serving new retail, collaborative education by teachers inside and outside the school, and classified training to create a brand-new marketing major under the new business department.

Main courses

Marketing, market survey and forecast, business negotiation, marketing planning, practical writing, marketing training, online marketing, innovation and entrepreneurship, etc.

After graduation, students majoring in marketing can engage in enterprise marketing management, customer asset management, online marketing management, marketing planning, marketing diagnosis, market research and consulting in enterprises and institutions such as industry and commerce, foreign trade, finance, insurance, securities, tourism and real estate. Such as:

① the position of salesman or supervisor in the sales department of an enterprise;

② positions such as promoters and salesmen in retail enterprises or wholesale enterprises;

③ the positions of market investigation, information statistics and after-sales service in the marketing department of the enterprise;

④ marketing planners and market forecasters;

⑤ related positions in various consulting companies.