How to conduct marketing activities on March 8th and Goddess’ Day to generate customer flow?

High energy warning, on the annual Goddess’ Day, her consumption is the leading force in the market. How to use marketing activities and on-site layout design to capture the hearts of the goddesses first? What do you want to do with your marketing plan for this year’s Women’s Day? Come and see this place! 248 special materials on the 2023 latest version of the March 8th Women's Day March marketing activity plan, give you some advice~~Case 1. - Jiahua Mingdu March 8th Women's Day Promotion Plan Heart-warming Women Enjoy Beauty 1. Promotional Background: At the beginning of the year The low sales season coincides with Women's Day, which happens to be the time of year when sales of women's products are better. It is also the time when the seasons change. Take this opportunity to boost sales and deal with inventory. 2. Promotional theme: Heart-warming women enjoy beauty 3. Promotional time: March 4th to 8th 4. Promotional purpose: attract the attention of target customers, especially female customers, stimulate customers’ desire to buy, and promote the growth of store sales. And attract the attention of new customer groups and cultivate customer loyalty. What do you want to do with your marketing plan for this year’s Women’s Day? Come and see this place! 248 copies of the 2023 latest version of the March 8th Goddess Festival March marketing activity plan special information, give you some advice~~ 5. Promotion methods: discounts, special sales, gifts, points, draws 6. Promotional content (1) 1 for 2 times or During the 1.8 times, 1.5 times or 1.3 times promotion period, the goods purchased by customers are exchanged for 1 yuan for 2 times or 1.8 times or 1.5 times or 1.3 times, and the corresponding discounts are 50% off, 5.56% off, 6.67% off, and 7.69% off. (2) Beautiful sale (1) Special sale items: women's clothing, shoes and bags, underwear (2) Location: entrance of the first floor, second floor, third floor atrium (3) Discounts and free gifts on March 8th, before 38 A female customer who is shopping will receive a beautiful gift. (4) Earn points after discounts. On March 8, members can enjoy points according to the shopping mall member points rules. The ordinary membership card enjoys normal shopping points, the silver card enjoys 2 times the points, and the gold card enjoys 3.8 times the points. (5) Lucky to win diamonds. If the cumulative purchase exceeds 380 yuan on the same day, you can receive a free lucky coupon at the service center with your shopping receipt; if the purchase exceeds 830 yuan, you will receive 2 coupons. Each customer is limited to 2 coupons. With this single lottery ticket, you can draw once at the Fulang counter in the East District on the first floor, and have a chance to win an 18K gold diamond pendant worth NT$1,666. Daily award settings: 1 special prize: 18K gold diamond pendant worth 1666 yuan; 2 first prizes: lucky pendant and grade A lucky card worth 116 yuan; 3 second prizes: 18K gold lucky pendant worth 86 yuan Pendant and B-level lucky card; 4 third prizes: Furang lucky pendant worth 66 yuan and C-level lucky card. (6) During the special card application promotion period, customers can apply for a membership card for free at the service center with the computer receipt of the day's shopping; if the cumulative shopping on the day exceeds 800 yuan, they can apply for a silver card for free. Each customer is limited to one ticket. 7. Promotional details 1. For products that participate in the 1 yuan for 2 times or 1.8 or 1.5 times or 1.3 times promotion, the salesperson will give the customer a discount of 50% off, 5.56% off, 6.67% off, or 7.69% discount when invoicing; 2. Counters that participate in the unified exchange and purchase promotion of the mall will no longer enjoy membership discounts; 3. Products sold during the promotion period must be returned and exchanged, and those who participate in the unified exchange and purchase promotion of the mall must be refunded according to the actual amount at the time of payment; 4. Designated counters and products do not participate in the unified exchange and purchase of the mall. Promotion; 5. The receipt is valid on the same day and will be invalid after the expiration date. 8. Promotional publicity 1. Newspaper advertisements 2. Banners, in the middle of escalators, inkjet paintings or photos 3. Mobile phone text messages 4. X-frames and round signs in the venue 5. Small POP at the checkout counter 6. Inkjet paintings on the main entrance and east door windows 7. Shopping mall broadcasts ( Main entrance audio) 9. Text message content (specific details will be reported separately) Women's Day benefits and beauty, Jiahua Mingdu (formerly Guangbai) will exchange for 2 times the goods starting from 1 yuan on March 4-8, and brand-name underwear is on sale for 2-5 Discounts, shopping and winning diamonds.

Inquiry 36618006 for details Yuan/strip 1350 newspaper Nanguo Metropolis Daily 4th A cover page 1/6 color 24.8×6cm 130000 (original price) 18000 (price after 40% discount) spray-painted display windows on both sides of the main entrance/2483966 east gate display window/2150300 counters in the round card field/ 50000.321750 Broadcast recording on-site and off-site broadcast recording // 400400 Total 23006 The sales volume is settled according to the corresponding promotional deduction points, as follows: Serial number Activity content Industry type apportionment Remarks 11 yuan for 2 times the deduction for all shopping malls (the mall will no longer implement the original deduction point) 21 yuan for 1.8 times the mall deduction for 11 Point execution (the mall will no longer implement the original deduction point) 31 yuan for 1.8 times 1 yuan for 1.5 times the mall will be implemented as 12 deduction points (the mall will no longer implement the original deduction point) 41 yuan for 1.5 times (only participate in "1 yuan for 1.5 times" "promotion and reaches a certain proportion) the mall will implement 13 deduction points (the mall will no longer implement the original deduction point) 51 yuan for 1.3 times (only participate in the "1 yuan for 1.3 times" promotion and reach a certain proportion) the mall will implement 14 deduction points ( The mall will no longer implement the original deduction points) 6 will not participate in the counters/an additional 5 deduction points will be added based on the original contract 12. Sales estimate (1) Sales estimate industry sales data reference (2.17-20 days 4 days) 200 collected 100 daily average Estimated sales growth rate Daily average sales It is estimated that the total sales in the five days of March 8th Festival will be 66249816562430215311 yuan 1076555 yuan (2) Gross profit budget ① Estimated comprehensive gross profit (1076555 yuan × 12 (average deduction rate)) 129186 yuan ② Expenses 23006 yuan ③ Estimated Gross profit 106,180 yuan 13. Promotional division of labor serial number coordination matters completion time Responsible person Inspector Supervisor 1 sends a letter to each counter Before February 28, Mr. Ye Yuanfu Fu Jiahua Wang 2 will make statistics on participating counters. Before March 2, Ye Yuanfu Fu Jiahua 3 will urge the manufacturer to make up for it in time Goods Before March 4, Director of the Merchandise Department Ye Yuanfu 4 printed various promotional layouts. Before March 4, Gao Weiguang Fu Jiahua 5 arranged promotional publicity. Before March 4, Gao Weiguang Fu Jiahua 6 distributed items to the service center. During the registration period, Liu Guangqing and Wang Xiaoli 7 played the recorded broadcast content in a loop. During the promotion period, Wang Xiaoli and Fu Jiahua 8 implemented the promotion content to salespersons and cashiers. On the morning of March 3 and 4, Fu Jiahua and Ye Yuanfu 9 sent member text messages. On March 4, Wang Xiaoli and Liu Guangqing and Fu Jiahua 10 made sales statistics after the promotion. March 9, director of the merchandise department Ye Yuanfu and Chen Taiwa and Fu Jiahua 11. Promotion related explanation work Promotion period Ye Yuanfu Wang Xiaoli Fu Jiahua 12 Post-promotion promotion data statistical analysis March 11 Chen Taiwa Fu Jiahua 13 Main entrance audio promotion period Bi Daibing Fu Jiahua Note: The plan was first published on the public account: Commercial Real Estate Library - Commercial Real Estate Library ——Scope of Involvement——The whole industry chain—all business formats——---Commercial real estate-shopping mall-real estate-department store-supermarket-convenience store-commercial comprehensive-retail business-expansion and franchise-operation management-marketing planning-human resources -Investment leasing-pre-business research-finance and taxation-opening preparation-retail strategy-retail self-media-capital finance-marketing planning-strategic promotion-contact activities-expansion and franchise-financial financing-project management-large operations-full cost control-finance Taxation - human resources training - opening preparations - real estate strategy - real estate marketing planning ~ commercial real estate marketing planning ~ commercial marketing planning (shopping malls, department stores and supermarkets) ~ brand marketing planning ~ marketing planning full industry chain plan - various latest activity cases - education - promotion -Appreciation party-press conference-store celebration-annual meeting-charity-shopping mall-carnival-opening-roadshow-maternal and infant-parent-child category-events-market-promotion-party-cultural festival-concert-music festival-exhibition-activity Execution-investment-theme activities and other latest event planning plans-real estate event planning-press conference-opening-groundbreaking-marketing center opening-dinner-appreciation party-festival-warm-up-activities-acknowledgement of funds

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