How to write a promotional slogan?

1. Refine verbs, adjectives, etc.

To make language concise and expressive, we must pay attention to tempering verbs, adjectives, etc., such as " The proposed advertising slogan "Reducing Burden" could be "It is imperative to promote quality education, and it is urgent to reduce the burden on students"? In this advertising slogan, the verb "promote"? "reduce", and the idiom "is imperative"? The use of "without delay" reveals the urgency of the current transition from exam-oriented education to quality education?

2. Clever use of rhetorical techniques

Smart use of rhetorical techniques can turn abstraction into concreteness, dullness into vividness, and decay into magic?

1 Metaphor? For example, the advertising slogan "A message to middle school students in the new century" "In the new century, "A flying dragon, a phoenix spreading its wings" uses metaphorical rhetoric to arouse our beautiful reverie for the new century?

2 Dual? Or write an advertisement for the above content, you can write an advertisement for " "Work hard to describe the beautiful present; struggle to weave a brilliant future"? The upper and lower sentences have the same number of words, the same part of speech, and the contrast is neater? Warning us about opportunities? Destiny only favors those who are diligent? Only by working hard today can we have an extremely brilliant tomorrow?

3 Personification? If the TV station were to open a "middle school student channel", could you please write an advertising slogan for it? Someone wrote: "Middle school student channel, impeccable tutors? Students are indispensable for success. "Middle school students are a huge group, but there are few TV channels dedicated to solving their problems. Facing an important juncture in life, students are at a loss and their parents are worried. This slogan expresses Their voices?

4 Repetition? The role of repetition is to emphasize a certain meaning and deepen a certain feeling. For example, the slogan of "Burden Reduction for Middle School Students" is "'Burden Reduction' is good, and the schoolbag on the back becomes lighter. The students' brains come alive, and the future of the motherland lights up." The repetition of three "...get up" makes people feel more relaxed and brighter as they read. Why not clap and praise "burden reduction"?

Three? Strive to be subtle and humorous

Implicit language is thought-provoking, like chewing olives; humorous language can make the article lively and not dull. ?For example, the slogan of "Protect the Environment" is "Please don't let the ghosts of carbon monoxide, nitrogen dioxide, and sulfur dioxide that harm human beings float on the streets." ?Environmental protection is a topic of concern to all mankind. This sentence implicitly shows that toxic gases cannot be released at will. Emissions?

Four? Pay attention to the beauty of phonology

To make the language of small compositions such as advertising slogans effective In order to achieve the effect of publicity, the use of repeated words? Paying attention to rhyme is a better method?

1. The use of repeated words? For example: "Work hard to exercise your body and move towards success easily"? Life lies in Sports, only by exercising diligently can you have a healthy body and achieve academic success? The overlapping of "diligently" and "easily" makes people happy to memorize it and never forget it?

2 Pay attention to rhymes? For example, the advertising slogan "A message to middle school students in the new century" is "Beautiful buds bloom in the new era, and sweet fruits are shared in the new century"? The words "put" and "enjoy" in the advertisement rhyme with "ang"?

Five? Introducing the old and bringing forth the new

The "introducing the old and bringing forth the new" here refers to imitating ancient poems, sayings, famous sayings, aphorisms, etc. Come up with a new sentence? These "Chen" words have concise language and strong expressive power. When used, they can play the role of one against ten. For example, the slogan for "burden reduction" can be "Suddenly hearing that one night's burden reduction' is coming, thousands of teachers can learn from it." "Be happy and cheerful"? This sentence imitates the poem of Cen Shen, a poet of the Tang Dynasty, "Suddenly a spring breeze comes overnight, and thousands of pear blossoms bloom on thousands of trees." It describes the joy of teachers and students under examination-oriented education after implementing "burden reduction"?

Six? Incorporate advertising slogans

Most advertisements are expressive, and the slogans are well known to women and children, and they can be used to solve What is the best composition to write "a one-sentence advertising slogan"?

For example, write a slogan for the school's "Qidian" literary club: "There is no best in the starting point of literature? Literature in the starting point, only better?" This evolved from the Aucma advertisement "There is no best, only better"? Enterprise To pursue the spirit of never-ending enterprising spirit, isn’t the path of literature the same?