How to effectively develop strange customers? How to communicate?

The first step-preparation before the visit

Face-to-face communication with customers for the first time and effective visit to customers are the first step towards the success of conference marketing. Customer visits can only be successful if they are fully prepared. The key to evaluate the success or failure of marketers is to see how many effective new customers they have developed and how many sales achievements they have improved each month. So, how to make a successful home visit?

Successfully accessed image.

The concept of "you can sell if you are willing to work" is outdated! Instead, it is "careful planning, saving time and effort!" The only participant in the visit is the customer. If you want to make progress, you should first critically examine your efforts and then decide what to do.

Visiting customers at home, especially for the first time, is inevitably a little wary of each other and difficult to relax. Therefore, marketers should pay special attention to the first impression we leave others, and a successful visiting image can help you to succeed.

● External image: You can keep a good image by being natural in clothes, appearance, manners and even expressions.

● Control emotions: Bad emotions are the enemy of success. We should learn to control our emotions remotely.

Affinity: Eliminating the psychological barriers of customers and establishing affinity will build a bridge to communicate with customers.

● Sincere attitude: "What you know is what you know, and what you don't know is what you don't know", which is the basic truth of being a man as the old saying goes.

● Self-confidence psychology: Self-confidence comes from psychology. Only by "believing in the company, products and yourself" can we build a strong self-confidence mentality.

Contact is an important step to facilitate the transaction. For conference marketing, home visit contact is the cornerstone of success. Before visiting customers, marketers should lay a solid foundation for success.

Plan preparation

1) Program Purpose: Because our sales model is continuous, the purpose of door-to-door visits is to promote ourselves and corporate culture rather than products.

2) Planning tasks: The primary task of marketers is to transform their "stranger position" into "friend position" in a short time. In your mind, when communicating by telephone, you should be clear about the situation, make a preliminary analysis of the customer's personality, choose the starting point of communication, plan the number of products to be promoted, and do a good job in one-stop service of calling, sending letters and communicating.

3) Planning route: Visit according to the excellent planning route and make a visit plan! Today's customers are the continuation of yesterday's customer visit and the starting point of tomorrow's customer visit. Sales staff should make good route rules, arrange work in a unified way, make rational use of time and improve the efficiency of visiting.

4) prologue: how to enter the door is the biggest problem we encounter. A good beginning is half the battle, and we have a 75% chance.

External preparation

1) Instrument preparation: "Don't judge a book by its cover" is used to warn people, while "90% of the first impression depends on the instrument". If you want a successful home visit, you must choose clothes that suit your personality to reflect your professional image. Show the brand image and corporate image to customers through a good personal image. The best achievement is to wear the uniform clothes of the company, which makes customers feel that the company is very formal and has a good corporate culture.

Gfd: Men wear uniform coats and ties, dark trousers and black flat shoes, which can avoid hair quality problems such as long hair and dyeing hair, and do not need to wear any accessories. Ladies wear a uniform jacket and tie, dark pants or skirts, black leather shoes, avoid hair distribution and dyeing, and do not wear any accessories.

2) data preparation: "bosom friend knows your tax, and talk about it."