What's the difference between a shopping guide and a signboard?

Shopping guide signs and signboards are two different types of signs set by shops or enterprises outdoors. They have the following differences:

1. Different positioning and functions:

-Shopping guide card: A shopping guide card is a small sign set at the door of a store or on a shelf, which is mainly used to guide customers to designated areas or merchandise display areas. Shopping guide cards usually provide shopping guide information, such as special promotions, product introductions, brand logos, etc. Its main function is to attract customers' attention and guide them to buy goods.

-Signboards: Signboards are large outdoor signboards set up by shops or enterprises, which are usually installed outside buildings or hung on storefronts. The function of signboard is to convey the name, brand identity and operating characteristics of the store to passers-by, so as to arouse their interest and attract them into the store.

2. Different sizes and appearances:

-Shopping guide card: Shopping guide cards are usually small and moderate in size, and can be placed in front of the store or on the shelf. They are usually vertical or banner-like, using easily recognizable fonts and patterns.

-Signboards: Signboards are usually large, sometimes occupying the external wall area of the whole building. They usually adopt a three-dimensional design and use larger fonts and patterns so that people far away can see and recognize them.

Generally speaking, the shopping guide card is mainly used to guide customers to designated areas or commodity display areas, while the signboard is used to convey the name and brand information of the store and attract passers-by to enter the store.