There are roughly four plans for the planning activities of the Double Eleven Shopping Festival.

Double Eleven Shopping Carnival refers to the online promotion day of 165438+ 10/0/. Double Eleven has become an annual event of China's e-commerce industry, and gradually affects the international e-commerce industry. The following are four overall plans for the planning activities of the Double Eleven Shopping Festival that I shared with you for your reference and hope to help you. Double Eleven Planning Activity Plan 1

One. Activity theme:

Singles' Day is not lonely. You still have me without him.

Second, the activity schedule division

Pre-event (165438+1October1-kloc-0/65438+1October 10) Pre-event publicity, recruitment and material preparation.

In the middle stage (165438+1October 1 1), when the activity is going on, one group of activities will be controlled, and the other group will walk the streets to attract people and maximize their popularity. )

Later (165438+1October 1 1 days later)? Fried cold rice? Review the activity and spread it twice.

Third, the specific details of the activity.

Participants: female (girlfriend must be brought)

Specific content of the activity: Participants (in groups of 6) choose clothes to match in any store in the women's city and dress up their girlfriends. Then the judges (9 people are randomly selected from the crowd), and the best matching person will choose 2 matching clothes from his own choice. Other participants give small gifts. The activity cannot be repeated.

Activity participation mode: on-site selection

Other advantages:

1. Participants who spend all of 30 yuan in the Women's City will get 1 movie ticket (optional popular movie).

2. All the participants of the day's activities spent all the money in 60 yuan in the Women's City, plus two movie tickets for songs of 10 yuan (optional popular movies).

Double Eleven Planning Activity Plan II

One. Activity background

"Double Eleven" refers to the annual165438+1October 1 1, which is also called Singles' Day because of its special date. Large e-commerce websites generally use this day to carry out some large-scale discount promotions to increase sales quotas. About 20xx1October 20th, the biggest commercial activity on the Internet in China took place: on Taobao, many merchants launched a 50% discount promotion, and 21000000 people collectively snapped it up, with more than 150 famous brands participating. The single-day turnover is 936 million!

Second, the activity time.

165438+ 10 month 1 1 or so.

Third, the venue.

Chen Rui physical examination center Taobao shop.

Fourth, the theme of the event.

"Double Eleven" easily grabs 50% off, and health is not discounted.

Verb (abbreviation of verb) activity content

A. product promotion.

1, single stroke over 400 decreases by 20, or extra special physical examination (three items of liver function, four items of serum protein, total cholesterol, triglyceride, high density lipoprotein cholesterol (HDL-C) and low density lipoprotein cholesterol (LDL-C)).

2, a single full 600 Li minus 30 or send a special physical examination.

3, a single full 800 Li minus 40 or send a special physical examination.

4, a single full 1000 set over 50 or send a special physical examination.

5. The whole package is accompanied by a piece of 25 yuan, a calcium-supplemented bone powder for middle-aged and elderly people with eel calcium on the south coast of 50 yuan. Reputation of 5 stars+cash back amount after favorable comments depends on the package amount, such as within 300, 300-399, 10 yuan, 400-499, 15 yuan, 500-599, 20 yuan, 600-699 and 25 yuan, 700-799.

Popularization of intransitive verbs

A. internal promotion.

This activity package is marked prominently on the homepage of the online shop, and a calcium-supplementing and bone-strengthening powder for middle-aged and elderly people in southern coastal eel is added to the whole package, which is sold from 25 yuan to 50 yuan. This page contains a detailed introduction of this activity and a link to the product package. The original price and discount price must be marked in the package price, and the page should be placed on the home page.

B. external promotion.

All promotion personnel and tasks of Xx Network Operation Department shall be promoted in the surrounding websites, and the promotion time shall be before and after the Double Eleven.

Double Eleven Planning Activity Plan III

First of all, the name of the plan book

Taobao store double eleven marketing plan book.

Second, the background of the incident

With the development of Internet, online shopping has become a very common thing. Taobao is the leader of online e-commerce platform. With the rapid growth of consumer spending power and Taobao sales, many people see business opportunities from the market potential of e-commerce and are attracted by this fair entrepreneurial paradise, and they have joined the ranks of e-commerce. The impact of this is that even if Taobao's consumer market is large enough, the competition is becoming more and more fierce. Therefore, in today's Taobao environment, even large-scale brand stores will find it difficult to keep up with the price war of small and medium-sized online stores without promotional activities, and the sales data will be very bleak. The upcoming Double Eleven undoubtedly kicked off an e-commerce war. In this case, Taobao shop owners should start to tighten their nerves and make careful arrangements.

Third, the purpose and significance of the activity

During the Double Eleven e-commerce promotion, we used various marketing methods to attract consumers' attention, increase online store traffic and increase in-store sales, which finally improved our sales performance and impression in consumers' minds during the Double Eleven period.

Four. Activity content

1. Store decoration and overall feeling:

The homepage and baby content page of our store should be artistically arranged, illustrated as far as possible, and always filled with the atmosphere of double eleven promotion to arouse consumers' desire to buy. The decoration stage is basically divided into three stages:

(1) Before the festival: Render the atmosphere of Double Eleven, attract consumers' expectations for the promotion of Double Eleven in advance, and even offer preferential promotions to some treasures in advance, so that customers can pay attention to our store;

(2) Double Eleven: Shops should reflect the scene of doing their best to promote sales. No matter whether they are busy or not, they should launch various ways to promote goods and serve every customer well;

(3) after the festival: reflection? Double Eleven has passed, and the afterheat of promotion has not faded? Let the buyers who are late or concerned about our store still enjoy the promotion benefits brought by the Double Eleven, but it is bound to have a great convergence compared with that day, but it highlights the purpose of our store taking buyers as God.

2. Promotion method:

(1) Direct discount: the original price is 300 yuan, and the current price is 50% off 150 yuan. This discount method is the simplest and the easiest for consumers to understand. No matter which baby is in the store, even if the whole store is selling at a discount, even if it is not in the specified 20 discount price, it is more acceptable for many consumers to change the price directly after shooting.

(2) Buy one and get one free: choose one baby at will and give another baby, with the highest price as the final amount of the transaction. This kind of promotion depends on the eyes of consumers. Smart consumers will enjoy a discount of almost 50% if they choose properly.

(3) Two packages: After buying a baby, you will find that you can enjoy the package service by buying another one, and it is inevitable that you will have the desire to buy it again. Although this discount is not strong, many consumers are still willing to pay the bill.

(4) Full delivery: Full delivery of 100 yuan coupons, full delivery of 20 yuan coupons in 200 yuan and full delivery of 80 yuan store coupons in 600 yuan. This way is a bit special. For example, this baby happens to be in 99 yuan and does not meet the preferential conditions. You must choose another one and accumulate it to enjoy the discount of coupons.

(5) Package: This way is a bit like kidnapping consumers. For example, if you buy any treasures from the audience, you can use 37 yuan to add treasures below 100 yuan, and 47 yuan to get treasures below 150 yuan. Similar to this way, it is to drive the baby at a high price and a low price, and it can also drive the sales of online stores. According to relevant statistics, this method is the most popular among consumers.

3. Customer service:

During the Double Eleven period, consumers' traffic will generally be much more than usual. At this time, it is necessary for customer service to grasp the sentence and reply speed. It is best to add the cheerful information of Double Eleven in the language, which is also a promotion to the buyer's desire to buy.

4. After-sales service:

When customers have problems buying babies in the store, they should return them. They should deal with this matter quickly, politely and amicably. Don't leave questions for customers. Appropriate mediation should be carried out on commodity problems, whether to return goods or negotiate, and customers should not be asked to seek Taobao to protect their rights.

Double Eleven Planning Activity Plan IV

I. Activity background:

? Double eleven? It means the annual165438+1October 1 1 day, which is also called Singles' Day because of its special date. Taobao Mall used this day to carry out some large-scale discount promotions to increase sales quotas. Around 20xx165438+1October 1 1, many merchants launched a 50% discount promotion on Taobao, with 2 1 10,000 people snapping it up collectively and more than 150 famous brands participating. The single-day turnover is 936 million!

Second, the purpose of the activity:

Due to the limited exhibition space in the main venue of the event, our flagship store was only opened for 1 month, and it was not supported by the exhibition space of Taobao Mall. However, we can take advantage of this high-flow and high-turnover opportunity to launch corresponding activities in stores and get a slice of this crazy online shopping.

Three. Activities:

2 yuan minus 1 yuan (equivalent to 50% off the audience), take it and subtract it! It's all postage!

Slogan: Kelly Chen tells you: 50% discount is also included!

Activity time: 20xx. 11.11early morning1till 24: 00.

Fourth, activity analysis:

At present, there are 79 items in our store, of which 55 items are 2.5 times the ex-factory price, 22 styles are 2 times the ex-factory price, and 2 special items are 1.76 times the ex-factory price. Only two specials will lose money after 50% discount, but the picture effect of the specials is very poor and will hardly bring sales. Therefore, it is estimated that a 50% discount will only result in a commission loss of no more than 5%.

It is estimated that the transaction volume of that day was10 billion, and 80% of the sales were concentrated in 20% of the big stores. We belong to 80% of small and medium-sized stores, and * * * took the remaining 200 million transactions, with an average of 5,000 yuan per store. Our goal is to reach an average of 5000 yuan.

Fifth, teamwork:

Artist: Homepage designed as a theme, and pictures of activity advertisements. Copywriting: advertising slogan for refining activities. Promotion: delete the discounts set by supporting price reduction and third-party discount software, and do a good job in replying to the web pages about Taifeng Home Textiles and promoting shop activities.

Customer service: reply quickly and explain the details of the activity. Modify the prices of some commodities. Shipper: Get the goods ready and contact the courier company in advance to prepare.