Double Eleven store activity planning plan (selected 5 articles)

November 11th is our emerging "Double Eleven Shopping Festival". What content does each Double Eleven store have? The following is the "Double Eleven store activity planning plan" compiled by me for everyone ( Selected 5 articles)" are for reference only. Everyone is welcome to read this article. Chapter 1: Double Eleven store activity planning plan

1. Purpose of the activity

In order to improve sales performance, brand influence and product market share, combat competitors, and promote new products, This promotion plan is specially formulated.

2. Activity theme

Celebrate Double Eleven with strength and set the price as you wish.

3. Activity time

From x, month, x, 20xx to x, month, x, 20xx.

IV. Activity content

1. Be polite when entering the store

During the activity, every customer who enters the store will receive an exquisite gift.

2. Order with courtesy

Anyone who pays a deposit of 100 yuan at the store can get 500 yuan in cash during the event.

3. Lowest price

During the event, some products are at special prices.

4. You buy and I get it

During the event, if you order floor tiles for the living room and master and secondary bedrooms, you will receive 5 square meters of wall and floor tiles for the kitchen and bathroom.

5 and 7-star free services

(1) Free door-to-door measurement, calculation of dimensions and materials;

(2) Free design of paving plan .

(3) Free home delivery.

(4) Free paving guidance.

(5) Free door-to-door return/exchange once.

(6) Free two boxes of caulking agent.

(7) Free cleaning will be provided after the decoration is completed.

5. Promotion of the event

1. Early preparation

Starting from x, x, month x, advance publicity will begin. Channels: leaflets, banners, KT boxes, X display racks, SMS platforms, WeChat, community promotions, home decoration companies, stores, etc.

2. Material preparation

Materials outside the store.

In-store materials.

6. Budget

xx yuan.

VII. Activity Inspection

During the activity, the store and marketing department cooperate and coordinate to carry out price execution, advertising, atmosphere layout, promotion display and other work, and strictly follow the promotion plan This activity is to achieve the purpose and significance of this activity. Chapter 2: Double Eleven store activity planning plan

1. Promotional theme

Double Eleven carnival giveaway.

2. Promotion purpose

Promote the old to introduce the new and enhance visibility.

3. Promotion time

November 11, 20xx.

4. Promotion targets

xx new and old students.

5. Specific plan

1. For old students bringing in new students: old students will receive 20 class hours (double the amount), and new students will get a higher discount;

2. Non-old and new students who register on the same day will receive a direct discount of xx yuan;

3. All new students who register on November 11th will receive xx one-month special courses. Chapter 3: Double Eleven store activity planning plan

Double Eleven is a festival that e-commerce companies must compete for over the years. The intensity of activities and publicity, the number of participating brands and categories, and the richness of activity forms are all the highest in the year. . As an offline physical mall, we need to grasp the concept of Double 11 shopping carnival and carry out winter clothing promotions when the temperature drops in November. The intensity of activities, marketing methods and on-site experience should be more differentiated from e-commerce, so as to highlight the characteristics of physical stores.

1. Event theme:

Double 11 decisive battle - xx Department Store opens China Shopping Festival!

2. Event time:

November x (week x)-November 11 (week x)***4 days

3. Activity content:

xx Department Store has an unprecedented event on November 11th. A big attack, the decisive battle of Double 11, declaring war on e-commerce, more discounts than online shopping!

How to receive coupons:

① Receive with the "Double 11" SMS;

② Follow the official WeChat account of "xxxx Department Store", reply "1" to get an electronic coupon, and use the electronic coupon to receive the paper gift certificate;

③Receive it directly with the VIP card; one person per each type The coupon method is limited to 2 pieces; the gift certificate can only be used on the 1-3F of xx Department Store, except for gold jewelry, watches and glasses, special offers, rental counters and express counters; the gift certificate cannot be used across counters, one coupon is worth 100 yuan, and 2 yuan is worth 200 yuan. Each item is limited to 2 coupons; the gift certificate is a one-time use and will not be changed or cashed. It will be collected by the cashier at the checkout counter; "coupon accepting" or "not accepting coupons" must be clearly stated at the counter.

Coupon collection time: November x to November 11.

Gift voucher usage period: November x to November 11.

Coupon collection location: Main service desk on the first floor of xx Department Store.

4. Gift settings:

1. Get coupons for purchases over xx.

2. Free food coupons for purchases over xx.

3. Get a small exquisite gift for every xx purchase. Chapter 4: Double Eleven store activity planning plan

Activity time:

November 11, 20xx.

Event location:

xx Beauty Salon.

Activity target:

All new and old single female customers.

Purpose of the event:

It coincides with the "Singles' Day", in order to enable all single female customers to feel the warmth of the beauty salon during this festival, and also have a beautiful experience . During the "Singles' Day", and taking into consideration the season, climate and other issues, the beauty salon hereby launches hydrating, anti-drying, repairing and other promotional items that are popular among female friends. We hope to take advantage of this season to establish a harmonious and warm communication platform with customers. It can bring more new friends to beauty salons and increase the beauty salon's consumer market share.

Activity promotion:

1. "Singles' Day" is a festival spread from the Internet, so the publicity should focus on the Internet promotion planning. First, publicity information about this event was published on the beauty salon’s website, official Weibo, forums and other channels. Publish event content online about two weeks in advance.

2. During the event, distribute leaflets and coupons in crowded places, streets, and commercial main streets. It is best to combine it with WeChat marketing.

3. Two weeks before the event, holiday coupons and experience coupons will be distributed to customers who spend a certain amount of money in the store. And decorate the door of the beauty salon, put up posters and hang banners at the entrance of the beauty salon, etc.

Activity content:

1. Members of the beauty salon participate in this activity during the activity. With their membership cards, they can get a 20% discount on sales and receive skin care experience coupons. If the membership points If the points in the card reach 500 points or above, you can experience a moisturizing and hydrating program in the store for free with your membership card.

2. Non-member customers who spend 288 yuan in the store during the event can directly enjoy a 20% or 20% off discount. In addition, you will receive a membership card and a sample skin care sample provided by the beauty salon.

Notes:

1. Complete the registration at the front desk and record the customer's name and information.

2. Train employees on activities to thank customers, tap their potential spending power, and stabilize customer sources.

Therefore, during the event, you should pay attention to every step from the moment the customer enters the door to the end of the purchase, keep smiling and be kind to others.

3. Many beauty salons do not have QR codes. If they do, use QR codes to promote this event, and the effect will be maximized. Pushing pictures, texts and videos through WeChat will attract more customers to participate in Singles Day activities. Chapter 5: Double Eleven store activity planning plan

1. Activity theme

"There are no more singles, and dining will not be lonely."

2. Event time

November 11, 20xx.

3. Event location

xx restaurant.

IV. Participation Methods

Any user who follows the public account of this restaurant xx can participate in the WeChat marketing activities of this restaurant.

5. Activity Platform

xx Technology xx marketing platform uses the lucky wheel, gift box opening, micro-voting, and coupon functions to carry out this Singles Day WeChat marketing activity.

6. Activity format

1. "Follow the restaurant and get a free Singles' Day gift"

Anyone who goes to the store and follows the restaurant on WeChat on Singles' Day will get a cold dish: One portion, one drink, one dessert. (Limited to one per table.)

2. Lucky wheel, have fun

Users who reply xx on this public platform will have the opportunity to win 4-6 dishes carefully prepared by this restaurant One meal per person.

Activity prizes:

First prize: Exquisite meal for 4-6 people

Second prize: Food voucher

Three Prize: Fish Head with Chopped Pepper

3. I want to open the gift box, both to get something and to eat.

Follow the restaurant on WeChat:

Reply with the keyword "unpacking the gift box" on the restaurant's WeChat platform;

After receiving the gift box, invite 3 friends to help open the gift box.

Activity prizes:

First prize: 1 1-person set meal (256 yuan)

Second prize: a 111 yuan voucher

Third prize: Enjoy a portion of the signature dish for 11 yuan (original price: 99 yuan)

4. Sing a love song and win a king meal

November 1st to 9th, Send self-recorded love songs to the public account in voice form, and fans will vote for the most beautiful love songs. The top 11 with the most votes can enjoy a 11% discount on dining in the store!

5. WeChat Sign in and enjoy the discount

Anyone who signs in on WeChat for more than 11 consecutive days (including 11 days) will receive a coupon worth 111 yuan (the coupon can be used when spending over 500 yuan) .

Also: Any customer who participates in the above activities and dines in the store will receive a free rose when spending over 111 yuan.

The final interpretation right of this event belongs to xx Restaurant.