How to develop leisure agriculture and rural tourism?

To develop leisure agriculture and rural tourism, we must first carry out demonstration activities, which is an effective way to improve the system and mechanism, innovate work ideas, strengthen work guidance and standardize development, and should adhere to the following principles:

1, on the premise of scientific planning and overall development.

Adhere to planning first, link up with local economic and social development planning, new rural construction planning, leisure agriculture and rural tourism planning, and guide the rhythmic development of suitable development areas.

It is necessary to combine the rational development and protection of agriculture and tourism, unify production, life and ecology, attach importance to the protection of rural ecological environment, rationally develop and utilize resources, and realize long-term sustainable development.

2, in order to promote farmers' employment and income.

First of all, we must adhere to the principle of giving priority to agriculture, fully respect farmers' wishes, and effectively protect farmers' right to participate and benefit. We must not develop leisure agriculture and rural tourism at the expense of farmers.

Secondly, we should make full use of national and local policies and measures to support agricultural development, poverty alleviation and development, environmental protection and small town construction. Efforts should be made to solve practical problems such as weak infrastructure of leisure agriculture and rural tourism, insufficient venture capital and low quality of employees, so as to enhance farmers' employment and income-increasing ability.

3. Supported by the cultivation of rural characteristic industries.

We should proceed from reality, adjust measures to local conditions, closely rely on agricultural production process, farmers' cultural life and rural customs to cultivate leisure tourism industry, develop leisure tourism products, highlight ecological characteristics, increase scientific and cultural connotations, and transform resource advantages and cultural advantages into industrial advantages and economic advantages, so as to make it a rural tourism industry with high cultural taste, high knowledge content and high added value.

For this problem, how should leisure agriculture and rural tourism develop? I think there are two terms here, namely agriculture and tourism mentioned in the title. Therefore, I think leisure agriculture and rural tourism should be based on the characteristics of leisure agriculture and rural tourism, adapt to local conditions, and conform to the laws and characteristics of development, such as providing tourists with experiential leisure agriculture-based rural tourism.

First, adjust measures to local conditions and adopt a development model that conforms to objective laws.

In the development of all walks of life, they all have their own development laws and models, among which the development model adapted to local conditions has been repeatedly mentioned. For example, Premier Li Keqiang mentioned the following contents in the field of education in this year's Government Work Report:

Other undertakings emphasize the development according to local conditions. In leisure agriculture and rural tourism, the concept of adapting to local conditions should be paid more attention to and developed. For example, on the basis of regional agriculture, we can increase the infrastructure construction of leisure tourism according to local conditions, take advantage of the popular period of rural tourism in recent years, and adopt a way that conforms to the laws of agricultural development and rural tourism. For example, we can adopt experiential agriculture and rural tourism to develop leisure agriculture and promote rural tourism.

The second is to take the characteristic development path of keeping pace with the times.

In addition to the above-mentioned ways of adapting to local conditions, I think the development of leisure agriculture and rural tourism can not be separated from the development concept of keeping pace with the times, that is, taking the characteristic development road of keeping pace with the times.

Just like the late Qing Dynasty in history, the Qing Dynasty was closed and backward for a long time and was invaded by foreign forces, so was the development of agriculture and rural tourism. Especially in today's rapid development of modernization, various places among network celebrities are being discovered every day, so I think that in the development concept of leisure agriculture and rural tourism, we have to rely on our own characteristics and communication and promotion tools that keep pace with the times. For example, leisure agriculture and rural tourism can establish an attractive signboard according to their own characteristics. We should not only pay attention to agriculture and tourism, but also pay attention to the concepts of leisure and rural tourism, and then use modern media to promote them in order to achieve the goal of rapid development. Of course, development is very important, so is long-term maintenance and investment that keeps pace with the times in the later period.

In short, in the development of leisure agriculture and rural tourism, I think we can adopt a development model that conforms to objective laws and take a characteristic development path that keeps pace with the times according to local conditions.

The above personal views, thank you for reading!

Leisure agriculture should consider the problem from the perspective of what is more attractive to grow. If you plant strawberries in spring, people who go out for a walk just like to eat strawberries and can pick them themselves. Isn't that a good idea? There is nothing unsuccessful in engaging in leisure agriculture along this line of thinking. So is rural tourism. People in the city are tired of the fast-paced lifestyle in the cement forest every day, and then they will come out for air to relieve the stressful work pressure. At this time, rural tourism should consider how to meet the needs of this group of people and have good returns. If rural tourism is completed and people in the city are willing to come, stay and have a good time, will they worry about development?

First of all, we must understand this concept.

Leisure agriculture is a new form of agricultural production and management that uses agricultural landscape resources and agricultural production conditions to develop sightseeing, leisure and tourism.

Rural tourism is a form of rural tourism that aims at tourism and vacation, takes villages and fields as space, is free from human interference and ecological damage, and has the characteristics of travel and wild behavior.

The question is, how to combine the two?

In fact, this is a very popular form at present. The concept of rural tourism is often mentioned in rural revitalization. You must have an attractive agricultural industry. For example, the International Lemon Festival, which recently opened in Tongnan, is a typical form of industry-driven tourism. Related agricultural industries, such as planting and aquaculture, are feasible. Of course, you should develop the agricultural industry according to your local characteristics and regional development orientation. Combine the development of the first, second and third industries, do comprehensive development projects, and combine tourism to attract people! Therefore, the key here is your urban positioning and development planning. Many industries can't be blind or homogeneous, which is also a common situation in industrial parks in recent years.

First of all, we should do a good job in the accurate positioning of leisure agriculture and rural tourism. The understanding of environmental protection must be raised to the first place. We should adjust measures to local conditions, vigorously develop local traditional culture and rural crops, and understand their needs from the perspective of tourists. We should not pursue the big and complete, but strive for perfection. For different levels of tourists, we should design different consumption experiences, be clean and hygienic, and avoid making leisure agriculture and rural tourism look like star-rated hotels in the city and get used to it. I'm going back to the countryside, because there are too many daily lives in the city. We should make tourists feel at home, design some hands-on experience projects for tourists, do a good job in deep processing of household agricultural products, improve the added value of agricultural products, and greatly increase rural income. We should take a long-term view and not be eager for quick success. A steady stream of tourists is the biggest profit source for leisure agriculture and rural tourism.

The leading direction of land circulation development

Possible content suggestions are as follows:

Abstract: Zhang

1. Take rural pastoral as the landscape, agricultural production activities and special agricultural products as the leisure attractions, and develop various theme leisure activities such as agricultural tour, fruit tour and flower tour to meet the psychological needs of tourists to experience agriculture and return to nature.

The explanation is as follows:

? Circular pastoral agriculture tour focuses on farmland agriculture, and carries out tourism activities such as enjoying pastoral scenery, watching agricultural production activities, tasting and buying green food, and learning agricultural technology knowledge, so as to achieve the purpose of understanding and experiencing agriculture.

? Garden sightseeing tour focuses on fruit trees and gardens, and carries out tourism activities such as picking, viewing, flower viewing, hiking and fruit purchase, so that tourists can enjoy the green landscape and get close to the beautiful nature.

? Agricultural science and technology tour focuses on modern agricultural science and technology park, and develops and watches high-tech agricultural technologies and varieties, greenhouse facility agriculture and ecological agriculture in the park, so that tourists can increase their knowledge of modern agriculture.

? By participating in agricultural production activities, farming experience tour allows tourists to get in touch with actual agricultural production, farming culture and special local flavor by eating, living and working with farmers.

2. Take folk customs tourism mode, that is, take rural customs and folk culture as tourist attractions, fully highlight the characteristics of farming culture, local culture and folk culture, and develop tourism activities such as farming display, folk skills, seasonal folk customs, festivals, folk songs and dances to increase the cultural connotation of rural tourism.

The explanation is as follows:

? Agricultural cultural tourism uses farming techniques, farming tools, farming solar terms and agricultural products processing activities. Develop agricultural cultural tourism.

? Folk culture tour uses homestay, clothing, food, etiquette, festivals, entertainment and other folk customs to carry out folk culture tour.

? With the theme of going to the countryside to enjoy the cool, we will use folk songs and dances, folk skills, folk dramas and folk performances to carry out local cultural tours.

? On weekends and holidays, ethnic customs, habits, ethnic villages, ethnic songs and dances, ethnic festivals and ethnic religions are used to carry out ethnic cultural tours.

3. The land transfer planning is combined with the "farmhouse" tourism mode, that is, farmers use their own courtyards, their own agricultural products and the surrounding pastoral scenery and natural attractions to attract tourists to eat, live, play, travel, entertain and buy at low prices.

The explanation is as follows:

? Agricultural sightseeing farmhouse uses pastoral agricultural production and farm life to attract tourists for sightseeing, leisure and experience.

? Folk Culture Farmhouse uses local folk culture to attract tourists to watch, entertain and relax.

? Residential (oriented by product development and construction), Nongjiale uses the residential houses of this project to attract tourists to visit, so as to achieve the purchase intention of customer groups.

? Leisure and entertainment farmhouse provides tourists with food, shelter, play and other tourism activities with beautiful environment, complete facilities and comfortable service.

? Accommodation reception farmhouse attracts tourists for leisure travel with comfortable, hygienic and safe living environment and delicious special food.

? Farming participation in farmhouse music attracts tourists for leisure travel with agricultural production activities and agricultural technology.

4. The planning content and characteristics of the transferred land are combined with the tourism model of "city in city", and the housing construction and content pattern of the transferred land in this case are taken as tourist attractions for development and sightseeing.

The explanation is as follows:

? Most residential houses and housing tourism are oriented to the architectural characteristics, future development, sightseeing and tourism of towns.

? Using rural Taobao with local characteristics to develop sightseeing tourism.

? The architectural tour of small towns uses buildings, houses, streets, shops and gardens to develop sightseeing and tourism purposes, which has a macro lens effect.

? Sightseeing, using modern buildings, residential courtyards, street patterns, circular greening and industrial and agricultural enterprises to develop sightseeing.

5. Leisure and holiday tourism mode relies on natural and beautiful rural scenery, comfortable and pleasant fresh climate, unique geothermal hot springs, environmental protection and ecological green space, and combines the surrounding pastoral landscape and folk culture to build some leisure and entertainment facilities to provide tourists with services such as rest, vacation, entertainment, catering and fitness.

The explanation is as follows:

? It is characterized by land circulation planning, leisure and smart villages, high-grade facilities and excellent services, and provides tourists with leisure and smart rural holiday tourism.

? Leisure farms provide tourists with excellent natural environment, unique rural landscape, rich agricultural products and preferential catering and accommodation.

? Village simulation B&B hotel is mainly catering, surrounded by natural landscape and human landscape, providing tourists with leisure travel.

6. Popular science education tourism model provides tourists with tourism activities to understand agricultural history, learn agricultural technology and increase agricultural knowledge by using agricultural sightseeing parks, agricultural science and technology ecological parks, agricultural product exhibition halls, agricultural exposition parks or museums.

Interpretation: Construction of Agricultural Science and Technology Park Mode by Land Transfer

? Agricultural science and technology education base is based on agricultural scientific research base, with scientific research facilities as scenic spots and high-tech agricultural technology as teaching materials, which educates agricultural workers and primary and secondary school students and forms a new scientific and educational agricultural park integrating agricultural production, scientific and technological demonstration and scientific research education.

? Sightseeing and Leisure Education Agricultural Park uses the resources and environment of local agricultural parks, modern agricultural facilities, agricultural production processes and high-quality agricultural products to carry out agricultural sightseeing, participation experience and DIY education activities.

? Children's education agricultural base uses local agricultural planting, farming culture and agricultural technology to let primary and secondary school students participate in leisure agricultural activities and receive agricultural technology education.

? Agricultural Expo Park uses local agricultural technology, agricultural production process, agricultural products and agricultural culture to display and let tourists visit.

The summary is:

Return to the natural tourism mode, and use the natural landscape, green countryside and quiet living water of the circulating land to carry out tourism activities such as scenic viewing, hiking and sunbathing in agriculture. Let tourists know about nature, get close to nature and return to nature.

So as to achieve the dependence on the project, generate links, and also achieve the purpose of marketing and promoting products, bringing the population density aggregation effect and word-of-mouth effect to this case, and increasing the adhesion of target customer groups to products.

With the improvement of people's living standards, people's requirements for the quality of life have gradually increased, which has promoted the rapid development of China's tourism economy. Nowadays, tourism has become a strategic pillar industry of national economic development. Some counties and cities even develop global tourism, expecting this development strategy to inject new vitality into county economic development and become a new growth point of economic development.

Agricultural tourism refers to a new agricultural management mode that combines agriculture with tourism and attracts tourists by using agricultural landscape and rural space. It not only develops tourism products based on a wide range of agricultural resources such as agriculture, forestry, animal husbandry and by-fishing, but also provides special services for tourists. China is a big agricultural country, but it is not a strong agricultural country. At present, China's agriculture is in a painful period of transformation to modern agriculture, and it is also a critical moment of transformation. The rapid development of science and technology (sensors, AI and 5G) also provides opportunities for agricultural transformation. There are many problems in the process of agricultural development. For example, agricultural products are unsalable and the efficiency of economic transformation is low, which can not bring economic benefits to farmers and can not really improve farmers' economic income and happiness index. Tourism industry has strong comprehensiveness, high correlation, long industrial chain and obvious driving effect, which is the direct driving force of consumption and industrial development. The combination of agriculture and tourism can complement each other and seek development.

Take Chahe Village (this scene is located in the north of Weiping Town, Chun 'an County, Hangzhou City, Zhejiang Province) as a case, and make a comprehensive analysis. Chahe village was originally a remote mountain village. With the implementation of the rural revitalization strategy, Chahe Village has developed the economy of combining agriculture and tourism with its unique natural resources and built it into a "star village". This village has beautiful scenery, with fields in front and a stream passing through Chahe Village. This village abounds in fish, fruit and tea. When planning the format of Chahe Village, local village committees and experts fully tapped their own characteristics and tourism needs, forming a pattern of "four seasons tourism with tea". Picking tea in March, visitors can experience picking and making tea in the tea garden and feel the mellow fragrance of handmade tea; Fishing tadpoles in May, visitors can experience fishing tadpoles at designated sites, and the captured tadpoles can be taken home in containers; In autumn, tourists can also pick oranges, harvest rice, tie scarecrows and other agricultural projects to experience the fun of farming and harvest. At the same time, the village has also built a homestay with tea characteristics, allowing visitors to experience a different living environment. When developing the combination of agriculture and tourism, Chahe Village did not demolish and build large buildings, but fully combined the existing human, financial, material and resources, and adopted scientific methods of scientific planning and moderate transformation. Take Hanyin Yanfeng Ancient Terrace (this scene is located in Xuanxi Town, Hanyin County, Ankang City, Shaanxi Province) as an example. Yanfeng Ancient Terrace is a key cultural relic protection unit in Shaanxi Province, a national water conservancy scenic spot, a national forest park and the most beautiful countryside in China. It is the largest and best-preserved terraced field in Qing Dynasty discovered by archaeology in Qinba Mountain area at present. The annual Rape Blossom Festival and Daoxiang Tourism Festival (around Tomb-Sweeping Day and Mid-Autumn Festival) based on ancient terraces have promoted the development of local tourism industry, effectively increased local economic income and solved the livelihood problems of local farmers.

Farmland turns into scenic spots, farmhouses into homestays, agricultural products into tourist commodities, taking agriculture as a journey, taking tourism as a business, and combining agriculture with tourism to promote the development of rural industries, enhance rural economic construction, improve rural appearance, change rural appearance and increase rural people's income. The combination of agriculture and tourism is an important strategy for upgrading the current industrial structure, and it is also an opportunity for the integration and development of the primary, secondary and tertiary industries. Let tourism promote the healthy transformation of agriculture, let agriculture open a new chapter in tourism development, and promote the accurate implementation of rural revitalization strategy and the steady construction of beautiful countryside.

How to develop rural tourism, I think the two directions of "global tourism" and "one village, one product" proposed today are the right solutions. Every village should explore its own cultural connotation, promote characteristic agriculture, preserve the ancient features of ancient villages and increase folk activities, and at the same time realize the "three modernizations", that is, road hardening, house beautification and village greening. It is forbidden to demolish old houses and build new buildings in the name of "new rural construction" in order to create a unified rural area.

A village is a point. If there is a line connecting these points in series, you can create a "global tour" with points as faces. For example, the "Banlan Coast" in Shanghai Port, Shanxi Province, the "Nineteen Crossing in Yanbang" in Xinchang, and the "National Mountaineering Trail" in Ninghai. By creating a brand, the villages and natural scenery along the way are packaged into a whole, which increases the stickiness and consumption of tourists.

With the intensification of urban pollution and the increase of motor vehicles! Rural tourism and leisure farmhouse music are increasingly sought after by people! Time is pressing! Low cost! It is sweet to recall the painful experience! Recall the past!