Introduction of Heilongjiang TV Children's Channel

The broadcast time is 16: 30- 17: 55 every day.

The main content is to broadcast excellent domestic cartoons, giving consideration to adults and children, with a wide audience and good ratings.

Cartoon Go-karting is an interactive program carefully created by the children's program editorial department of Channel 7 of Heilongjiang TV Station. It is hosted by the cartoon dragons "Kaka" and "Carney" with the highest support rate. In the program, we mainly praise and encourage children by name, and arrange various activities, such as inviting children to the studio to host programs, collecting small jokes, collecting good deeds, collecting small questions related to cartoons and so on. Channel 7 has the highest ratings and market share, and the ratings of children's programs are also in the forefront in the same period. Cartoon karting every day is the expectation of children. In 20 12, cartoon karting will be the most exciting star of Channel 7.

Cartoon go-karting once hosted the "20 10, 201Smiling Face Competition of the whole province" and "20 1 1-Send handkerchiefs and enjoy the blue sky" on June 1st, which caused great repercussions.

Happy carnival

"Happy Carnival" is a large-scale growth inspirational variety show integrating entertainment, challenge, interaction and variety. It is broadcast every Saturday and Sunday in prime time 18:23 for 20 minutes. Caring for children, entertaining and accompanying growth truly embodies the purpose of "Happy Carnival, I am the biggest on weekends"!

Based on the whole province, Happy Carnival held the "Provincial Filial Piety Song Contest" and "Provincial Filial Piety Reading Contest", which was widely concerned and actively participated by friends from all over the province. The number of contestants, regardless of age, reached more than 3,000, which not only provided a stage for friends with dreams and specialties, but also promoted the traditional virtues of filial piety, occupying a large market share in similar programs, achieving high ratings and gaining a considerable audience in the province. The competition opened a variety of ways of communication and interaction. At that time, Internet radio and television stations and Weibo received enthusiastic feedback. Next, the "Happy Carnival" column plans to hold large-scale activities such as "the small host contest in the province", "the teacher-student style contest in the province" and "the children's talent contest in the province".

The column of "Happy Carnival" also excavates the elites of all ages who love children's TV programs, and cooperates with the Children's Art Troupe of Heilongjiang TV Station, a big family with tens of thousands of members, to find and shape tomorrow's stars.

The column "Happy Carnival" was promoted in hundreds of schools and kindergartens in Harbin, and the number of people directly facing the audience reached tens of thousands. In the next step, the program will be promoted in the whole province, and the offline audience will exceed one million people, radiating thousands of households.

Sunflower daily edition

Introduction to the column:

Sunflowers Bloom to the Sun is the brand column of Channel 7 of Heilongjiang TV Station. Its daily edition (broadcast every night from Monday to Friday, broadcast time: 17: 53- 18: 23) is a comprehensive children's column with the content of "happy broadcast, life information and story telling, that is, love of food, small reporters online, small weather station and weekly children's film and television hotspots". This column aims to give priority to children's participation, service and entertainment, and to evaluate recent events from children's perspective and language. Our slogan is: listen to children's voices, pay attention to their dynamics and give them a happy space! Sunflowers bloom in the sun. Joy is by your side!

The column is a section structure, which is divided into a banner section and a main section.

Banner section:

"Happy Broadcasting"-broadcast and comment on news from the perspective of children and tell stories that happen around you.

"I love telling stories"-Sunflowers bloom towards the sun, and wonderful stories are shared together. Children tell wonderful stories in their own language.

Little reporter online-a news column independently produced by children, covering current events, campus dynamics, social life and other aspects related to children. This part is searched by small reporters themselves, filmed in a planned way and broadcast under the lens.

Main part:

"Only Love Food"-With a family that loves food as the main line, a humorous short story is interpreted in the form of a children's sitcom, which is not only full of jokes, but also teaches a nutritious and healthy food every day.

Longlong Training Camp-Longlong Training Camp, which small audiences can join after signing up, regularly organizes various activities, and the host of Longlong family leads campers to experience various experiences and show their elegance.

Highlights of the column:

"Sunflowers Bloom to the Sun" has set up a stage for children in the province to exercise themselves and show their elegance. Children are the flowers of the motherland, and "June 1st" is a happy festival for children. On the eve of June 1st every year, "Flowers bloom to the sun" has carefully prepared a sumptuous New Year's Eve dinner for children in the province-the Children's June 1st Evening and the annual Children's Spring Festival Evening have also become a highlight of the program. There are hilarious platters, unforgettable wonderful songs and dances, and unforgettable mysterious gifts in the party.

The whole party will be hosted by the RV owner and the children.

The whole party always surprises the children at the scene and the children in front of the TV from time to time!

Small audiences can vote online for "my favorite little actor and my favorite Spring Festival Evening (June 1 ST party) program", and the winners can get rich gifts.

Sunflowers bloom in the sun and regularly hold various offline activities, such as "only love delicious food parties"; Only love food-birthday party; Sunshine smiling face contest; Longlong training camp activities. Provide a stage for children to show themselves.

Sunflower blooms in the sun's weekend edition

Call sign and slogan: Sunflowers bloom to the sun, and happiness is around you.

Program content: Since its establishment, Channel 7 of Heilongjiang TV Station has been taking large-scale TV activities as the carrier, and it is a daily broadcast column that organizes large-scale activities and holds various series of competitions. The singing activity of "The Same Children's Song" held by "Sunflowers Bloom to the Sun" has become a highlight of the national children's programs. At a meeting held by the National Children's Channel, some provincial TV stations were very interested in the "Same Children's Song" competition held by Heilongjiang TV Station, saying that the program was creative, had special ideas, had high level of players and had great influence, and the program "Sunflowers bloom to sunflowers" has become a column. In addition to The Same Children's Song, a series of activities organized by Sunflowers Blooming to the Sun, such as "June 1 Children's Song King Concert", "I grew up with Magic Bean", "Earth-to-Earth Child Star Selection Competition" and "Environmental Creative Competition", all set off a wave of participation by the whole people, and the masses responded strongly. The content of Sunflowers Blooming to the Sun is healthy and positive, which will successfully build a golden stage for children and help them realize their dreams.

Features: The column "Sunflowers Bloom to the Sun" has the characteristics of strong participation, wide audience and great influence of the program.

Highlights: The program pays attention to the innovative consciousness at each stage, and every activity held has its own new ideas and new "play", which makes the "gold content" of the column "Sunflowers Bloom to the Sun" higher and higher.

Program form: The weekend edition promotes the combination form to integrate the program "Sunflowers Bloom to the Sun". At the beginning of various competitions, various sections are displayed in small pieces, and most weekend editions are recorded and displayed in the studio.

Broadcast time: every Saturday and Sunday 18: 00 to 18: 30.

Zhao Zhi

Broadcast time: Channel 7 every Monday to Friday 18: 23- 18: 43.

Program duration: 20 minutes

Brief introduction of column

Zhao Zhi is a service project integrating life service and education. The content of support covers all aspects of life, from life tips to psychology, health, study and education. Provide sincere help, responsive and timely interaction and support. With its rich program content and novel program form, it has become one of the brand programs of Channel 7.

Features and highlights of the column

Every Monday to Friday, healthy eating, coup psychology, family improvement and parenting, study guidance and family display support. The rich themes in each issue are closely related to daily life and solve the problems in your life.

The link of "giving strength to famous teachers" is the most influential link of "supporting skills" to serve the majority of candidates and parents. The program stepped up its efforts to seize the early stage, and combined with famous teachers and various related experts in the province to provide help to students who are about to take the senior high school entrance examination and the college entrance examination, and to provide students with more comprehensive and professional study guidance.

20 1 1 To celebrate the 90th anniversary of the founding of China, the column "Zhao Zhi" entered the Great Hall of the People hand in hand with Harbin Youth Palace, and participated in the performance of "Singing Red Songs to Celebrate Party Sentiment" in the National Youth Palace system, creating a strong atmosphere for children to learn to sing red songs and nursery rhymes throughout the country, making red songs resound through the campus and sing the society.

During the Spring Festival of 20 12, in order to implement the spirit of the Central Civilization Office, we organized a large-scale public welfare activity of "Welcome the New Year and Take Four Steps" in conjunction with the Spiritual Civilization Office of Heilongjiang Province, and filmed and broadcast a series of programs of "Warm Winter". * * * Caring for empty nesters, left-behind children, migrant workers and disabled people has won unanimous praise from all walks of life since the program was broadcast.