Chanel, once the tea industry, sold for 89 thousand yuan a catty, but now it has been pulled down from the altar, leaving only feelings?

Top news? Li Shou, a trainee reporter of Henan Business Daily

Autumn tea is fragrant, which is the best quality Tieguanyin in a year!

In the middle and late October, in Zhengzhou's specialized tea markets such as Zhonglu Tea City, Huimei Tea City, Wenbo Tea City and Zhongyuan Tea City, Henan Business Daily reporter saw that some tea merchants had bought Tieguanyin tea in this autumn, and there were also employees at the door of the store who were doing the follow-up work such as removing stems and sorting the newly listed Tieguanyin tea. However, compared with the grand occasion of almost all merchants sorting Tieguanyin tea in Zhengzhou tea market in the past peak period, it is inevitable to be somewhat lonely.

At one time, Tieguanyin was called "Chanel" in the tea industry. A catty of wild Tieguanyin tea was sold as high as 89, yuan, and its fans were tens of thousands.

At the high-light moment, however, negative news kept coming one after another. The news of pesticide residue and inferior quality was endless, which made many consumers stay away from it. In addition, other teas took advantage of it one after another, and Tieguanyin's market share was far less than that of that year.

Many people first came into contact with tea, starting from Tieguanyin, which has a faint fragrance of tea. After the peak, there are endless doubts about the existence of the world only by feelings. What made the former tea king go down?

Some merchants reported that Tieguanyin's market share in Zhengzhou was less than one tenth of that in the past

Tieguanyin, a kind of green tea (oolong tea), is one of the top ten famous teas in China. It originated in Anxi County, Quanzhou City, Fujian Province, and has the reputation of "seven bubbles with fragrance". The fragrance after brewing is loved by many tea lovers.

As soon as he entered the tea city, the reporter of Henan Business Daily was attracted by all kinds of tea scents in Zhengzhou market. In Zhengzhou's tea markets such as Zhonglu Tea City, Huimei Tea City, Wenbo Tea City and Zhongyuan Tea City, Henan Business Daily reporter saw some merchants playing new slogans on autumn tea.

During the inquiry, Henan Business Daily reporter learned that Tieguanyin can be picked several times a year. In order to ensure the quality of tea, Anxi usually only picks it twice, namely spring tea and autumn tea, and Tieguanyin picked in autumn has the best quality and the largest quantity.

Wang Qingxia, a merchant of Zhengzhou Wenbo Tea City in his hometown of Anxi, Fujian, told Henan Business Daily that Tieguanyin in Anxi was listed one after another after October 1. Although some areas in Fujian were affected by the epidemic this year, it had little impact on the sales of Tieguanyin.

Shangguan Zhiqing, a merchant in Wenbo Tea City, whose hometown is also in Anxi, Fujian, said that the quality of tea is closely related to the season. The quality of tea is the best ten days before and after the cold dew, but it is relatively not so good after this time.

It is also known that at present, Tieguanyin, a medium-to-high quality product with a price of 15~8 yuan in Zhengzhou market, is more favored by consumers, but its sales volume is not as good as before.

Zhang Yuanxin, founder of Fujian Shanggan Tea Co., Ltd., told Henan Business Daily that Tieguanyin's market share in Zhengzhou today is less than 1% compared with the peak period in 26 and 212.

Tieguanyin was once a hit, accounting for more than 7% of Zhengzhou tea market.

Before 212, Tieguanyin was once a hit, the best tea became a collection, and Tieguanyin produced in rare places was once synonymous with appreciation and preservation. In Nanjing, a box of wild Tieguanyin was sold for 98, yuan, and people rushed to buy it, which made people sit up and take notice.

"No store without iron, no market without security" is widely circulated among people. It is said that there is no tea shop that does not sell Tieguanyin, and there is no tea market without Anxi people.

Anxi people brought Tieguanyin to all parts of the country. Take Northeast China as an example. In the early 199s, Tieguanyin's local market share was still zero, but around 26, Tieguanyin occupied 3%~4% of the northeast market share. At the same time, the pace of Tieguanyin's expansion in all parts of the country did not stop. Tieguanyin was taken wherever Anxi tea merchants went, and even Tieguanyin had a high reputation overseas.

Zhou Jiajun, a merchant in Zhonglu Tea City, told Henan Business Daily that in his impression, Tieguanyin occupied a relatively high market share in Zhengzhou at the beginning of this century.

Chen fuzhang, a merchant of huimei tea city, said that Tieguanyin's sales volume has been relatively large since the 197s, and Tieguanyin was still in a glorious period before 215, with a market share of 7%~8% in Zhengzhou, while Zhang Yuanxin thought that Tieguanyin's market share could even reach 85%~9% in its heyday.

Many people learn about tea for the first time and fall in love with it from a cup of Tieguanyin tea. Tieguanyin has become the emotional sustenance of many people. Niu Yuanyuan, a merchant in Huimei Tea City, said that his first cup of tea started with Tieguanyin, and now he will also drink some good quality Tieguanyin.

According to Wang Qingbo, a tea merchant in Zhonglu Tea City, at the beginning, there were two kinds of tea in Zhengzhou market, Tieguanyin and Xinyang Maojian, and there were few other kinds of tea.

crazy profit-seeker, Tieguanyin was pulled down from the altar

Zhou Jiajun told Henan Business Daily that after the peak, Tieguanyin's share in Zhengzhou market gradually declined. He believes that people's excitement is over, coupled with the change of taste, and multiple factors have caused the sales of Tieguanyin to decline.

In fact, the decline of Tieguanyin's market share is far from simple.

Many years ago, with the increasing popularity of Tieguanyin, consumers recognized Tieguanyin more and more, and the demand for Tieguanyin in the market was increasing. Many merchants seized this "business opportunity" one after another, and as long as they were branded as "Tieguanyin", they would not worry about selling. Tea farmers who grow other varieties of tea are not as profitable as Tieguanyin, and they all change varieties and plant Tieguanyin. Even the tea produced outside Anxi is labeled as "Anxi Tieguanyin", which leads to the uneven quality of tea.

Negative reports such as pesticide residues and rare earth exceeding the standard are a fatal blow to Tieguanyin. Coupled with the rise of black tea, black tea and white tea, the market share of oolong tea represented by Tieguanyin has been shrinking.

When talking about the change of Tieguanyin sales, Han Xiaotian, a merchant of Zhongyuan Tea City, told Henan Business Daily that Tieguanyin tea sales did drop sharply later, and the goods he bought also decreased.

Zhang Meiyan, a tea merchant in Fujian, said that in the past, only Tieguanyin was sold in the store, but now Tieguanyin's sales account for only a quarter of its annual tea sales. In order to cope with market changes, it has become a common choice for many merchants to operate a variety of teas at the same time.

Liu Xiyao, another merchant in Huimei Tea City, directly cut down autumn tea headed by Tieguanyin around 214 and 216. At present, the store mainly sells Pu 'er, white tea and green tea.

Some merchants admit that Tieguanyin tea has a low profit now, and everyone is unwilling to push it. Other teas can be released and stored, and pushing other teas is more profitable.

After the heat, Tieguanyin gradually returned to rationality

As a "bearer" in the tea industry, other teas were not worth mentioning in front of Tieguanyin, and now the decline of Tieguanyin makes people feel sad.

In the interview, Henan Business Daily reporter learned that almost all the top ten famous teas in China can be picked in autumn, but the quantity is very small, and the quality of most teas picked in autumn is not good, so tea farmers generally don't choose to pick them in this period, and Tieguanyin is an exception. Tieguanyin picked in autumn is not only of better quality, but even when it comes to autumn tea, everyone can only think of Tieguanyin.

Wang Qingbo said that many people simply heard the rumors about Tieguanyin and didn't know Tieguanyin in depth. Tea made with traditional techniques and intentions exudes a natural fragrance with a faint orchid fragrance.

besides feelings, how to realize the better development of Tieguanyin has become a problem that has to be faced.

In recent years, with the acceleration of Anxi's local branding strategy, the increasing emphasis on intellectual property rights, the increasing emphasis on original ecology and health, and the continuous exploration of new products and characteristics of tea, Anxi Tieguanyin has also ushered in a good development momentum.

Shangguan Zhiqing told Henan Business Daily that Tieguanyin still has its fixed consumer groups. Although its share is different from before, its share in Zhengzhou market has been slowly rising in the past two years. With the development of Tieguanyin, Anxi has promoted the overall development of other teas, and has formed an industry-wide chain of tea planting, processing, selling and new product research and development.

Editor: Rolling Lv Ruitian